Summary
Overview
Work History
Education
Skills
Hobbies & Interests
Timeline
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Anna Trybocka

Summary

Successfully exited Entrepreneur with a solid background in business management, operational planning and revenue generation. Creative, passionate and resourceful leader with over 20 years experience in commercial and product roles in both the public and private sector. Seeking a new challenge to to leverage my experience.

Overview

18
18
years of professional experience

Work History

Entrepreneur in Residence

University Of NSW
05.2023 - Current

- Mentor a range of start-ups as part of the University 10 x Accelerator Programme

Consultant

Self-employeed
01.2023 - Current

- Provide strategic growth consulting and business development services for a range of tech start-up and scale ups including:

- Clients include: Artius Global, Docketbook, Expert-Fit LendForGood, Hoogly, LandonHeart

CEO and Founder

CrescoData
01.2015 - 11.2023

- In 2015 I founded CrescoData, a B2B SaaS platform in the eCommerce space

- Headquartered in Singapore CrescoData was also Deloitte Fast 500 winner

- My technical co-founder and I successfully bootstrapped the business to profitability and to become a market leading integrations platform with customers in Europe, The US and APAC.

- The platform processed over 2,000 merchants and over $US50M in GMV per month

- In 2021 we sold the business to Pitney Bowes a US shipping company achieving a double digit revenue multiple


Director Inward + Institutional Investment - UKTI

UKTI
08.2011 - 08.2012

-Reported into The Director General for Trade and Investment

- Strategic leadership of a pan-regional team to assist with driving Inward Investment and Institutional Investment into the UK.

Head of Mobile

Yahoo!7
01.2009 - 01.2011

- Reported into the local C-suite and US Yahoo! global partnership team

- Managed a pan-regional team that delivered the product, monetisation and partnership strategy for the wireless suite of the Yahoo! portfolio

- Conceptualised and rolled out mobile channels for Channel 7 & Pacific Magazine properties

Product Marketing Manager - Internet

Vodafone
01.2006 - 01.2009

-Product managed a portfolio of enabler services that facilitated new Internet-style business models on the mobile Web

- Services included 3API (3’s partner interface to service enhancing enablers, such as wap billing, adult PIN verification), Partner Site Programme and reporting tools including SCE (mobile Web traffic tracking, analysis and reporting) and Nielsen Real Time Reporting

- Worked with global to deliver global Internet partner agreements

Education

Master of Arts - International Communications + Development

City University
London
07.1997

Bachelor of Science - Economics

London School of Economics
London
06.1996

Skills

  • Business Planning and execution
  • Board Reporting
  • Investor Pitching
  • Corporate Brand Positioning
  • Commercialising new technology
  • GTM, Business Growth Strategy & Execution
  • Supporting founders & teams to grow to become their best
  • Creating Performance-Driven Operating Models
  • Critical Business Growth Metrics / Benchmarking
  • B2B SaaS Product Innovation / Market Fit & Best Practice
  • Navigating Government assistance
  • Sales strategy, Business Development and Network Introductions

Hobbies & Interests

- Anything active: Qualified yoga teacher, tennis, paddleboarding, muay thai

Timeline

Entrepreneur in Residence

University Of NSW
05.2023 - Current

Consultant

Self-employeed
01.2023 - Current

CEO and Founder

CrescoData
01.2015 - 11.2023

Director Inward + Institutional Investment - UKTI

UKTI
08.2011 - 08.2012

Head of Mobile

Yahoo!7
01.2009 - 01.2011

Product Marketing Manager - Internet

Vodafone
01.2006 - 01.2009

Master of Arts - International Communications + Development

City University

Bachelor of Science - Economics

London School of Economics
Anna Trybocka