Annette Perry
Willoughby, Sydney,NSW
Summary
A collaborative leader with over 25 years experience building client and team relationships, managing multiple projects simultaneously, and driving the best results for clients through relevant and efficient business solutions.
Proven track record of meeting company goals utilizing consistent and organised practices, whilst managing multiple priorities with a positive attitude.
Overview
26
26
years of professional experience
Work History
General Manager & Head of Client Service
StarTime
11.2022 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Analyzed market trends and competitor activities to create competitive advantages.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Senior Digital Contractor
Amobee
10.2017 - 03.2018
- Team Management - oversaw hiring, training and professional growth of employees.
- Client Management - agency lead for a large Sydney based telecommunications company working across all brand related digital marketing and advertising.
- Collaborated with clients to define project requirements and deliverables.
- Managed multiple projects simultaneously while maintaining strict adherence to deadlines and budgets.
- Collaborated with cross-functional teams to ensure seamless project execution and delivery.
- Delivered high-quality work on time and within budget, earning positive feedback from clients.
- Mentored junior staff members in industry best practices, fostering a culture of continuous learning within the team.
Director of Brand Management
Amobee
10.2015 - 10.2017
- Digital & Cross Media Strategy - developed, implemented and tracked digital sales and marketing strategies to promote brand products.
- Managed cross-functional teams for the launch of new products, ensuring timely delivery and market success.
- Created and managed budgets to maximize brand reach and engagement.
- Optimized marketing budgets for maximum return on investment, reallocating resources as needed based on performance metrics.
- Developed strategic partnerships to enhance brand visibility and drive business growth.
- Strengthened brand positioning by conducting regular competitor analysis and adjusting strategy accordingly.
- Evaluated the effectiveness of marketing initiatives by tracking KPIs, making data-driven decisions to optimize future campaigns.
- Mentored junior staff members, fostering a collaborative work environment focused on continuous improvement and professional development.
Business Director, Australia
Amobee
03.2013 - 10.2015
- Business Head overseeing Client Management & Key Client Relationships
- Team Management - oversaw a team of fifteen+ employees across client management, campaign management, reporting, strategy, social media, performance media and programmatic media
- Implemented data-driven decision-making practices to inform strategic planning efforts and optimize performance outcomes.
- Boosted sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Streamlined project management processes to ensure timely completion of deliverables within established budget constraints while maintaining high-quality results.
- Agency Head - represented the company at conferences and seminars, including delivering presentations and overviews.
- Directed managers of rapidly growing teams.
- Fostered strong rapport with clients, vendors, and stakeholders through consistent follow-up and communication.
- Managed day-to-day development issues.
Business Developmet Manager
Big Mobile
01.2012 - 03.2013
Business Development Manager
Ninemsn
09.2004 - 10.2007
Senior Account Manager
Whybin TBWA
02.2002 - 09.2004
Senior Account Manager
Doner Cardwell Hawkins (UK)
01.2001 - 12.2001
Local Marketing Brand Manager
Sainsbury's
09.2000 - 01.2001
Account Manager
AMV BBDO
06.1999 - 09.2000
Account Co-ordinator
Hammond & Thackeray
01.1998 - 05.1999
Education
Bachelor of Business - Business And Marketing
University of Western Sydney
Sydney, NSW12.1997
Skills
- Leadership and team building
- Client relationship management
- Business development
- Budget management & forecasting
- Excellent communication skills
- Exceptional interpersonal communication
- Time management
- Problem resolution
- Self motivated
- Reliable
- Attention to detail
Volunteer Positions
- Team Manager for the North Shore Junior AFL: 2019 to present
- Team Manager for Lane Cove Junior Girls Cricket: 2023 to present
- Secretary of East Willoughby Preschool: 2023
- Team Manager Gordon Junior Cricket Club: 2018-2020
- President KU Preschool, Castlecrag: 2014-2016
Timeline
General Manager & Head of Client Service
StarTime
11.2022 - Current
Senior Digital Contractor
Amobee
10.2017 - 03.2018
Director of Brand Management
Amobee
10.2015 - 10.2017
Business Director, Australia
Amobee
03.2013 - 10.2015
Business Developmet Manager
Big Mobile
01.2012 - 03.2013
Business Development Manager
Ninemsn
09.2004 - 10.2007
Senior Account Manager
Whybin TBWA
02.2002 - 09.2004
Senior Account Manager
Doner Cardwell Hawkins (UK)
01.2001 - 12.2001
Local Marketing Brand Manager
Sainsbury's
09.2000 - 01.2001
Account Manager
AMV BBDO
06.1999 - 09.2000
Account Co-ordinator
Hammond & Thackeray
01.1998 - 05.1999
Bachelor of Business - Business And Marketing
University of Western Sydney
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