ANNEMIEKE MENSINK
Moonee Ponds,VIC
Summary
Customer Communications Director with over ten years of senior experience at aligning business objectives with customer needs through strategic digital and tradititional communications campaigns. Skilled leader with a proven track record of planning and executing multi-channel customer communication and targeted marketing initiatives. Known for adaptability in high-pressure environments and providing vision to large teams.
Seeking to apply seasoned expertise in a dynamic executive director role, where I can drive strategic innovation, elevate customer engagement, and foster sustainable growth within a collaborative, forward-thinking environment.
Overview
14
14
years of professional experience
Work History
General Manager -Customer Marketing&Communications
Stuck On You- Avery/CCL
05.2021 - Current
- Cultivated high performance culture of innovation and collaboration amongst teams
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Responsible for account budgets, internal billings and monthly P&L to achieve financial goals.
- Redesigned user experience, site functionality and online merchandising to increase sales, including guided brand marketing programs to optimise end-to-end user experience.
- Enhanced customer engagement, creating compelling content across multiple platforms.
- Expanded global market presence through tailored international marketing communications initiatives focused on regional preferences and trends.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw development of traditional and social media marketing campaigns to drive revenue and improve customer engagement.
- Spearheaded successful crisis communication plans during unexpected events or challenges faced by the organisation.
- Introduced agile methodologies into project management processes, increasing team efficiency and adaptability to change.
- Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty among target audience segments.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Led recruitment and development of strategic alliances to maximise utilisation of existing talent and capabilities.
- Managed resource allocation.
- Managed internal and external stakeholder expectation by communication of business performance, forecasts and strategies to investors and shareholders.
- Founded performance- and merit-based evaluation system to assess staff performance.
Director Customer Marketing & Communications
Stuck On You- Avery/CCL Global
01.2020 - 01.2021
- Craft and execute impactful marketing campaigns with a customer-centric approach, both in the digital realm and through traditional channels
- Translate our comprehensive marketing strategy into a meticulously planned annual roadmap, implementing efficient systems to meticulously execute each aspect
- Foster the growth and empowerment of a high-performing team, dedicated to achieving excellence and driving impactful results
- Monitor and analyze the performance of our marketing initiatives, utilizing data insights to continuously refine and optimize our approach.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Manager Digital Customer Marketing, Communications and Ecommerce
Cotton On Group - Supré
01.2019 - 01.2020
- Develop and implement integrated digital marketing communication strategies and roadmaps across all digital marketing channels
- Undertake continuous analysis of customer data, insights, mass segment performance, competitive digital environment and use an insight-led approach to shape the digital marketing roadmaps
- Accountable for digital agency relationships ensuring performance activity is executed as per the agreed strategy, budgets, and timeline
- Develop and manage closed loop reporting process across all digital channels to measure and monitor digital marketing activity effectiveness and ROI against business goals and using insights to improve future activity.
Manager Digital Customer Marketing, Communications and Ecommerce
Lovisa
01.2018 - 01.2019
- Launched e-commerce trade website, including design and development of UX and UI
- Delivery of CRM with basic segmentation months 1-6
- Close collaboration with agencies and UX and UI developers
- Management of sprint releases
- Budget Management and reporting
- Initiation of Analytics and Data Building for the Digital Channel
- Attracted talent and built Digital Channel and Ecommerce teams.
Manager Customer Marketing Brand and Communications
Myer
01.2014 - 01.2018
- Develop and implement integrated digital marketing communication strategies and roadmaps across all digital marketing channels
- Undertake continuous analysis of customer data, insights, mass segment performance, competitive digital environment and use an insight-led approach to shape the digital marketing roadmaps
- Accountable for digital agency relationships ensuring performance activity is executed as per the agreed strategy, budgets, and timeline
- Develop and manage closed loop reporting process across all digital channels to measure and monitor digital marketing activity effectiveness and ROI against business goals and using insights to improve future activity.
