Summary
Overview
Work History
Education
Skills
Timeline
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ANNA RANFORD

Bondi,NSW

Summary

I am a hard working, proactive professional with over 6+ years in the media and marketing industry. I have worked in both the Agency and Media worlds which has given me a wealth of knowledge in the industry. I have extremely strong interpersonal skills which assists me in leading a team and developing strong, healthy relationships with internal and external stakeholders.

Overview

11
11
years of professional experience

Work History

MEDIA MANAGER

Bohemia
Sydney
04.2023 - Current
  • As the Media Manager, I am responsible for designing and delivering effective performance marketing programs that move people in a way that drives growth for our clients.
  • I manage three large accounts from a variety of categories including FMCG, Pharmaceuticals and Gaming
  • My clients include Nandos, Bandai Namco, and Aspen Pharmaceuticals (Aspen is made up of 16 brands including Gastro-Stop, Ural, Maltofer, Flo, Coloxyl etc)
  • I also manage and mentor a team of three, including one of my team members being remote and based in Melbourne.
  • My team report in to me day to day and I assist them in becoming skilled performance marketer, as well as developing their interpersonal skills and platform skills.
  • As Media Manager, I provide a memorable and positive experience for my 10+ clients every day, being their first point of contact
  • Developed and implemented media strategies to promote company's products and services.

BRAND ACTIVATIONS EXECUTIVE

Network Ten Pty.
  • Working with clients, external production companies and key stakeholders within ViacomCBS to deliver end to end project management of best in market sponsorship campaigns across ViacomCBS's key programs such as MasterChef, I'm a Celebrity etc.
  • Management of sponsorship assets, from liaising with in house designers and editors to create best in market sponsorship assets, to developing a strategic on air schedule to ensure a strong partnership between program and brand
  • Documenting and reporting sponsorship entitlements daily/weekly, and as required to ensure credible, consistent reporting on campaigns, across in-show activity, commercial air-time scheduling and ongoing partnership results
  • Working with ViacomCBS Legal team to draft sponsorship agreements
  • Ad hoc administration as required including invoice processing and budget reporting
  • Foster strong relationships with internal and external stakeholders including key clients and agencies

MEDIA EXECUTIVE

Carat.
  • Clients : RedBalloon, Adrenaline, Barbeques Galore, Prada, Mastercard, Philips
  • Buying, planning and execution/implementation of media across various channels such as Digital, TV, OOH, Social Print, Video, Display and Rich Media
  • Partnerships Assistance in providing best in class media recommendations based on client briefs using media industry tools such as CCS Planner, Roy Morgan, AQX, Savvy, Pathmatics, and Nielsen Portfolio
  • Client contact/management with day to day tasks
  • Developing strong working relationships with client agency partners and media owners
  • Preparation of various client reports including weekly reporting, post analysis, final buys, competitive decks and client WIPs
  • End to end involvement in client briefs from briefing out partners, responding to the brief, execution/implementation of media and post campaign analysis with

MEDIA ASSOCIATE

Carat.
Sydney
01.2020 - 03.2021

ADVERTISING INTERN

Edge Agency
Sydney
09.2019 - 12.2019

VIDEO EDITOR

Crown Jewels
Perth
01.2018 - 09.2019

MEDIA & MARKETING ASSISTANT

Scout Entertainment
Perth
11.2013 - 06.2019

Education

HIGH SCHOOL DIPLOMA -

Presbyterian Ladies College.

MFA TV & Digital Foundations Certificate -

Facebook Blueprint Certificate -

Skills

  • High Competency in Microsoft Office Suite
  • Expert in developing and managing healthy client & media relationships
  • Advanced knowledge of multiple media channels
  • Ability to Work Under Pressure
  • Effective Time Management
  • Ability to Manage a Team
  • Market Trends Understanding
  • Expert Negotiation Skills

Timeline

MEDIA MANAGER

Bohemia
04.2023 - Current

MEDIA ASSOCIATE

Carat.
01.2020 - 03.2021

ADVERTISING INTERN

Edge Agency
09.2019 - 12.2019

VIDEO EDITOR

Crown Jewels
01.2018 - 09.2019

MEDIA & MARKETING ASSISTANT

Scout Entertainment
11.2013 - 06.2019

BRAND ACTIVATIONS EXECUTIVE

Network Ten Pty.

MEDIA EXECUTIVE

Carat.

HIGH SCHOOL DIPLOMA -

Presbyterian Ladies College.

MFA TV & Digital Foundations Certificate -

Facebook Blueprint Certificate -

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ANNA RANFORD