Anthony Bassil
Mount Annan,NSW
Summary
Dynamic Dealer Principal with a proven track record at Canterbury BMW, driving sales growth through innovative marketing strategies and data-driven decision-making. Expert in operations management and team leadership, fostering a high-performance culture that maximizes profitability and enhances customer satisfaction. Adept at strategic planning and relationship building, ensuring long-term success.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Dealer Principal
Canterbury BMW / Canterbury MINI Garage
04.2017 - 08.2024
- Reviewed monthly commission sheets, productivity reports, monthly forecasts and profit performance.
- Met with management team daily to review previous day's results and current plan of action.
- Oversaw showroom redevelopment to strengthen market presence.
- Increased dealership sales by implementing innovative marketing strategies and campaigns.
- Developed a comprehensive digital marketing strategy that increased online presence resulting in significant lead generation.
- Implemented data-driven decision-making processes for better business insights and results.
- Streamlined dealership operations by reorganizing departments and optimizing internal processes.
- Forecasted monthly with salespeople to establish closing percentages in each category, time utilization, prospecting efforts, unit sales and projected income.
- Established a strong company culture that promoted teamwork, accountability, and excellence across all departments.
- Fostered a high-performance sales team through regular coaching sessions and targeted skill development training programs.
- Revamped showroom layout to optimize traffic flow and enhance the overall customer experience.
- Oversaw showroom redevelopment to strengthen market presence.
Dealer Principal
AUDI Centre Mosman
05.2016 - 04.2017
- Reviewed monthly commission sheets, productivity reports, monthly forecasts and profit performance.
- Met with sales team daily to review previous day's results and current plan of action.
- Forecasted monthly with salespeople to establish closing percentages in each category, time utilization, prospecting efforts, unit sales and projected income.
- Implemented data-driven decision-making processes for better business insights and results.
- Championed community engagement efforts, sponsoring local events and collaborating with charities to boost brand visibility.
- Successfully implemented a pre owned vehicle sales strategy.
General Manager
Trivett Classic BMW / Trivett Classic MINI Garage
01.2010 - 05.2016
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee evaluations, and contract details.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Formulated policies and procedures to streamline operations.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Sales Manager
Trivett Classic BMW
07.2006 - 01.2010
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
Group Fleet Sales Manager
Paul Wakeling Holden - Hyundai - Mitsubishi
09.2004 - 06.2006
- Managed a team of sales professionals, providing coaching and performance feedback to optimize team success.
- Developed customized proposals for clients, showcasing the value and benefits of fleet solutions.
- Established strong client relationships for repeat business and customer loyalty.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
Assistant New Car Sales Manager
Paul Wakeling Holden
11.2003 - 09.2004
- Collaborated with finance department to create appealing financing options for customers, increasing sales conversions.
- Enhanced employee performance through targeted training programs and consistent feedback.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Fleet Sales Manager
Muirs Holden
10.2002 - 11.2003
- Analyzed customer needs to recommend tailored fleet solutions, resulting in higher satisfaction rates and stronger client retention.
- Developed customized proposals for clients, showcasing the value and benefits of fleet solutions.
- Increased fleet sales revenue by developing and implementing effective sales strategies.
- Managed a team of sales professionals, providing coaching and performance feedback to optimize team success.
- Established strong client relationships for repeat business and customer loyalty.
Fleet Sales Manager
McGrath Holden
10.1999 - 10.2002
- Managed a team of sales professionals, providing coaching and performance feedback to optimize team success.
- Established strong client relationships for repeat business and customer loyalty.
- Exceeded sales targets consistently, contributing to the company''s overall revenue growth and market share expansion within the fleet segment.
- Spearheaded regular training sessions for staff members on product knowledge, sales techniques, and customer service skills.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
Assistant Sales Manager
McGrath Holden
08.1998 - 10.1999
- Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
- Assisted sales team with completing customer transactions and managing issues.
- Developed strong client relationships for repeat business and increased referrals.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Sales Consultant
McGrath Holden / Mazda
07.1993 - 08.1998
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to walk-in traffic
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Followed up with existing customers to provide additional support and address concerns.
- Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
- Strengthened brand reputation by delivering superior customer experiences that fostered loyalty and repeat business.
Education
Bachelor of Technology Management -
University of Western Sydney
Sydney, NSW01-1992
Higher School Certificate -
Benilde Catholic College
Bankstown, NSW01-1991
Skills
- Data-driven decision making
- Coaching and mentoring
- Operations management
- Strategic planning
Accomplishments
- 2010 BMW Major Metro Dealer of the Year
- 2012 BMW Major Metro Dealer of the Year
- 2015 BMW Major Metro Dealer of the Year
- 2018 BMW Metro Dealer Trophy
- 2024 MINI Metro Dealer of the Year
- 2023 BMW Marketing Manager of the Year
- 2024 BMW Marketing Manager of the Year
- 2024 Established an ambassador partnership with Guy and Jules Sebastian
Certification
International Certification Training – General Manager BMW
Future Leadership - BMW
Cultural Selling - BMW
Selling with Negative Equity - BMW
Sales Management, Adding Value - BMW
Assertiveness Skills - BMW
Advanced Leadership - BMW
Persuasive Presenting to Groups - BMW
Academy of Excellence - Dealer Management - Deloitte
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Dealer Principal
Canterbury BMW / Canterbury MINI Garage
04.2017 - 08.2024
Dealer Principal
AUDI Centre Mosman
05.2016 - 04.2017
General Manager
Trivett Classic BMW / Trivett Classic MINI Garage
01.2010 - 05.2016
Sales Manager
Trivett Classic BMW
07.2006 - 01.2010
Group Fleet Sales Manager
Paul Wakeling Holden - Hyundai - Mitsubishi
09.2004 - 06.2006
Assistant New Car Sales Manager
Paul Wakeling Holden
11.2003 - 09.2004
Fleet Sales Manager
Muirs Holden
10.2002 - 11.2003
Fleet Sales Manager
McGrath Holden
10.1999 - 10.2002
Assistant Sales Manager
McGrath Holden
08.1998 - 10.1999
Sales Consultant
McGrath Holden / Mazda
07.1993 - 08.1998
Bachelor of Technology Management -
University of Western Sydney
Higher School Certificate -
Benilde Catholic College
Similar Profiles
Briana IlijoskiBriana Ilijoski
Receptionist Administrator at Autosports Group- BMW CanterburyReceptionist Administrator at Autosports Group- BMW Canterbury
Jesse BurgessJesse Burgess
Senior Strategy Manager at Canterbury Regional Council (Environment Canterbury)Senior Strategy Manager at Canterbury Regional Council (Environment Canterbury)
Charlotte ShelleyCharlotte Shelley
Basketball Referee at North Canterbury Basketball and Canterbury BasketballBasketball Referee at North Canterbury Basketball and Canterbury Basketball