Anthony Phu

I collaborate seamlessly with the Country Road Group and David Jones CIOs, extending my expertise to guide their respective Senior Leadership teams through the intricate process of demerger. This involves managing a $30 million separation management program within a stringent exit timeframe, positioning myself as the primary liaison to esteemed partners such as Deloitte (CRG) and PwC (DJ).

Key Accountabilities:

• Strategic Collaboration: Collaborate effectively with the Country Road Group and David Jones CIOs, providing strategic guidance to their Senior Leadership teams throughout the complex demerger process.
  
• Program Management Excellence: Efficiently manage a $30 million separation program, ensuring strict adherence to timelines and financial parameters.
  Serve as the main conduit to Deloitte (CRG) and PwC (DJ), fostering transparent and effective communication channels.
  
• Financial Transition Oversight: Meticulously oversee financial aspects during the David Jones separation, with a specific focus on IT Transitional Service Agreement (TSA) costs. Own and execute the planning process across group functions, integrating a three-year Integrated Business Plan (IBP) to inform strategic decision-making.
  
• Forecasting Leadership: Lead the monthly/quarterly forecast process for all IT functions, emphasizing precision and proactively identifying key issues and opportunities.
  
• Financial Leadership: Provide financial leadership and guidance, conducting ad-hoc analyses to support robust business cases and decision-making.
  
• Comprehensive Reporting: Execute comprehensive reporting and variance analysis for all IT functions, ensuring transparent insights into financial performance.
  
• Investment Oversight: Undertake monthly investment reporting and tracking against plan, collaborating closely with IT to align fund allocation with business cases and strategic roadmaps.
  
• Cost Efficiency Initiatives: Actively identify and drive cost efficiencies across all IT functions, contributing significantly to the overall financial health and sustainability of the organization.
  

Achievements:

• Automated Burn Rate Reporting Excellence: Spearheaded the development and implementation of an advanced automated burn rate reporting system for a diverse spectrum of over 100 workstreams. This transformative initiative eradicated duplication and labor-intensive processes, earning accolades from Separation Management, Deloitte, and PwC partners for its unparalleled efficiency and accuracy.
  
• Enhanced Performance Visibility: Orchestrated the creation of sophisticated reporting mechanisms that markedly elevated performance visibility across IT functions. This innovation empowered data-driven decision-making, underscoring a commitment to fostering an environment of informed strategic choices.
  
• Commended Financial Leadership: Received commendation for providing exceptional financial leadership throughout the intricate demerging process. Through meticulous oversight, ensured financial stability, and maintained strategic alignment, demonstrating a dedication to preserving fiscal health during a critical period.
  
• Establishment of Robust Financial Controls: Established robust financial controls and reporting structures, earning recognition for ensuring unwavering financial accuracy and transparency during the entire separation period. This commitment to financial governance underscores a dedication to maintaining the highest standards in financial management.
  

I managed the implementation and orchestration of transformative Enterprise change programs, aligning seamlessly with the overarching strategic objectives of the Australia Post Group. Collaborating closely with key leaders such as the Head of Processing, Head of Last Mile, and Head of State Ops, my mandate extends to establishing a comprehensive national framework. This framework serves as the bedrock for ingraining sustainable change across service, safety, and efficiency programs.

Key Accountabilities:

• Strategic Safety Collaboration:

- Collaborate intricately with the Enterprise Safety Senior Leadership Team (SLT) to execute the Safety strategy, ensuring a harmonized approach.

- Vigilantly monitor and validate the achievement of planned safety objectives, fostering a culture of continual improvement.

• Data-Driven Implementation Planning:

- Undertake a meticulous review and analysis of data insights specific to the Southern region. Identify priority areas, garnering stakeholder agreement, and crafting a high-level implementation plan.

- Embed strategies that elevate customer experience, enhance safety measures, uphold quality standards, and optimize cost outcomes.

• Proactive Change Management:

- Proactively assess and formulate change management plans, ensuring the optimal utilization of systems, assets, and labor resources.

- Align change initiatives with Lean principles, promoting efficiency and effectiveness in the transformative journey.

Achievements:

• End-to-End Implementation of Aggregation Scanning:

- Orchestrated the seamless implementation of Aggregation scanning across Major Tier 1 and 2 facilities in Metropolitan and Rural Victoria.

- Significantly improved parcel tracking visibility, enhancing competitiveness, and elevating the customer experience.

- Enabled precise parcel-to-ULD (Unit Load Device), pallet, and trailer linkage during sorting, dispatch, and transportation, monitored through departure and arrival scans. - Deployed the solution across 182 Processing and Transport sites, ensuring operational efficiency at a commendable 90%.

• Guided Mobile Sortation at Melbourne Parcel Facility:

- Spearheaded the timely implementation of Guided Mobile Sortation at the Melbourne Parcel Facility, strategically aligning with Peak Operations in 2021.