Marketing Specialist - Footwear and Accessories
Myer
07.2012 - 09.2014
Marketing Project Manager - Cross Company
Myer
01.2012 - 07.2012
Marketing Coordinator - Cross Company
Myer
06.2011 - 01.2012
Category Buyers Assistant - Designer Apparel
Myer
11.2009 - 06.2011
Education
Data Storytelling -
RMIT
01.2024
Econometrics -
University of Amsterdam
01.2023
Executive Presence and Media Training -
Private Coach
01.2021
Bachelor of Marketing & Communications -
Artemis Academie
07.2008
Bachelor of Law -
Rijks Universiteit Groningen
07.2003
Higher General Preparing Education – HAVO -
Thorbecke College
07.1999
Skills
- Passionate Customer Advocate, understands communications levers that engage customers
- Thorough knowledge of marketing and communication principles, brand, product and customer service management
- Deep understanding of changing market dynamics, specifically relating to digital environments
- Financial Oversight , Budget Management, Forecasting & Analytical skills
- Extensive knowledge in a variety of disciplines such as Transport, Supply Chain, Production, Information Technology, Legal and Finance
- Policy Development and Enforcement
- Demonstrated ability to lead and inspire high performance teams
Accomplishments
- Successfully led and built large high performing teams, strengthening capabilities and improving engagement through clear strategy and vision.
- Strategically planned and executed, marketing communication strategies in line with business goals, resulting in 40% growth of customer engagement consistently ensuring end-to-end customer experience is seamless.
- Increased net revenue by 30% by spearheading and leading a comprehensive marketing communication campaigns.
- Repositioned brand, introduced new digital channels to widen customer reach.
- Spearheaded and delivered large technical projects delivering scalability
- Effectively managed budgets and forecasts, inclusive of resource management and workforce planning delivering more greater output and reducing costs.
- Built internal profile to be thought leader and subject matter expert, delivering authoritative guidance liaising effectively with stakeholders.
Community Volunteering
- Primary School Council Member Kensington Primary School - current
- Collaboration with GenU (disability workplace provider) for ongoing employment within the Stuck On You business
- 1000 Blankets - Fighting Homelessness in Melbourne - 2018
- Horseback Riding for the Physically Impaired - 1993 - 1999
Awards Recognition
- 2023 - nominated for Top 50 in Ecommerce by peers based on Marketing Innovation initiatives
- 2021 - nominated for Top 50 in Ecommerce by peers based on business and brand repositioning
- 2015 - Awarded a trip to South Africa - nominated by Group General Manager for outstanding contribution to the Myer business
Languages
English
Native or Bilingual
Dutch
Native or Bilingual
German
Professional Working
References
Available upon request
Timeline
General Manager -Customer Marketing&Communications
Stuck On You- Avery/CCL
05.2021 - Current
Director Customer Marketing & Communications
Stuck On You- Avery/CCL Global
01.2020 - 01.2021
Manager Digital Customer Marketing, Communications and Ecommerce
Cotton On Group - Supré
01.2019 - 01.2020
Manager Digital Customer Marketing, Communications and Ecommerce
Lovisa
01.2018 - 01.2019
Manager Customer Marketing Brand and Communications
Myer
01.2014 - 01.2018
Marketing Specialist - Footwear and Accessories
Myer
07.2012 - 09.2014
Marketing Project Manager - Cross Company
Myer
01.2012 - 07.2012
Marketing Coordinator - Cross Company
Myer
06.2011 - 01.2012
Category Buyers Assistant - Designer Apparel
Myer
11.2009 - 06.2011
Data Storytelling -
RMIT
Econometrics -
University of Amsterdam
Executive Presence and Media Training -
Private Coach
Bachelor of Marketing & Communications -
Artemis Academie
Bachelor of Law -
Rijks Universiteit Groningen
Higher General Preparing Education – HAVO -
Thorbecke College
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