Hubspot
Anne Mason
Summary
Accomplished Senior Marketing Communications Manager with a proven track record at World Data Lab, where I spearheaded B2B SaaS marketing strategies, enhancing lead generation significantly. Expert in digital transformation and innovation, I excel in strategic marketing leadership and partnership development. My approach combines data-driven analytics with a customer-centric strategy, driving substantial market positioning and brand development.
Overview
18
18
years of professional experience
1
1
Bachelor Degree
Work History
Senior Marketing Communications Manager
World Data Lab
Vienna, Remote
02.2023 - Current
- Designed and executed marketing strategies tailored for B2B SaaS audiences, boosting lead generation by 50% and conversion rates by 30%
- Forged a high-profile partnership with NielsenIQ, delivering monetised reports and thought leadership webinars that positioned the company as a market authority
- Increased platform engagement by 45% through integrated digital campaigns and personalised content strategies
Marketing and Sponsorship Manager
MMR International
London, Remote
09.2022 - 02.2023
- Launched a EuroNASCAR team, successfully securing strategic sponsorships and growing audience reach through B2C-focused digital marketing strategies
- Elevated brand recognition through comprehensive campaigns targeting key stakeholders and fans
Head of Website Brand Strategy
UNICEF
Sydney, Australia
03.2022 - 09.2022
- Directed the digital branding and UX overhaul of UNICEF's website, ensuring alignment with global advocacy goals and engaging B2B and B2C donors
- Delivered 600+ impactful content pieces, significantly enhancing advocacy and public engagement metrics
Marketing Manager, Content
Good to Great Schools
Remote
11.2021 - 03.2022
- Developed content strategies tailored for educational fundraising, strengthening outreach to key stakeholders in regional communities.
- Collaborated with industry leaders to produce impactful video series that increased educational outcomes and audience engagement.
Head of Content and Production
Tonic Media Network
Sydney, NSW
06.2019 - 11.2021
- Directed B2B and B2C content strategies, resulting in a 27% YoY increase in digital engagement and a strengthened market position.
- Managed network relaunches and mergers, reinforcing the company’s reputation as a leader in health and wellness media.
Digital Strategy Lead
Macular Disease Foundation
Sydney, NSW
07.2018 - 06.2019
- Drove B2C engagement by increasing social media audiences by 40% through targeted campaigns and engaging video content.
- Directed fundraising campaigns that aligned with strategic growth objectives and donor acquisition goals
More Roles Available on Request
CFO On Call, Eat your Greens Media, Back2Back TV, Silverbullet, OxyBlu Media
Education
Bachelor of Arts - Media Communications
Griffith University
QLDCertificate IV - Business Management
JMC Academy
Sydney, AUDiploma of Film and Video Production -
APA International Film School
Sydney, AUSkills
- Strategic Marketing Leadership
- B2B and B2C Marketing Expertise
- Integrated Marketing Campaigns
- Digital Transformation & Innovation
- Partnership Development
- Brand Development & Market Positioning
- Data-Driven Decision Making & Analytics
- Customer-Centric Strategy Design
- Leadership & Mentorship
- Budget Management & Resource Allocation
Certification
- Google Analytics Certification, Completed 2023
- HubSpot Marketing Software Certification, Completed 2022
- Advanced Digital Marketing Course
Achievementsandimpact
- Spearheaded data-driven marketing strategies that drove record-breaking revenue growth and industry recognition.
- Led award-winning digital transformation projects, leveraging analytics to enhance campaign ROI and effectiveness.
- Championed customer-first methodologies that improved retention and cultivated long-term loyalty in B2B and B2C markets.
Technologicalproficiencies
- CRM Platforms: HubSpot, Salesforce, Marketo
- Analytics Tools: Google Analytics, Tableau, Adobe Analytics
- Marketing Automation: Mailchimp, Pardot, ActiveCampaign
- Collaboration & Project Tools: Asana, Trello, Slack
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteSoftware
Adobe
Salesforce
Google Analytics
Google Ads
Timeline
Senior Marketing Communications Manager
World Data Lab
02.2023 - Current
Marketing and Sponsorship Manager
MMR International
09.2022 - 02.2023
Head of Website Brand Strategy
UNICEF
03.2022 - 09.2022
Marketing Manager, Content
Good to Great Schools
11.2021 - 03.2022
Head of Content and Production
Tonic Media Network
06.2019 - 11.2021
Digital Strategy Lead
Macular Disease Foundation
07.2018 - 06.2019
More Roles Available on Request
CFO On Call, Eat your Greens Media, Back2Back TV, Silverbullet, OxyBlu Media
Bachelor of Arts - Media Communications
Griffith University
Certificate IV - Business Management
JMC Academy
Diploma of Film and Video Production -
APA International Film School
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