Annie Tran
Summary
Passionate and innovative professional with a proven track record of success in identifying and capitalizing on new business opportunities within the FMCG retail sector. Skilled in budget management and optimizing return on investments, excelled as a national key account manager in both the Australian and New Zealand markets. Renowned for fostering strong client relationships and driving B2B sales growth, consistently exceeding targets and delivering exceptional results for the organization.
Overview
20
20
years of professional experience
Work History
Woolworths Account Manager
Oriental Merchant PTY LTD
01.2016 - Current
- Company Overview: Australian leading International Foods Importer $M850+ turnover, state-based offices in VIC, NSW, QLD and WA
- Services over 1750 Coles & Woolworths supermarkets and over 2500 IGA/Foodworks
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Identify new business opportunities and providing exceptional customer service
- Responsible for driving sales revenues from existing accounts, ensure positive and budgets met. Portfolio sales contribution over $100 Million (2024)
- Maintain and manage price structure to ensure competitiveness and profitability
- Develop business plans from short to long terms to achieve sales targets
- Manage yearly range reviews across multiple categories; assist business partners in the selection of a complete range offering, including competitiveness, sales targets and business plans in line with the overall business objectives within specific channel
- Develop promotional plan to assist in achieving sales targets; seeking over and above opportunities, ensuring optimal investments
- Formulate and implement sales and marketing strategies on NDP and existing range year on year
- Manage monthly stock forecasts across state base warehouses to balance between service levels at 95+% and healthy stock holding
- Achieving company allocated budget on consecutive years
- Negotiate and manage price increase to ensure top and bottom line at desired level
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Collaborated with Brand team to identify potential upsell opportunities and expand client base.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.
Junior Account Manager
Oriental Merchant Pty Ltd
01.2010 - 12.2012
- Built relationships with customers and community to promote long term business growth.
- Develop and implement key sales strategies to achieve performance targets
- Responsible for driving sales revenues from existing accounts, ensure positive growth and budgets are met. Total portfolio sales contribution over $5 Million (2010)
- Collaborated with senior managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Develop exclusive range to suit specific business partners requirement
- Manage yearly range review process via NPD offers and maximize sales return on existing portfolio
- Manage ongoing monthly opportunities buy, including action plans are in place if sales result not meet expectations
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Trade Marketing Assistant Manager
Oriental Merchant Pty Ltd
01.2008 - 12.2012
- Assisted in the development of annual trade marketing plans, ensuring alignment with overall business objectives.
- Supported the development of creative briefs for advertising agencies leading to more engaging marketing collateral
- Collaborations with sales & brand teams in rolling out instore campaigns
- Implemented innovative merchandising solutions that effectively showcased products and drove customer engagement.
- Accountable for NPDs processes and guidelines to meet yearly range reviews timeframe across multiple channels & categories
- Conducted thorough market research to identify consumer trends and preferences, shaping future marketing initiatives.
- Support range review process across, Coles, Woolworths, Metcash IGA, other Independent groups
- Sales analysis on market trends from category performance; including focus segments and competitions
- Organise & coordinate retailer trade shows: Metcash, Convenience Trade, Woolworths
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
Assistant to National Sales Manager
Oriental Merchant Pty Ltd
01.2005 - 06.2008
- Analyse weekly stock holding across state base warehouse and identify potential over stock issues
- Tracking weekly and monthly scan sales data; total portfolio performance and key competitor’s performance
- Provide assistance to Key Account Managers in all aspects of business operations, including annual range review process
- Maintain price record across all supermarket retailers: Coles, Woolworths and Metcash
- Point of contact for national field team, total of 33 representatives nationwide
- Coordinate customer complaint query and internal investigation processes
- Performed wide-ranging administrative, financial and service-related functions
- Streamlined communication within team, scheduling and coordinating meetings for all members.
Education
Advance Diploma - Business
VICTORIA UNIVERSITY OF TECHNOLOGY
11-2004
COMPLETION OF VCE - YEAR 11 & 12
WILLIAMSTOWN HIGH SCHOOL
Williamstown, Victoria11-2001
Skills
- Advanced Excel Skills
- Microsoft 365 Proficiency
- Proficient in Microsoft Word
- Microsoft PowerPoint Proficiency
- Numerical Proficiency
- Nielsen Insights Application
- Quantum Analysis
- Knowledge of GS1 Compliance
- Promax Software Utilization
- Account management
Personal Hobbies
- Positive attitude
- Honest/Trustworthy
- Spearfishing/Fishing/Snorkeling
- Gardening
- Reading on health-related topics
Timeline
Woolworths Account Manager
Oriental Merchant PTY LTD
01.2016 - Current
Junior Account Manager
Oriental Merchant Pty Ltd
01.2010 - 12.2012
Trade Marketing Assistant Manager
Oriental Merchant Pty Ltd
01.2008 - 12.2012
Assistant to National Sales Manager
Oriental Merchant Pty Ltd
01.2005 - 06.2008
Advance Diploma - Business
VICTORIA UNIVERSITY OF TECHNOLOGY
COMPLETION OF VCE - YEAR 11 & 12
WILLIAMSTOWN HIGH SCHOOL
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