Anne Sequeira
Bangalore,Karnataka
Summary
Senior Manager with 15 years of experience in the information technology industry. Proven track record in developing and executing successful go-to-market (GTM) and marketing strategies and programs for both B2B and B2C businesses. Skilled in delivering impactful presentations on products and services to sales teams and partners. Possesses strong commercial and analytical skills for data-driven decision making. Exceptional marketing program management skills with the ability to adapt quickly and thrive in high-pressure, time-sensitive situations. A natural leader who motivates and guides marketing and sales teams. Effective communicator with excellent stakeholder management abilities, capable of effectively conveying strategy to C-suite executives, sales teams, and partners.
Overview
12
12
years of professional experience
Work History
Program Manager
WorkSpan
06.2024 - Current
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Facilitated workshops and conducted one-on-one training to educate team members.
- Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
- Utilized data-driven decision-making approaches to inform strategy development and optimize outcomes.
- Met with project stakeholders on a regular basis to assess progress and lower average customer issue resolution rate by 50%
- Delivered high-quality results by setting performance metrics and monitoring progress against targets.
Commercial Manager
TPG Telecom
07.2023 - 08.2023
- Tracked the marketing budget, performance, and return on investment across different brands, products, and channels
- Identified and reported on drivers of success for postpaid products in the Australian market
- Enabled a 15% increase in sales for postpaid plans through data-driven reporting on best dealer promotion offers to be rolled out.
- Monitored competitor activity, utilizing insights to inform strategic planning and decision-making processes.
Product Marketing Manager
Team Internet Group (CentralNic)
03.2021 - 03.2023
- Served as the APAC Product Marketing Lead, spearheading the launch of products across brands in the region and driving customer adoption
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Assessed new product specifications to meet client needs.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Developed compelling sales materials, including presentations, and brochures for prospective clients.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Communicated value proposition to sales teams and developed processes to drive customer acquisition by 10% and retain 80% of the customer base.
- Served as the focal point for all customer input and market intelligence for product improvements.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
Senior Technical Writer
Cisco Systems
06.2015 - 05.2018
- Effectively built relationships with a range of product and technology stakeholders and championed the customer in all communication initiatives
- Coordinated with technical sales and development teams to develop effective technical marketing content for networking devices and systems
- Served as the team's Subject Matter Expert (SME) for enterprise products and platforms, creating and maintaining the knowledgebase and tools for dissemination with the wider team.
- Streamlined the review process for increased efficiency by developing a centralized system to track document revisions.
- Served as subject matter expert on company''s proprietary software products, providing input during design reviews to ensure usability and clarity.
- Championed continuous improvement initiatives within the documentation team, resulting in more streamlined processes and higher-quality outputs.
Senior Technical Writer
Mitel (ShoreTel Communications)
09.2014 - 06.2015
- Spearheaded the creation of product content to drive brand awareness of the company's UCS offerings for its enterprise customers
- Created, designed and rolled out a cross-departmental newsletter in close coordination with senior leaders
- Collaborated with engineering teams to produce customer-centric content for the new UCS offering.
- Streamlined the review process for increased efficiency by developing a centralized system to track document revisions.
- Served as subject matter expert on company''s proprietary software products, providing input during design reviews to ensure usability and clarity.
- Championed continuous improvement initiatives within the documentation team, resulting in more streamlined processes and higher-quality outputs.
- Organized regular meetings with stakeholders to gather feedback on documentation needs, ensuring alignment between project goals and end-user requirements.
Senior Technical Writer
Mavenir (Stoke Networks)
03.2013 - 09.2014
- Managed the development of content for successive product releases for networking devices and systems
- Conducted extensive market research for business expansion into emerging markets under the guidance of the Product Marketing Director
- Devised and executed a brand awareness plan aimed at driving B2B enterprise client partnerships through BTL online campaigns and product presentations.
- Received recognition from company leadership for excellence in delivering high-quality documentation under tight deadlines.
- Improved team productivity through effective project management, prioritizing tasks based on deadlines and resource availability.
- Earned a reputation for consistently delivering high-quality work within tight deadlines, resulting in increased responsibility and leadership opportunities.
- Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Launched new products successfully by coordinating with sales, engineering, and design teams for seamless execution.
- Created compelling case studies showcasing the value proposition of our products for prospective clients.
- Increased product awareness by developing and implementing strategic marketing campaigns.
Education
MBA - Strategic Marketing and Management
MACQUARIE BUSINESS SCHOOL
Sydney, NSW08.2020
BACHELOR OF ENGINEERING - Electronics and Communication Engineering
VTU
Belgaum, India02.2006
Skills
- GTM Strategy & Execution
- Product Positioning & Messaging
- Sales Enablement
- Product Launches
- Cross-functional Leadership
- Agile Project Management
- Problem-Solving
- Strategic Planning
- Process Improvement
- Team leadership and direction
- Work Planning and Prioritization
- Cross functional Team Management
- Partnership Development
- Stakeholder Management
Accomplishments
- Dean's Merit Award for Top Score in Strategic Frameworks - Macquarie Business School – 2019
- Cisco Director's Awards for Quality Improvement and Training - 2016 and 2017
- Stoke Networks CEO's 'Shining Star Award' for Surpassing Customer Expectations - June 2014
- Sasken Networks Sr. Engineering Manager's Spot Award for High Quality of Content – 2009
- Best All-Round Outgoing Student Award - Class of 1999 (St. Mary’s Girls’ High School)
Software Tools
- Salesforce CRM & Marketing Cloud
- HubSpot CRM
- Atlassian JIRA & Confluence
- Microsoft Office Suite
- Google Office Suite
- Canva Pro Design Suite
- Adobe Creative Suite
- WordPress
- Wix
- Trello
- Miro
- Monday.com
- Mixpanel
- Twilio
- Gantt Charts
- Power BI
- Tableau
- Google Analytics
- SEO
- HTML/Javascript/CSS
- OxygenXML Editor
- Arbortext Editor
- Linux Bash Shell
- Router CLI (Juniper & Cisco)
Languages
English
Native or Bilingual
Hindi
Limited Working
English Language Proficiency
IELTS 2021 Band Score: 8.5/9
Timeline
Program Manager
WorkSpan
06.2024 - Current
Commercial Manager
TPG Telecom
07.2023 - 08.2023
Product Marketing Manager
Team Internet Group (CentralNic)
03.2021 - 03.2023
Senior Technical Writer
Cisco Systems
06.2015 - 05.2018
Senior Technical Writer
Mitel (ShoreTel Communications)
09.2014 - 06.2015
Senior Technical Writer
Mavenir (Stoke Networks)
03.2013 - 09.2014
MBA - Strategic Marketing and Management
MACQUARIE BUSINESS SCHOOL
BACHELOR OF ENGINEERING - Electronics and Communication Engineering
VTU
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