Anna Patricia Dizon
Newcastle,NSW
Summary
Successful public relations and communications professional with substantial experience developing and executing successful PR campaigns. Skilled at creating and maintaining positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.
Overview
9
9
years of professional experience
Work History
Senior Communications Consultant
Redhill (Global Communications Agency)
11.2023 - 03.2024
- Enhanced client satisfaction by developing and implementing strategic communication plans.
- Streamlined brand narratives and messaging houses by creating consistent messaging and branding guidelines.
- Increased media coverage for clients with targeted press releases and media outreach efforts.
- Developed strong relationships with key industry editors, resulting in increased brand visibility.
- Communicated effectively with a range of internal and external stakeholders.
Account Manager
Redhill (Global Communications Agency)
01.2022 - 11.2023
- Managed a diverse portfolio of local and regional accounts ensuring timely communication, efficient needs assessment, and effective problem resolution.
- Planned and executed integrated public relations and communications strategies, resulting in increased brand awareness for clients and solidifying their unique positions within their respective industries
- Cultivated and maintained professional relationships with journalists, key media, spokespeople, and influencers, resulting to increased media opportunities and coverage for our accounts and an expanded reach and influence for Redhill both locally and regionally.
- Developed compelling press materials, including press releases, media alerts, articles, and pitch letters to generate interest from journalists.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Conducted thorough media analysis to identify trends and insights that informed future PR strategies.
- Managed and mentored a team of three junior team members, resulting in an increase in team productivity and efficiency, while fostering a collaborative environment that emphasized continuous learning and professional growth.
Freelance Communications Specialist
Freelance
01.2017 - 01.2022
- Designed and launched public relations campaigns tailored to diverse client needs.
- Orchestrated and managed events, conferences, and product launches, garnering widespread media coverage, thereby solidifying clients' positions as industry leaders
- Delivered high-quality communication materials such as press releases, blog posts, and social media content.
- Secured media coverage for clients, elevating their industry profiles and increasing visibility among potential customers.
- Created comprehensive measurement reports to track the success of communication efforts, using data-driven insights to inform future strategies.
Public Relations and Communications Lead
Metro Promo Concepts (Marketing and Communications Agency)
05.2019 - 07.2021
- Identified and secured new business opportunities through networking and proactive pitching
- Spearheaded all public relations, media relations, and external communications efforts
- Developed and executed tailored PR strategies for clients across varied sectors
- Tracked and analyzed campaign success, efficiently managed public relations budgets, and presented insightful reports on campaign effectiveness, leading to optimized strategies and a cost reduction without sacrificing quality or impact
- Led a cross-functional team to design and execute the clients' needs resulting in increased media placements, features, and interview opportunities across print, online and social media
Public Relations and Communications Manager
Cashalo (Financial Technology)
01.2018 - 11.2019
- Successfully led Public Relations and Communications initiatives that substantially increased Cashalo's brand awareness, resulting in a positive positioning of the brand at the top of the financial services sector against competitors
- Worked closely with various business units to ensure consistent messaging aligned with business objectives, vision, and brand strategy, contributing to a unified brand presence across all channels
- Skillfully managed and addressed negative press and PR crises, implementing timely and effective responses that mitigated potential reputational damage
- Engaged actively in media and stakeholder relations, developing and maintaining strong relationships with key partners in press, business sectors, and government, thus enhancing Cashalo's credibility and reach
- Spearheaded the public launch of Cashalo and its CSR Program, Cash Academy, garnering the support of major business and government partners and establishing a significant presence in the market
- Managed a small yet efficient team of five, overseeing the training and professional growth of younger team members
Communications Supervisor
MIGO Entertainment (Video Entertainment Technology)
01.2017 - 08.2017
- Conceptualized and executed communications campaigns specifically targeted at raising brand awareness, leading to an increase in lead generation and a growth in sales within the entertainment technology sector
- Played a pivotal role in the evolution of MIGO Entertainment's brand story, narrative, and positioning, developing brand messaging that authentically reflected the brand's value, resulting in stronger brand identity and consumer connection
- Conceptualized and implemented MIGO Entertainment's first-ever digital and social media venture, leading strategy to content execution, achieving a boost in online engagement and setting a new standard for the brand's digital presence
- Collaborated cross-functionally to align public relations and communications initiatives with broader business goals, enhancing the consistency and effectiveness of brand messaging and contributing to a cohesive and resonant brand image
Digital Content Lead
Entuent Inc. (Outsourcing agency)
08.2015 - 10.2016
- Developed and implemented comprehensive editorial strategies, calendars, and content that consistently aligned with business objectives, leading to enhanced brand visibility and an increase in audience engagement
- Successfully launched Entuent, Inc.'s first website and content blog, a pivotal step in digital expansion that resulted in a growth in organic traffic and a stronger online presence in the outsourcing agency sector
- Skillfully selected niche pieces from daily stories, maintaining a cohesive brand narrative that resonated with the target audience and further establishing Entuent, Inc. as a thought leader within the outsourcing agency landscape
Education
BS Psychology -
University of Santo Tomas
01.2009
Skills
- Strategic Planning
- Business pitching
- Story pitching
- Crisis Management
- Corporate Communications
- Media Relations
- Reputation Management
- Content Development
- Thought leadership
- Needs analysis
- Stakeholder Engagement
- Event Planning and Coordination
References
References available upon request
Timeline
Senior Communications Consultant
Redhill (Global Communications Agency)
11.2023 - 03.2024
Account Manager
Redhill (Global Communications Agency)
01.2022 - 11.2023
Public Relations and Communications Lead
Metro Promo Concepts (Marketing and Communications Agency)
05.2019 - 07.2021
Public Relations and Communications Manager
Cashalo (Financial Technology)
01.2018 - 11.2019
Freelance Communications Specialist
Freelance
01.2017 - 01.2022
Communications Supervisor
MIGO Entertainment (Video Entertainment Technology)
01.2017 - 08.2017
Digital Content Lead
Entuent Inc. (Outsourcing agency)
08.2015 - 10.2016
BS Psychology -
University of Santo Tomas
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