Anthony Cremona
Sydney,NSW
Summary
Results-driven Senior Strategic Account Manager recognized for high productivity and efficient task completion. Skilled in relationship building, strategic planning, and market analysis to drive client engagement and revenue growth. Excel at communication, leadership, and problem-solving, leveraging these soft skills to navigate complex negotiations and foster long-term partnerships. Committed to delivering exceptional service and innovative solutions to meet diverse client needs.
Overview
18
18
years of professional experience
Work History
Partner Sales Manager
Optus
10.2022 - 05.2025
- Managed strategic partnerships with Optus Business Channel Partners across NSW, ACT, and Melbourne.
- Oversaw a team of up to 30 personnel across five Channel Partners.
- Drove sustainable business development strategies to optimize partner performance.
- Collaborated with Channel Principals to implement effective growth strategies, achieving KPIs in sales and operations.
- Contributed to process improvements through participation in in-house panels, enhancing efficiency.
- Monitored partner performance metrics to drive improvement and engagement strategies.
- Delivered presentations to senior management on partnership growth and strategy updates.
- Developed and implemented sales strategies to increase market share.
Strategic Account Manager
Optus
11.2020 - 10.2022
- Managed portfolio of 120 customers, including DHL and Marriott Group.
- Identified expansion opportunities, increasing DHL account from 4,000 to 6,500 services.
- Facilitated internal stakeholder engagement across Senior Leadership, Commercial, Marketing, Product, and Service teams.
- Oversaw customer account management, negotiating contracts to maximize profit margins.
- Led Small Cell Solution project for Randwick Racecourse, enhancing network coverage and capacity.
- Participated in RFP Panel and Leadership program, engaging with Sales Directors and team meetings.
- Analyzed market trends to identify growth opportunities for assigned accounts.
- Managed contract negotiations to secure favorable terms for both parties.
- Conducted regular account reviews to assess client satisfaction and engagement.
- Presented tailored solutions to clients based on their unique business challenges.
Optus Business Development Manager
Harvey Norman
10.2019 - 11.2020
- Spearheaded pilot program integrating Optus Business within Harvey Norman retail spaces.
- Established framework for business customers, enhancing support and KPI management.
- Generated sales leads while delivering ICT solutions to both new and existing clients.
- Developed and maintained strong customer relationships across diverse sectors.
- Managed commercial electronics sales to businesses, schools, and Managed Service Providers (MSPs).
- Led initiative to introduce Optus Business into retail environment, driving market penetration.
Owner. Self Employed
Great Roots
10.2014 - 09.2019
- Operated business specializing in importing and distributing specialty potato varieties.
- Developed strategies to generate profit while managing stock and ensuring quality assurance.
- Cultivated customer relationships through effective management of wholesale and retail sales.
- Conducted cost analysis for new product lines to identify profitability opportunities.
- Sourced and maintained relationships with local suppliers for organic materials.
- Oversaw inventory management to ensure product availability and freshness.
- Created online content to enhance brand visibility and engage customers online.
- Ensured compliance with local, state, and federal regulations.
- Oversaw budgeting and financial management.
- Identified new opportunities for growth, expansion, and diversification.
Account Manager
Optus Business Centre Sydney North
09.2007 - 10.2014
- Oversaw approximately 300 accounts, including Ferrero Australia and BBC Australia.
- Cultivated strong relationships to retain existing customers and cross-sell new products.
- Analysed account data and communicated findings clearly to clients.
- Developed tailored solutions to meet diverse client needs.
- Managed Salesforce CRM for effective sales lead tracking and management.
- Managed multiple accounts simultaneously while meeting deadlines.
- Resolved customer complaints in a timely manner.
- Acted as main point of contact in matters relating to client concerns and needs.