- Achieved a remarkable 50% uplift in Parcel Per Hour (PPH) over baselined volumes. - Introduced an automated reporting suite for senior management, providing real-time insights into operational performance.

• Development of Mobile Application for Streamlined Data Capture:

- Innovated and developed a Mobile Application to replace paper-based data capture processes within the Victorian operations.

- Streamlined data capture procedures, enhancing efficiency and accuracy in information management.

- Leveraged Microsoft PowerApps, PowerBi, and PowerAutomate to create a comprehensive solution for seamless data processing.

As the Asset Control Manager with a strategic focus on strategy, data, and insights reporting, I led a team of four direct reports in supporting Divisional Deliveries GMs. My role centered on coordinating tactical activities within transformative ADM and One Network programs.

Key Accountabilities:

• Strategic Data Analysis and Local Strategy Enhancement: Supported the review and analysis of data, guiding the identification of local strategies to enhance cost, quality, and safety outcomes.
  
• Performance Monitoring and Reporting: Developed and maintained a robust reporting process to monitor performance, lifecycle costs, and asset valuation, contributing to continuous improvement efforts.
  
• Leadership in Steerco Forums: Chaired monthly steerco forums with senior executives, actively driving remedial activities within their networks.
  
• Network Planning and Data Analytics: Managed network planning, performance, and data analytics to support data/metric-driven decision-making.
  
• Trial and Program Metrics Reporting: Took responsibility for reporting against agreed trial/program metrics, ensuring transparency and accountability.
  
• Financial Modeling and Commercial Initiatives: Implemented commercial models to calculate financial benefits, providing crucial support for proposals and strategic initiatives.
  

Achievements:

• Asset Management Dashboard Innovation: Developed and maintained a full-fledged Asset Management Dashboard covering high-cost value assets across Deliveries. This transformative reporting suite resulted in a $1m annualized cost reduction in FY19/20.
  
• Recognition for Transformative Contributions: Recognized by the CFO Commercial and Operations at the end of FY20 for transformative contributions to the Deliveries Business Unit. Acknowledged for delivering sound governance and visibility through the Asset Management reporting suite.
  
• Lean Principles and Expanded Dashboard Prototype: Utilizing lean principles, led a team of two reporting analysts to prototype an expanded Asset Management Dashboard. This initiative, completed in December 2020, gained LT endorsement to proceed to the evaluation phase for automation within Google Cloud Platforms.
  
• SPB Dashboard Development and Outsourcing Success: Developed and maintained a key SPB dashboard for executive stakeholders. Successfully led the GTM and RFP for the outsourcing of SPB Repair and Maintenance services, achieving over 50% cost savings through vendor rationalization and economies of scale.
  

Key Accountabilities:

• Strategic Financial Oversight: Led the financial oversight of the Deliveries VIC/TAS/WA business unit, actively contributing to the preparation of the annual budget and quarterly forecasts.
  
• Business Insights and Reporting: Tracked and reported on key initiatives, ensuring stakeholders and senior management received accurate and timely financial information crucial for informed decision-making in line with Australia Post's business growth strategies.
  
• Productivity and Performance Improvement: Facilitated the development of projects and processes aimed at achieving productivity and performance improvement across the Delivery operations.
  
• Business Benefits Tracking: Developed and maintained business benefits tracking and reporting, focusing on Metro & Regional Delivery Operations. Liaised with key stakeholders to quantify strategic initiatives and associated benefits.
  
• Financial Analysis and Recommendations: Conducted detailed and quantitative analysis of strategic initiatives' impact within Deliveries VIC/TAS/WA, enabling benefit realization and cost efficiencies.
  
• Financial Negotiation and Influence: Negotiated and influenced funding allocations and stretch targets with senior management and Enterprise Finance.
  
• Operational Process Analysis: Conducted in-depth analysis of operational processes, identifying trends, and preparing reports to articulate issues and cost improvement opportunities concisely.
  

Achievements:

• Transformational Change Leadership: Designated by the CFO, COO, & Head of Finance Delivery to lead the transformational change program (One Network PDO trial). Responsibilities included financial impact assessment, development and implementation of auditing and governance framework, and key performance reporting metrics.
  
• Budget Reduction and Expenditure Optimization: Delivered a significant $1.0m budget reduction by challenging expenditure line items, working collaboratively with stakeholders to ascertain genuine business needs.
  
• Leadership Recognition: Commended by the Head of Finance for approach, attitude, and work ethic demonstrated during the planning process.
  
• Team Development and Coaching: Coached the on-the-job development of an analyst, providing constructive feedback and support.
  
• End-to-End Business Case Development: Managed end-to-end business case development and commercial assessment for projects within Delivery VIC/TAS/WA. This encompassed project scoping, value driver assessment, financial metrics evaluation, and development of the commercial business case and financial model for approval by the SLT & NOP.
  
• Operational Efficiency Modeling: Modelled $10m of efficiencies by aligning volume data with the parcel streaming to posties initiative.
  
