Summary
Overview
Work History
Education
Skills
Certificates And Licenses
References
Timeline
Generic
Annabelle Gallagher

Annabelle Gallagher

Thornbury,VIC

Summary

As an adept Digital Marketing Executive, experience is evident in planning, developing, and executing comprehensive digital marketing strategies tailored to businesses of various sizes.

Proficiency spans diverse roles and marketing platforms, showcasing a versatile skill set that contributes to the strategic success of marketing initiatives.


Recognised for proven friendliness, emotional maturity, and a collaborative approach, commitment extends to fostering a positive contribution to the organisational culture.

Overview

6
6
years of professional experience

Work History

Digital Marketing Executive

BlueRock
12.2022 - Current


Design, Creative and Strategy Proficiency:

  • Meticulously crafts compelling content by seamlessly blending graphic design and copywriting skills.
  • Demonstrates adept use of Canva, Figma, and Adobe Illustrator to produce visually striking content.
  • Showcases expertise in blog writing, generating engaging and captivating content.
  • Strategically formulates and executes impactful social media strategies to enhance online presence.
  • Generates creative content tailored for diverse social media platforms.
  • Conceptualises and executes dynamic email campaigns.


Content Management and Platform Expertise:

  • Efficiently manages document-related tasks using Google Docs, PowerPoint Slides, and Excel Sheets.
  • Proficient in platform management, adeptly navigating HubSpot, Wordpress, Shopify, and Squarespace.
  • Utilises Google Console, Google Analytics, and Looka Studio for comprehensive client reporting and platform optimisation.


Client Engagement and Project Leadership:

  • Exhibits excellence in account management, fostering positive client relationships.
  • Demonstrates autonomy and efficiency in project management.
  • Successfully orchestrates shoot management, ensuring seamless productions.


SEO Research:

  • Possesses strong understanding of SEO optimisation, conducting research and executing strategies for heightened online visibility.


Activation Executive

SPORTS ENTERTAINMENT NETWORK
10.2022 - 01.2023


Event Delivery:

  • Developing event concepts and themes based on client or organisational requirements.
  • Coordinating logistics, including venue selection, catering, transportation, and accommodations.
  • Overseeing the planning and execution of large-scale events, ensuring seamless and memorable experiences for participants and attendees.


Social Media Management:

  • Collaborating in the management of social media accounts, ensuring a consistent and engaging online presence.
  • Creating captivating content, scheduling posts, and crafting compelling copy across diverse social media platforms.


Relationship Building:

  • Cultivating positive and lasting relationships with esteemed brands, rights holders, and key stakeholders.
  • Engaging in effective liaison with sports teams and sponsors to foster strong connections and partnerships.
  • Playing a vital role in planning and executing comprehensive sponsorship leverage plans.


Activation Execution:

  • Strategically planning and flawlessly executing activations for various clients and sporting events.
  • Actively participating in activations, fostering connections, and building rapport with community members and key stakeholders.


Marketing and Advertising:

  • Designing visually appealing graphics for use across various mediums, maintaining a cohesive brand image.
  • Crafting compelling copy adaptable for different platforms, ensuring consistent and impactful messaging.
  • Managing marketing administration and data entry duties to streamline processes and enhance efficiency.

Marketing Internship

Sports Entertainment Network
04.2022 - 09.2022


Social Media Management:

  • Facilitating the administration of client social media accounts.
  • Crafting compelling content, scheduling posts, and offering copywriting proficiency across diverse social media platforms.
  • Executing strategic social media initiatives to amplify brand visibility and foster engagement.


Relationship Building:

  • Nurturing collaborative partnerships to fortify brand alliances and foster mutual cooperation.
  • Ensuring the optimal utilisation of sponsorship opportunities to amplify brand exposure and reap associated benefits.


Event Execution:

  • Devising and executing a diverse range of activations for clients and SEN.
  • Coordinating and overseeing events to guarantee seamless execution and a favourable representation of the brand.


Marketing and PR Management:

  • Providing valuable support to the Marketing and PR team in the implementation of various campaigns and strategies.
  • Contributing to the development and execution of impactful marketing and public relations initiatives.


Student Coordinator

AUSTRALIAN CATHOLIC UNIVERSITY
03.2021 - 11.2022


Social Media Content Management:

  • Assisting in the planning and execution of ACU social media content creation.


Event Planning and Execution:

  • Planning and executing student social events and open days.


Student Representation:

  • Acting as a representative for ACU Commerce students during open days, events, and student planning meetings.


Sales Executive

DAVID JONES
03.2021 - 11.2022


Customer Service:

  • Establishing and nurturing customer relationships and rapport.
  • Providing exceptional service to enhance customer satisfaction.
  • Meeting daily KPIs, sale targets, and goals.
  • Communicating clearly and effectively to meet customer needs.
  • Resolving customer issues promptly and courteously.
  • Gathering and utilising customer feedback for service enhancements.

Cash Handling and Transactions:

  • Processing customer transactions accurately, handling cash, and using point-of-sale (POS) systems.


Sales and Revenue Generation:

  • Actively engaging customers to drive sales and meet or exceed revenue targets.


Product Knowledge:

  • Having a deep understanding of the products or services offered to effectively communicate features and benefits to customers.


Nanny

CHILDCARE
01.2018 - 10.2022


Child Care and Supervision:

  • Providing attentive and nurturing care for children in a safe and secure environment.


Daily Schedules and Time Management:

  • Creating and executing daily schedules to ensure children are on time for school, extracurricular activities, and other commitments.


Communication with Parents:

  • Maintaining open and clear communication with parents regarding the well-being and activities of the children.

Emotional Support:

  • Offering emotional support and encouragement to help children develop social and emotional skills.

Education and Skill Development:

  • Encouraging and facilitating educational and skill-building activities appropriate for the children's age and development.

Education

Bachelor of Commerce - Majoring in Marketing -

Australian Catholic University
Melbourne
01.2022

Marketing Week Mini MBA With Mark Ritson
Online
2023

Skills

  • Strategic Marketing Planning
  • Digital Marketing Proficiency (Social Media, Email, SEO, SEM)
  • Strong Content Creation and Messaging Skills
  • Brand Management and Consistency
  • Data Analysis (Google Analytics and Console)
  • Market Research and Trend Identification
  • Effective Communication (Verbal and Written)
  • Campaign Management
  • Project Management and Multitasking
  • Social Media Account Management
  • Creativity and Innovative Thinking
  • Adaptability to Changing Market Trends
  • Customer Relationship Management (CRM)

Certificates And Licenses

  • Microsoft Office Specialist: Excel Associate (Office 2019) Certificate.
  • Responsible Service of Alcohol
  • Working with Children's Check (Victoria).
  • Full Victorian drivers licence.

References

References available on request.

Timeline

Digital Marketing Executive

BlueRock
12.2022 - Current

Activation Executive

SPORTS ENTERTAINMENT NETWORK
10.2022 - 01.2023

Marketing Internship

Sports Entertainment Network
04.2022 - 09.2022

Student Coordinator

AUSTRALIAN CATHOLIC UNIVERSITY
03.2021 - 11.2022

Sales Executive

DAVID JONES
03.2021 - 11.2022

Nanny

CHILDCARE
01.2018 - 10.2022

Bachelor of Commerce - Majoring in Marketing -

Australian Catholic University

Marketing Week Mini MBA With Mark Ritson
Annabelle Gallagher