Annie McMillan-Logan

In my role as Communications Manager, I have consistently demonstrated the ability to lead multifaceted strategies and campaigns across communications, marketing, and content creation, while managing day-to-day customer engagement. Day to day, I manage and triage the company inbox, ensuring all communications are handled promptly and professionally. When required, I consult with partners on marketing and advertisement strategies, design and execute digital marketing campaigns, and lead our Graphic Designer to create impactful imagery for email and social media platforms. From January 2024, my responsibilities included writing in-depth marketing emails aimed at subscriber retention and revenue growth, and the 2024 campaigns were on track to reach an estimated $1 million in revenue until marketing platforms changed.

I have also become adept at crafting engaging social media content while managing campaigns aligned with Meta's best practices for maximum effectiveness. I address customer solutions, including complaint resolution and technical support, while also developing and refining company policies, training documentation, and communication standards to maintain consistency and best practices across the organization. Additionally, I triage tasks for other departments to foster a holistic approach to delivering a positive customer experience. My diverse responsibilities have encompassed:

• Strategic Leadership: Designed and executed comprehensive communications and marketing strategies, aligning with organizational goals to enhance public awareness, brand recognition, and engagement. Collaborated with senior management to ensure efforts supported overarching business objectives.
• Customer Communication Management: Oversaw all incoming digital communication from customers, including emails, contact forms, chats, and quote requests. Efficiently triaged incoming tickets to maximize team productivity, prioritizing responses, and delegating inquiries to relevant departments as needed.
• Content Development & Management: Created high-quality, impactful content for a range of platforms, including websites, blogs, email campaigns, newsletters, and social media, ensuring a consistent and engaging brand voice. Supervised and mentored team members in writing, editing, and proofreading to maintain quality and clarity across all materials.
• Crisis Management & Brand Consistency: Developed crisis communication plans to safeguard the organization's reputation. Provided guidance on branding standards, ensuring cohesive messaging and adherence to compliance regulations across all departments.
• Marketing Campaigns & Analytics: Spearheaded nationwide marketing campaigns from ideation to execution, leveraging market research and analytics to refine strategies. Monitored campaign performance metrics, such as engagement, conversions, and ROI, to evaluate effectiveness, and adjust tactics for optimal results.
• Team Leadership & Collaboration: Led cross-functional teams to produce cohesive, high-quality marketing and communication materials. Delivered consistent training, mentoring, and feedback to upskill multiple team members and foster professional growth.
• Stakeholder Engagement: Served as the primary liaison between internal departments, customers, and external partners, addressing inquiries, resolving escalated issues, and building strong relationships. Conducted presentations and developed tailored materials to effectively communicate strategies and initiatives relating to marketing and company goals.
• Innovative Content Strategies: Monitored industry trends and competitor activities to inform creative content and marketing approaches. Brainstormed and implemented innovative campaigns tailored to audience preferences, enhancing engagement and visibility.
• Operational Excellence: Managed multiple projects simultaneously, ensuring timely delivery with daily communication requirements and two weekly campaigns each week for the majority of 2024. Coordinated with designers and developers to integrate compelling visual elements into campaigns and digital assets.
• Customer-Centric Initiatives: Enhanced the customer journey by implementing streamlined processes for feedback collection, issue resolution, and personalized communications, leading to increased satisfaction and loyalty.
• Conducted competitor and internal communication audits: created detailed reports summarizing customer service audit findings for management review. Made recommendations for the correction of unsatisfactory conditions and improvements in operation, and then actioned many of those plans. Analyzed communication campaign outcomes, identifying key learnings for future improvements. Coordinated cross-functional teams to ensure alignment in communication efforts across departments, holding individuals responsible for working within established structures.

Through these efforts, I have consistently driven growth, elevated brand presence, and cultivated a culture of excellence within the communications and marketing teams.

I am choosing to include this work history gap as gained experience, as studies have found that being a stay-at-home parent is more than a full-time job. The time I spent dedicating myself to this role ended with many gained skills that I use constantly in dealing with day-to-day tasks in the workplace.

• Developed and honed transferable skills, including project management, versatile communication across audiences, weekly, monthly, and yearly budgeting, problem-solving, and conflict resolution.
• Coordinated conflicting schedules, setting appointments, and adhering to deadlines for administrative paperwork, organizing events, and managing household logistics with utmost precision.
• Developed task breakdowns based on prioritization of goals and targets.
• Demonstrated adaptability, resilience, and exceptional organizational abilities, as well as self-management skill utilization and creative thinking for crisis management.

• Provided personalized childcare for a family, tailoring activities to individual developmental needs.
• Managed daily routines, including meal preparation, sleep schedules, and educational support.
• Facilitated playdates between siblings or friends in order to foster social interaction among peers.
• Monitored behavior of the children to enforce appropriate conduct standards set by parents.
• Administered medication according to parental instructions.
• Transported the children safely to appointments, social engagements or recreational activities.
• Managed household duties, including laundry, meal prepping, and housekeeping tasks when necessary.
• Encouraged developmentally appropriate language skills through conversation and activities.
• Participated in professional development activities such as trainings or workshops related to childcare topics.

• Monitored progress of students regularly through assessments and progress reports to ensure they are meeting their goals.
• Explored different genres of music with students in order to broaden their understanding of different styles.
• Demonstrated proper technique on various instruments, including piano, guitar, violin, and cello.
• Focused on improving technique, sight reading, and foundational music theory.
• Changed communication and musical style based on the child's age and expected understanding of new materials and concepts (taught ages 8 to 16).
• Encouraged students to participate in recitals or other performance opportunities in order to build confidence in their abilities.
• Communicated with parents regarding their child's progress in order to ensure that expectations were being met both at home and at school.
• Developed and implemented individualized teaching strategies for students of varying levels of musical experience, including researching new methods for teaching music theory concepts more effectively.

• Engaged with parents daily to provide updates on children’s development and activities.
• Ensured a safe and stimulating environment for children through play-based learning and creative activities.
• Maintained strict adherence to occupational health and safety (OHS) standards.
• Encouraged language development skills by engaging in conversations with the children about their day-to-day experiences.
• Followed strict confidentiality policies when discussing sensitive information about families.
• Developed positive relationships with parents and guardians by providing ongoing communication regarding their child's progress.
• Ensured compliance with state regulations related to childcare facilities.
• Adhered to strict protocols and communication in times of crisis, health management to ensure the limiting of illness transference in a small community.
• Time management skills are utilized to keep children's daily routines on schedule, while also maintaining time set aside for cleaning and paperwork.
• Scheduled with other age group rooms for crossover activities designed to socialize and teach children age-related responsibilities and behaviors.