Summary
Overview
Work History
Education
Websites
Timeline
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Anamari Fanthorpe

Ōākura, New Plymouth

Summary

With a strong foundation in strategic relationship management, events, project coordination, and marketing, I am committed to fostering inclusive and sustainable impact across diverse communities. My goal is to drive meaningful change by supporting initiatives that balance organisational objectives with community values. Throughout my career, I’ve successfully led high-visibility projects and cultivated partnerships with industry leaders and government agencies, including MBIE, Google and Facebook, to deliver impactful outcomes.

Known for my collaborative approach and high-level communication skills, I excel at connecting with stakeholders, facilitating engaging events, and aligning strategic priorities to serve broader social and environmental goals. I am passionate about creating pathways for organisations to operate in ways that benefit people, communities, and the planet, aligning closely with B Lab’s mission to transform business into a force for good.

Overview

4
4
years of professional experience

Work History

Head of Marketing (Project Lead)

Geosecure
07.2024 - 10.2024
  • Project Leadership: Led the comprehensive website redesign, optimising user experience (UX) to enhance digital engagement
  • System Development: Directed internal and external communication systems for brand alignment and streamlined operations
  • SEO & Digital Strategy: Spearheaded SEO efforts, improving search engine visibility and site traffic
  • Marketing Execution: Designed and implemented digital marketing campaigns across platforms, significantly broadening reach
  • Brand Consistency: Established cohesive brand guidelines and developed website copy for a consistent user journey
  • Event Coordination & Partnerships: Coordinated events, managed promotional materials, and maintained partnerships to strengthen brand outreach

Partnerships and Events Lead

Digital Boost - AcademyEX
07.2021 - 06.2023
  • Stakeholder Engagement: Built and managed relationships with high-profile partners, including national and international organisations.
  • Event Coordination and Content Creation: Coordinated and facilitated over 500+ virtual events, 30+ podcasts, voiceovers, and presented in educational bite-sized content achieving enhanced visibility and audience engagement
  • Content Strategy: Developed a content strategy integrating live events, podcasts, and digital accessibility to extend reach

Digital Boost Project Coordinator

The Mind Lab
11.2020 - 07.2021
  • Community Engagement: Scheduled and hosted 190 live webinars with partners, such as Facebook, Amazon and TikTok, for increased public engagement
  • System Optimisation: Created and documented protocols for webinars, improving communication and efficiency for stakeholders

Education

Understanding Software Development -

Tech Futures Lab
12.2022

Disruptive Technologies -

Tech Futures Lab
03-2022

AI for Everyone -

Deeplearning.ai
03-2022

CELTA- B - TESOL

University of Cambridge
12.2017

Diploma Youth Work -

Hunter College of Technical and Further Education
12.2012

BA - Anthropology

New York University
06-2002

Timeline

Head of Marketing (Project Lead)

Geosecure
07.2024 - 10.2024

Partnerships and Events Lead

Digital Boost - AcademyEX
07.2021 - 06.2023

Digital Boost Project Coordinator

The Mind Lab
11.2020 - 07.2021

Diploma Youth Work -

Hunter College of Technical and Further Education

Understanding Software Development -

Tech Futures Lab

Disruptive Technologies -

Tech Futures Lab

AI for Everyone -

Deeplearning.ai

CELTA- B - TESOL

University of Cambridge

BA - Anthropology

New York University
Anamari Fanthorpe