Annabelle Toouli
Melbourne,Australia
Overview
10
10
years of professional experience
Work History
Airlie Café
Los Angeles
05.2025 - Current
- Launched and operated an independent cafe in Los Angeles called Airlie, overseeing all aspects of daily operations. I turned a Music venue in Los Angles around in 10 days with the CEO and 2 other employees from the ground up. Hired, trained, and managed a team of baristas and kitchen staff, fostering a collaborative and customer-focused workplace culture. Built and maintained a unique brand identity through menu development, interior design choices, and customer experience initiatives.
Head of Investor Relations
Stream Live/ Braves Cricket/BMP Sports
01.2022 - Current
- Handle all Investor Relations’ matters for both Stream Live/Braves Cricket & BMP Sports in both Australia & UAE. This includes Subscription Agreements, Term Sheets, Sophisticated Investor Certificates, AIR (database) related tasks including a full reconciliation of all client shares allocations and personal details & extraction of data for further investment opportunities. Consistent communication provided to investors regarding all matters relating to their investments & working on spreadsheets for CEO for further investment.
Executive Assistant to CEO
Stream Live & Braves Cricket
01.2022 - Current
- Manage and maintain the CEO’s calendar (schedule meetings), organize internal and external meetings (board meetings, investor calls, etc.), Prepare daily briefing documents and agendas when running events, book travel (flights, hotels, ground transportation), screen and respond to emails, calls, and messages, Act as liaison between the CEO and clients, partners, or staff, handle sensitive information with discretion, schedule personal appointments, handle personal travel arrangements.
Events/Logistics Manager
Stream Live/ Braves Cricket/MAX60
01.2022 - Current
- Successfully planning, organizing, & executing smooth and engaging Cricket Tournaments & Leagues.
- Have built strong relationships with cricket industry professionals including world class cricket players, managers, agents team owners & vendors, government officials and immigration. I have organised travel/Accommodation/Contracts and overall logistics for Braves cricket Franchises (Abu Dhabi; Zimbabwe, & Sri Lanka) & ran the MAX60 League in the Cayman Islands in 2024 & 2025.
- Have also been a part of the Artist Management & Liaison for our upcoming Music Festival which will be held in Los Angeles in 2025.
Jewellery Owner
Annabelle Touuli
, VIC
03.2015 - 01.2024
- Development and creation of my own jewellery line, which is wholesale and stocked online within Australia. I have been involved in the whole process; design, sourcing materials, getting pieces made, distribution, packaging, online website development, ads(Google ads, Instagram & Facebook ads), promotion & influencer collaborations.
- Dispatching orders, product stocktake, managing returns and general customer questions and queries, running the backend of the website (product editing and uploads).
Villa Management
Villa Mimi Bali
07.2016 - 01.2023
- Managing villas and villa bookings in Bali, dealing with guests, organising their itinerary, and ensuring villa staff are all managed accordingly.
- Running socials to ensure wide reach so the villa is booked out to its fullest capacity.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Personal Assistant & Social Media Manager
Michael Dinovitser
South Yarra, VIC
11.2017 - 01.2022
- Building up a number of social media accounts.I have been working closely with Michael, in developing unique new business ideas from scratch (one being a alcoholic vegan gelato range)My main role working with him is as a personal assistant which involves email, diary, and meeting management, including event arrangements, full-scale email inbox management and correspondence, attending board meetings for the purpose of minute taking and drafting minutes and actions-arising lists, office management, coordination of events, maintaining confidential records, correspondence, ad-hoc administration tasks, answering and diverting calls & overseeing accounts.
Social Media Manager
Best In Bali
01.2016 - 01.2019
- Managing one of Bali’s biggest blogs @bestinbali.
- Developing relationships with hotels, villas, restaurants, boutiques, salons, beach clubs, brands & their owners for promotion of their businesses in order to provide a snapshot to our large and growing following on social media of what these places have to offer.
- Organizing high profile bloggers different accommodations, restaurants, treatments for their Bali stay.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
Co Owner of Frozen Yoghurt Chain
Pitaya Frozen Yoghurt
08.2015 - 01.2017
- Developed and created 3 successful frozen yoghurt stores throughout Bali.
- Developed branding, shop design and overall concept, trained staff, developed menus, set up till systems, ran social media.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Education
St Leonard’s College & Haileybury College
Bachelor of Health Science -
Deakin University
Skills
- Stakeholder communication
- Event coordination
- Brand management
- Client relationship management
- Problem solving
- Team leadership
- Effective communication
- Project management
- Investor communication
- Analytical skills
- Time management abilities
- Multitasking Abilities
- Planning and coordination
- Time management
- Media relations
- Staff management
- Vendor negotiation
- Customer relationship management
- Logistics planning
- Brand development
- Guest management
- Calendar management
- Travel coordination
- Event planning
- Spreadsheet management
- Social media marketing
- Office management
- Business correspondence
References
Angie, Ison, 0408 015 248
Timeline
Airlie Café
05.2025 - Current
Head of Investor Relations
Stream Live/ Braves Cricket/BMP Sports
01.2022 - Current
Executive Assistant to CEO
Stream Live & Braves Cricket
01.2022 - Current
Events/Logistics Manager
Stream Live/ Braves Cricket/MAX60
01.2022 - Current
Personal Assistant & Social Media Manager
Michael Dinovitser
11.2017 - 01.2022
Villa Management
Villa Mimi Bali
07.2016 - 01.2023
Social Media Manager
Best In Bali
01.2016 - 01.2019
Co Owner of Frozen Yoghurt Chain
Pitaya Frozen Yoghurt
08.2015 - 01.2017
Jewellery Owner
Annabelle Touuli
03.2015 - 01.2024
St Leonard’s College & Haileybury College
Bachelor of Health Science -
Deakin University
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