Antara Pednekar

• Project manage and execute integrated marketing campaigns across email, social media, events, sponsorships, and digital channels, supporting APAC business development and retention strategies.

• Collaborate with global marketing, business development, and investment teams to deliver events and marketing initiatives that enhance client engagement and promote brand visibility.

• Maintain and contribute to the global marketing activity calendar and reporting systems, aligning regional efforts with overarching business goals and KPIs.

• Develop and coordinate content and materials including emails, brochures, presentations, website copy, and social media posts to support marketing initiatives.

• Provide marketing support for regional business development and investor relations initiatives, including roadshows, quarterly reviews, and AGMs.

Kinesso is the world's largest performance marketing network, part of IPG MediaBrands

• Responsible for the performance media strategy and paid social deliverables across client patch
• Lead the planning, execution and on-going management of campaigns
• Proactively identify opportunities to increase performance results, test and continually evolve strategy
• Develop audience specific paid media strategy & quarterly forecasts
• Responsible for the accuracy of invoicing, performance pacing, reconciliation and media plans
• Regular optimisations, post campaign analysis including recommendations
• Inspire, manage and motivate team of three to achieve performance excellence
• Lead project and process management for client deliverables
• Conduct A/B testing framework, execution and reporting
• Manage the capability development of team to excel in their responsibilities and personal development goals

• Company Overview: Kinesso is the world's largest performance marketing network, part of IPG MediaBrands
• We provide comprehensive digital solutions by reimagining performance marketing in line with customer behaviours so that our audiences are interacting with personalised and dynamic content
• Developing & implementing best in class performance strategy across paid search & social campaigns to achieve client's business goals
• Implement, optimise and report on paid search & social campaigns
• Contribute to the development and implementation of test and learn initiatives
• Provide analysis, identify trends and insights to continually improve search campaign performance
• Complete weekly and monthly performance reporting
• Contribute to regular client meetings and support with stakeholder management
• Building and maintaining strong relationships with media agency partners to ensure paid media activity aligns with offline media
• Quality check reporting
• Kinesso is the world's largest performance marketing network, part of IPG MediaBrands
• We provide comprehensive digital solutions by reimagining performance marketing in line with customer behaviours so that our audiences are interacting with personalised and dynamic content

• Company Overview: Emote Digital is a full service digital agency that uses a digital-first approach to transform brands with powerful websites & measurable marketing
• Develop and strategise performance campaigns that deliver results
• End to end management of social media advertising and search campaigns on various platforms with a heavy focus on Facebook, Instagram, Google and LinkedIn
• Worked across other social channels like TikTok & Pinterest
• Setup campaigns, build audiences, analyse results and identify optimisation opportunities
• Regularly monitor account's overall performance by analysing keywords, trends, conversion values and bidding strategies
• Regularly setup and manage campaigns for platform advertising across AdRoll
• Work on brands like Salt & Pepper, PUMA & Bakers Delight for search and social ads
• Brief internal stakeholders as and when required
• Update Account Managers with client's performance and advice the best way forward
• Responsible for achieving account targets and KPIs
• Work on campaigns across Australia, New Zealand and UK
• Write monthly reports by providing insights and recommendations via Google Data Studio
• Emote Digital is a full service digital agency that uses a digital-first approach to transform brands with powerful websites & measurable marketing
• Drove over 2K+ App Downloads using Social Ads within a span of 3 weeks
• Maintain client KPIs of 10x ROAS every month across Client's Social Campaigns

• Company Overview: Swoop Digital is a full service digital agency based in Melbourne that specialises in helping organisations get connected to potential customers through digital media
• End to end coordination of social media (organic) campaigns on various social platforms (e.g
• Facebook, Instagram, etc.) using a variety of tools
• Execute strategy, copywriting and scheduling of social media posts on platforms such as Facebook, Instagram and LinkedIn
• Optimise Google Search Campaigns by weekly monitoring the ad accounts, bidding strategies, budget and keywords
• Analyse keyword performance, best performing ads & create new ads, if required
• Setup search campaigns for new clients, create new audiences, allocate adequate budgets and create new experiment, if required
• Collect data and provide reports with analysis, insights and recommendations of marketing campaigns using Swydo to key stakeholders such as the clients on a monthly basis
• End-to-end coordination of web development initiatives and ongoing SEO projects
• Administrating and writing the content of blog articles and posts
• Assisting in developing and executing automation workflow through marketing automation platform HubSpot
• Swoop Digital is a full service digital agency based in Melbourne that specialises in helping organisations get connected to potential customers through digital media

• Company Overview: Zomato currently provides services to the entire food value chain, including: Restaurant Ratings & Reviews, Restaurant Search & Discovery, Online Order: Food Delivery, Pick Up: Ordering Take away, Table Reservations, etc
• Managed end to end client relationship & handled 180 clients in Central Mumbai & Thane with responsibilities of pitching, negotiating, contracting, payment collection, result tracking & troubleshooting
• Responsible for 5-10% MoM Order Volume Growth for clients in the allocated zone
• Acquired new clients on-board for Online Ordering
• Formulating brand development strategies, order volume growth & data management
• Preparation & presentation of reports to the clients of the campaigns and providing further strategies for improvement in order volume growth
• Analyse data and ensure MoM growth of merchant business by making decisions on aspects like pricing and coverage
• Zomato currently provides services to the entire food value chain, including: Restaurant Ratings & Reviews, Restaurant Search & Discovery, Online Order: Food Delivery, Pick Up: Ordering Take away, Table Reservations, etc