Education
Certificate - Cyber Technologies
La Trobe University
Sydney, NSW01.2024
Certificate - Foundation Field Manager Bootcamp
Franchise Relationships Institute
Sydney, NSW01.2023
Certificate - Excellence in Execution
Sydney, NSW
Sydney, NSW01.2023
Certificate - Online
Fortinet
Sydney, NSW01.2023
Certificate - NSE 1 Certificate
Fortinet
Sydney, NSW07.2020
Certificate - NSE 2 Certificate
Fortinet
Sydney, NSW01.2020
Certificate - NSE Threat Landscape
Fortinet
Sydney, NSW01.2020
Credential - Sales Fundamentals
Cardone University LATAM
Sydney, NSWSydney, NSW
Credential - Negotiating And Closing Master Class
Cardone University LATAM
Sydney, NSWSydney, NSW
Credential - Perfecting Customer Retention And Conversion
Cardone University LATAM
Sydney, NSWSydney, NSW
Credential - Understanding Buyer Psychology
Cardone University LATAM
Sydney, NSWSydney, NSW
Skills
- Strategic account management
- Partner relationship management
- Sales strategy development
- KPI achievement
- Business process improvement
- Contract negotiation
- Customer account management
- Stakeholder engagement
- Effective communication
- Mentoring and coaching
- Adaptability to change
- Networking and relationship building
- Strategic planning
- Deal closing
- Channel strategy
- Sales presentations
- New business acquisition
- Pipeline management
- Forecasting and negotiation
- Contract management
- Team leadership
- Performance management
- Change management
- Salesforce and CRM proficiency
- Microsoft Office Suite expertise
- Network technologies expertise
- ICT solutions expertise
- Customer experience enhancement
- Conflict resolution skills
- Financial analysis and reporting strategies
Case Studies
- As the Optus Business Development Manager for Harvey Norman, I leveraged the relationship with our Ingram Micro representative to understand stock, stock levels, pricing and rebates to provide targeted solutions to customers. This ranged from, mobile devices including mobile phones and tablets, to laptops, printers and routers. I worked with individual consumers as well as schools and businesses in the area.
- As a Strategic Account Manager, I managed the DHL account for Optus for a period of 3 years, growing the account from 4,000 to 6,500 services by collaborating with all 4 of the DHL business units, DHL procurement as well as internal Optus Commercial, Product, Legal stakeholders and external vendors like Invia.
- As a Partner Sales Manager, I worked with one of my Partners to present a whole of business solution including mobility, mobile and fixed data, IoT and Telematics to a transport company named U Go Mobility. The customer had a clear requirement to both track vehicle but also manage driver behaviour and efficiency.
- Presented Telematics and mobility solution to a Not for Profit working with people leaving the prison system. Safety, tracking and time sensitive notifications were highlighted requirements.
Prior Roles
- Store Manager, Dominos Pizza Enterprises
- Department Manager, Rebel Sport
Accomplishments
Multiple Directors' Awards for Contributions to Process Improvements and Sales Excellence
Affiliations
Volunteer - Committee Member - Georges River Thistle Football Club
References
References available upon request.
Timeline
Partner Sales Manager
Optus
10.2022 - 05.2025
Strategic Account Manager
Optus
11.2020 - 10.2022
Optus Business Development Manager
Harvey Norman
10.2019 - 11.2020
Owner. Self Employed
Great Roots
10.2014 - 09.2019
Account Manager
Optus Business Centre Sydney North
09.2007 - 10.2014
Certificate - Cyber Technologies
La Trobe University
Certificate - Foundation Field Manager Bootcamp
Franchise Relationships Institute
Certificate - Excellence in Execution
Sydney, NSW
Certificate - Online
Fortinet
Certificate - NSE 1 Certificate
Fortinet
Certificate - NSE 2 Certificate
Fortinet
Certificate - NSE Threat Landscape
Fortinet
Credential - Sales Fundamentals
Cardone University LATAM
Credential - Negotiating And Closing Master Class
Cardone University LATAM
Credential - Perfecting Customer Retention And Conversion
Cardone University LATAM
Credential - Understanding Buyer Psychology
Cardone University LATAM