Anthony Azzi
Summary
Dynamic and results-driven Regional Lead with extensive experience in managing high-performing teams and driving strategic initiatives in the advertising and fintech sectors. Proven ability to develop and implement innovative strategies that boost brand visibility and revenue growth. Adept at leveraging industry expertise to optimise operations and achieve business objectives in a fast-paced environment.
Overview
9
9
years of professional experience
Work History
Head of Afterpay Ads ANZ - Affiliate & Gift Cards
Afterpay
09.2021 - Current
- Foundation team member of the Afterpay Ads team in ANZ
- Launched the affiliate offering for Afterpay in both AU and NZ growing the advertising business by 100% YoY since launch in 2022
- Serve as the business for the ANZ region and lead a team of 4 account managers
- Independently develop the strategy for business focus that ladders up to our global goals implementing the strategy to direct reports and cross-functional partners
- Manage revenue and team to align with growth expectations +25% YoY
- Develop and execute plan to achieve team quota, business goals and maximising focus and revenue opportunities
- Proactively partner with cross functional teams including product, marketing, data science to ensure we're maximising revenue
- Understand revenue performance trends and levers to impact performance
- Build trust amongst leadership and develop executive level relationships, serving as the subject matter expert for cross functional partners
- Act as the market expert for Afterpay Ads in the ANZ region representing the organisation at conferences, partner events and speaking on panels when required
Partnerships Manager, Honey
PayPal
08.2019 - 09.2021
- Manage, support and lead a small team
- Work closely with Director of Partnerships to communicate needs of the team, strategy, and direction on projects to grow and expand the Honey presence in Australia
- Identify new and existing partner opportunities making business decisions based on competitor landscape, seasonality and partner overall marketing goals
- Lead efforts in digging into partner performance
- Regularly monitor KPI's and other metrics to ensure all campaigns are fully optimised
- Work across internal departments (product, engineering, growth, member experience) to ensure partners are fully supported and tracked
- Mentor and share best practices with other members of the Partnerships team and the company as a whole
- Act as first point of contact for my team when it comes to client communication, calls & emails
- Have strong relationships with external parties (clients, network reps, agencies) as a representative of Honey (through emails, phone calls and conference travel) and be able to speak to the value Honey provides to each of these parties
Affiliate Account Manager
Rakuten Advertising, APAC
11.2017 - 08.2019
- Managed a diverse portfolio of clients within different verticals: Understanding client needs/requirements providing forward thinking business recommendations and appropriate product/service education
- Acted as the key intermediary between client brands and top affiliate publishers, to devise and implement various marketing strategies
- Established and maintained regular and appropriate communication with the key contacts via meetings, emails, calls and support tickets
- Facilitated the growth of various client affiliate channels, and achieved set objectives and KPIs within compact time-frames, ensuring continued YoY success hitting business targets
Marketing Coordinator
Ardent Leisure Group - AMF Bowling & Playtime
03.2017 - 11.2017
- Planned, managed and executed major marketing campaigns liaising with relevant internal & external parties
- Coordinated requests for Local Area Marketing, directing venues to approved promotions and coordinated artwork
- Full reporting responsibilities - Post analysis of marketing campaigns with actionable recommendations
Marketing Campaign Coordinator
Pickles Auctions
08.2015 - 03.2017
- High budget-marketing campaigns - included liaising with media agencies and putting together marketing plans for our 21 branches around Australia
- Trade & B2B vendor campaign planning & marketing
Education
Bachelor of Communications & Media: Marketing & Advertising -
University Of Notre Dame Australia - Sydney
11.2014
Skills
Leadership
Teamwork and Collaboration
Sales Expertise
Problem-Solving
Customer Service
Critical Thinking
Timeline
Head of Afterpay Ads ANZ - Affiliate & Gift Cards
Afterpay
09.2021 - Current
Partnerships Manager, Honey
PayPal
08.2019 - 09.2021
Affiliate Account Manager
Rakuten Advertising, APAC
11.2017 - 08.2019
Marketing Coordinator
Ardent Leisure Group - AMF Bowling & Playtime
03.2017 - 11.2017
Marketing Campaign Coordinator
Pickles Auctions
08.2015 - 03.2017
Bachelor of Communications & Media: Marketing & Advertising -
University Of Notre Dame Australia - Sydney
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