Anthony Mai
Melbourne
Summary
An experienced analytics leader with a proven track record of solving complex business problems, uplifting team analytical capability, and supporting C-level data driven decisions with actionable insights. Technically abled with hands on experience enabling great contribution to building and growing high performance teams.
Overview
8
8
years of professional experience
Work History
Data Science and Advanced Analytics Manager
Crown Resorts
06.2021 - Current
- Reporting into Group General Manager – Enterprise Analytics
- Managing team of 3 data scientists across group
- Head development of various customer behavioural models and directing strategic usage of outputs
- Standardise processes to measure performance of marketing campaigns and other revenue streams
- Proactive deep dive analysis on Crown’s customer base and product offerings for optimisation and cost savings
- Lead integration of Crown’s data into cloud infrastructure (GCP | ETL, data governance and automations)
- Continually enhancing processes and Crown’s advanced analytical capabilities via customer modelling, BI tools, dashboards and automations via Google Cloud Platform, Power BI and Salesforce Marketing Cloud
Senior Strategy Analyst
Crown Resorts
07.2018 - 05.2021
- Reporting into Senior Strategy Manager
- Leading team of 2 analysts
- Overseeing customer strategy and targeting for marketing campaigns and VIP events
- Experiment design and A/B testing to optimise marketing campaign and product offerings
- Adhoc analytical projects to support overarching customer strategy
Strategy Analyst
Crown Resorts
01.2018 - 05.2018
- Reporting into Senior Strategy Analyst
- Customer targeting and generating marketing campaign lists to optimise spend and return
- Produce relevant dashboard and reports for use in making business decisions
Analysyst - Part Time
Crown Resorts
12.2015 - 12.2017
- Reporting into Senior Strategy Analyst
- Part time position while completing studies
- Assist with reporting requests
- Adhoc analytical tasks
Education
Bachelor of Science - Statistics
RMIT
Melbourne12.2017
Skills
- Customer Analytics
- Statistical Analysis
- Report and Dashboard Building
- ML Modelling
- Data Engineering
- Process Automation
- Google Cloud Platform
- Airflow, Vertex AI
- SQL
- Python
- Power BI / Tableau
- Salesforce Marketing Cloud
Timeline
Data Science and Advanced Analytics Manager
Crown Resorts
06.2021 - Current
Senior Strategy Analyst
Crown Resorts
07.2018 - 05.2021
Strategy Analyst
Crown Resorts
01.2018 - 05.2018
Analysyst - Part Time
Crown Resorts
12.2015 - 12.2017
Bachelor of Science - Statistics
RMIT
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