Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
CustomerServiceRepresentative

Annika Rowlison

Fortitude Valley

Summary

An accomplished digital marketing professional with a proven track record of delivering substantial results in website traffic improvements, social media growth, content engagement, brand identity development, and comprehensive client marketing strategy advisory.

Overview

5
5
years of professional experience

Work History

Founder

Artistry Nest
10.2023 - Current

A dynamic fusion of design and talent management agency under the umbrella of cherryslicesocial.

  • Founded and launched artistry nest, a design and entertainment venture under the umbrella of cherryslicesocial
  • Successfully designed and developed the artistry nest website, optimising user experience and implementing strategic improvements.
  • Led and executed comprehensive branding initiatives for clients, providing logo design and brand identity services
  • Effectively engaged with clients, understanding their design needs, and delivering tailored solutions to meet and exceed expectations
  • Orchestrated the establishment and growth of artistry nest's social media presence, fostering engagement and expanding the brand's online reach
  • Developed compelling content strategies, including social media tiles, promotional materials, and marketing collateral to enhance artistry nest's visibility
  • Acquired and managed a portfolio of clients for artistry nest, demonstrating the ability to attract and retain business relationships.
  • Worked collaboratively with designers and creative professionals to curate a diverse and talented team for artistry nest
  • Formulated and implemented operational processes, ensuring the efficient functioning of artistry nest's design projects and services
  • Contributed to the strategic planning of artistry nest's expansion into film and entertainment, envisioning the brand's evolution beyond its initial design focus

Digital Marketing Strategist & Founder

cherryslicesocial
01.2021 - Current
  • Led the development and execution of innovative digital marketing strategies for clients, resulting in substantial improvements in website traffic, social media growth, and content engagement
  • Established cherryslicesocial as an innovative, dynamic and client-centric agency, consistently delivering results that exceed client expectations
  • Pioneered a unique referral program fostering collaboration, expanding our community, and providing a new approach to client satisfaction
  • Advised clients on comprehensive marketing strategies, both online and offline, to maximise their brand presence and reach
  • Provided expert assistance in creating and enhancing brand identities for clients, ensuring their brand's consistency and effectiveness.

Launch U Trade Accelerator Student Consultant - Team Leader

Study Queensland
07.2021 - 07.2021
  • Joined a competitive LTA program, developing skills in emotional intelligence, digital effectiveness, collaboration, innovation, cross-cultural awareness, and self-management
  • Collaborated with Novum's Business Development Manager to craft a client-specific market analysis report
  • Led an international team to deliver a high-quality report in just two weeks
  • Led a team of 5 Market Researchers and Market Analysts in collaboration with the client, Novum Lifesciences
  • Developed recommendations for Novum Lifesciences regarding international market expansion
  • Planned, organised, and monitored project execution
  • Demonstrated problem-solving skills and maintained high team morale and communication levels
  • Ensured consistent communication with the client and incorporated their feedback into the final report.

Education

Digital Advertising Certification

Hubspot
11.2023

Certification in Digital Advertising and Audience Measurement -

Quantcast
11.2023

Skills

    Digital Marketing

    Content Marketing

    Social Media Advertising

    Social Media Marketing

    Email Design (Branding)

    Cold Emailing (Outreach)

    SEO (Search Engine Optimisation) (On-page and off-page SEO techniques, including keyword research, content optimisation, and technical SEO)

    SEMrush

    Marketing Materials

    Content Creation

    Audience Engagement

    Marketing Strategy

    Digital Marketing Strategy

    Data Analysis

    Google My Business (GMB) Setup and Optimisation

    Google Reviews Management

    Social Media Schedulers (PlannThat, GoHighLevel, ThePreviewApp, Later, Buffer, Hootsuite and Sprout Social)

    Unsplash and Pexels

    Icons8

    Squarespace, Shopify, Wix and WordPress

    Trello

    Mondaycom

    Asana

    ClickUp

    Slack

    Miro

    Pitch

    Figma

    LucidChart

    Notion

    Google Drive, Drobox and OneDrive

    Responsive Web Design

    Mobile-Friendly Content

    Page Speed Optimisation

    Mobile SEO

    Usability Testing

    Canva

    Looka

    Logo Design

    Brand Identity Development

    Typography

    Colour Theory

    Visual Communication

    Print Design

    Digital Branding

    Branding Strategy

    Branding Guide Development

    Impactful Copywriting

    Web Analytics

    Monitoring and Reporting

    Customer Communication

    Customer Relationship Management (CRM)

    Client Communication

    Cultural Communication Skills

    Customer Service Skills

    Market Research

    Market Analysis

    Communication Skills

    Social Skills

    Account Management

    Innovative Thinking

    Self-Management Skills

Accomplishments

Website Traffic Improvement

  • Increased website visits by an outstanding 324% month over month.
  • Reduced bounce rate by an impressive 48% month over month.
  • Achieved a remarkable 552% increase in pageviews month over month.
  • Recorded a notable 105% month-over-month increase in visits compared to the previous month.
  • Gained a 73% increase in unique visitors month-over-month.
  • Experienced a solid 38% increase in page views month-over-month.
  • Boosted Click-Through Rate (CTR) by a substantial 433% month-over-month.
  • Improved the Average Position from 54 to 22.


Facebook Marketing

  • Grew a Facebook group from 0 to 600 members within a 90-day period.
  • Achieved a remarkable 3,045% increase in Facebook engagement within 28 days.
  • Drove a 1,039% increase in post reach on Facebook within a 30-day period.


LinkedIn Marketing

  • Achieved exceptional growth in LinkedIn content performance with a 1,320.9% increase within 28 days.
  • Delivered outstanding results in content performance on LinkedIn with a 4,000% increase within 90 days.
  • Consistently drove significant growth in content performance with a 2,833.8% increase within 90 days.


Instagram Marketing

  • Significantly expanded Instagram post reach, realizing a remarkable 265.7% increase in reach and a substantial 300% growth in engagement within a 90-day time frame.
  • Effectively increased reels interaction by 462% and reached 1,537 accounts in the last 30 days, with 1,487 of them being non-followers.

Timeline

Founder

Artistry Nest
10.2023 - Current

Launch U Trade Accelerator Student Consultant - Team Leader

Study Queensland
07.2021 - 07.2021

Digital Marketing Strategist & Founder

cherryslicesocial
01.2021 - Current

Digital Advertising Certification

Hubspot

Certification in Digital Advertising and Audience Measurement -

Quantcast
Annika Rowlison