Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certifications And Coursework
Timeline
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Anna Minh Vu

Glen Iris,Australia

Summary

  • Communications and marketing professional with five years of experience in executing strategic content and campaigns across various industries. Holds a Master of Commerce in Marketing and possesses expertise in digital communication, brand development, and event coordination. Proven ability to craft compelling messaging and manage integrated marketing strategies that enhance engagement and drive business results. Recognized for a proactive approach, creative problem-solving skills, and a commitment to delivering measurable outcomes in fast-paced environments.

Overview

5
5
years of professional experience

Work History

Marketing Assistant

Oriental Merchant
Mulgrave, Australia
01.2025 - Current
  • Coordinated marketing logistics and event planning to ensure seamless execution.
  • Collaborated with stakeholders to develop impactful campaigns and secure sponsorships.
  • Assisted in planning and executing digital content to enhance brand visibility.

Marketing Coordinator

Toro Studio
Glen Iris, Australia
06.2023 - 01.2025
  • Streamlined eCommerce operations to enhance user experience.
  • Collaborated with influencers to create impactful brand content.
  • Provided customer insights to support product development.

Content Writer

Premium Links & WebOracle
Southbank, Australia
10.2023 - 12.2024
  • Created targeted, high-quality content for various platforms consistent with brand voice.
  • Conducted in-depth research to produce accurate, data-driven material.
  • Ensured editorial standards and maintained content consistency across all publications.

Communications Officer

Vietnam Ministry of Science & Technology
Hanoi, Vietnam
04.2021 - 03.2022
  • Advised leadership on communications strategy for national startup initiatives.
  • Established and maintained media relationships to increase public visibility.
  • Drafted speeches and media releases while coordinating logistics for high-profile events.

Project Specialist / Account Executive

Unicomm Media Group
Hanoi, Vietnam
02.2020 - 04.2021
  • Coordinated cross-functional communication to enhance project efficiency.
  • Managed client relationships to ensure successful campaign execution.
  • Provided technical and operational support throughout planning and implementation phases.
  • Oversaw budget reporting, ensuring timely and high-quality deliverables.

Sponsor Relations Officer

NSSC, NATEC
Hanoi, Vietnam
  • Negotiated sponsor agreements to secure vital funding and support.
  • Managed contracts and budgets, ensuring timely delivery of sponsor commitments across departments.
  • Directed external communications for fundraising initiatives and public relations efforts.

Education

Master of Commerce - Marketing & Digital Finance

Deakin University
01.2024

Bachelor of Arts - Political Science & International Relations

Victoria University of Wellington
01.2019

Skills

  • Strategic Copywriting & Editing
  • Digital marketing
  • Content strategy
  • Data analysis
  • Brand development
  • Market research
  • Digital & Social Media Marketing
  • Stakeholder & Sponsor Communications
  • Marketing Collateral Design
  • CRM & Database Management
  • Market Research & Analytics
  • Cross-Functional Team Collaboration
  • Event Planning & Coordination
  • Campaign Strategy & Execution
  • Social media platforms
  • Affiliate marketing
  • Problem solving
  • Media relations
  • Google analytics
  • Event coordination
  • Customer relationship management
  • eCommerce optimization
  • Campaign management
  • Customer engagement
  • Record preparation

Accomplishments

  • Strategic Network Development: Established Vietnam’s national media network for the start-up ecosystem, building a vital platform to elevate entrepreneurial innovation.
  • Event Marketing: Designed and led the 'Path to IPO' seminar, achieving 150% of attendance targets (2,000+ attendees) and receiving 90% positive feedback.
  • Media & Broadcast: Produced and directed the 'Communicating with Frontier Technologies' TV talk show, reaching 1.5 million viewers and earning 85% positive ratings.
  • Sponsorship & Fundraising: Raised $60,000 in sponsorship for TECHFEST VIETNAM, exceeding goals by 20% through strategic grant writing and stakeholder engagement.

Certifications And Coursework

  • Project Management, IBM, 2025
  • Digital and Social Media Marketing, Coursework, 2024
  • Building Success in Commerce, Coursework, 2024
  • Work Integrated Learning (WIL), Australian Business Consultancy Program, 2023
  • Inbound Marketing Certification, HubSpot Academy, 2023
  • Careers in Government Job Simulation, Forage x NSW Government, 2023
  • Work Ready Certificate, New Zealand Government, 2019

Timeline

Marketing Assistant

Oriental Merchant
01.2025 - Current

Content Writer

Premium Links & WebOracle
10.2023 - 12.2024

Marketing Coordinator

Toro Studio
06.2023 - 01.2025

Communications Officer

Vietnam Ministry of Science & Technology
04.2021 - 03.2022

Project Specialist / Account Executive

Unicomm Media Group
02.2020 - 04.2021

Sponsor Relations Officer

NSSC, NATEC

Master of Commerce - Marketing & Digital Finance

Deakin University

Bachelor of Arts - Political Science & International Relations

Victoria University of Wellington

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Anna Minh Vu