• Productivity Opportunity Analysis: Analyzed posties' key performance data, highlighting up to a $27m opportunity in productivity uplift.
  
• Financial Evaluation and Investment Support: Undertook financial evaluation to support the $25m investment in the first 1,000 three-wheeled electric delivery vehicles, laying the foundation for the next roll-out of approximately 3,000 units.
  
• Express Post Recovery Mechanism Redesign: Redesigned and implemented the Express Post recovery cost capture mechanism, utilizing Office 365 SharePoint to ensure data integrity and provide a one-source-of-truth report. Additionally, developed a uniform process and business rule map for enhanced data integrity.
  

Key Accountabilities:

• Strategic Financial Oversight: Led the financial oversight of the Mail Network VIC/TAS Metro & Regional Delivery Operations, actively contributing to the preparation of the business unit's annual budget and quarterly forecasts.
  
• Business Insights and Reporting: Tracked and reported on key initiatives, ensuring stakeholders and senior management received accurate and timely financial information crucial for informed decision-making in line with Australia Post's business growth strategies.
  
• Detailed Strategic Initiative Analysis: Provided detailed and quantitative analysis of the Mail Network's strategic initiatives' impact in VIC/TAS, enabling benefit realization and cost efficiencies.
  
• Operational and Business Performance Analysis: Managed the consolidation and analysis of the operational and business performance of the VIC/TAS Metro Delivery & Regional Operations. This included driving the alignment of the regional operating plan, associated forecasts, and ensuring consistency between Product and Network cost assumptions.
  
• Strategic Procurement Support: Supported Procurement and Senior Management during negotiations of carriage of mail contracts, ensuring strategic alignment and financial efficiency.
  
• Business Benefits Tracking and Reporting: Developed and maintained business benefits tracking and reporting for the VIC/TAS Mail Network, with a specific focus on Metro & Regional Delivery Operations. Collaborated with key stakeholders to quantify related strategic initiatives and their associated benefits.
  
• Financial Negotiation and Influence: Negotiated and influenced funding allocations and stretch targets with management and Finance peers, aligning financial goals with strategic objectives.
  

Achievements:

• Robust Business Case Development: Successfully built a robust business case justification through one source of truth analytics for key CAPEX & ALM projects, such as Vsort Frames for the State Manager’s NOP session, Caddy Vans & Electric Push Bikes for the VIC/TAS Delivery network.
  
• Strategic DC Consolidations: Worked closely with VIC/TAS UCN lead on two major DC consolidations (Pakenham DC & Abbotsford DC), engaging and aiding LWG on optimal resourcing requirements and ensuring adherence to defined strategic plans within cost constraints.
  
• Cost Efficiency Modeling: Modelled cost efficiencies of $2.4m (30 FTEs) per year, incorporating automation benefits and addressing volume decline impacts on manual processes. Implemented the methodology nationwide.
  
• Benefits Realization Tracking: Tracked and reported $18m of benefits realized, providing transparent insights into the financial impact of strategic initiatives.
  
• Performance Metrics Streamlining: Process refined and streamlined complex labor and volume datasets to build out one source of truth performance metrics, enhancing transparency and decision-making.
  
• Data Standardization Advocacy: Drove data standard reviews within Workbrain (AusPost Time & Attendance system) on behalf of the Annual Life Cycle Management finance team, playing a key role as a Finance SME in driving National Over Time reporting across Deliveries.
  

Key Accountabilities:

• Strategic Initiative Analysis: Provided meticulous and quantitative analysis of strategic initiatives within the Mail Network & Safety unit. This analysis served as a cornerstone for informed business decision-making, addressing aspects of profitability, benefit realization, and cost efficiencies.
  
• SLT Pack Coordination: Prepared, consolidated, and coordinated strategic packs for the General Manager SLT, QBR documents, and monthly BAU reporting requirements. Ensured the delivery of comprehensive and insightful materials for senior leadership.
  
• Performance Commentary: Offered accurate and insightful commentary on the performance of the Mail Network, providing stakeholders with a nuanced understanding of key metrics and trends.
  
• Stakeholder Collaboration: Collaborated and cultivated strong relationships with key customers and stakeholders across Finance, the Mail Network & Safety teams. Fostered cross-functional collaboration to gather critical information and insights.
  

Achievements:

• Depreciation Forecasting Model: Successfully developed a comprehensive Depreciation forecasting model for Mail Network-wide assets. Widely accepted by all State Finance Partners, the model played a pivotal role in the end-to-end implementation during FY16/17’s depreciation expenditure budgeting process.
  
• Enterprise Re-Org Steering Group: Represented Letters & Mail Network Finance in the Enterprise Re-Org Steering Group committee. Coordinated a seamless transition/consolidation of multiple business units as part of the Reorganization, demonstrating adaptability and strategic insight.
  
• Stakeholder Forum Management: Managed a stakeholder forum focused on the end-to-end Telstra SLA, cost visibility, and transparency. The workshop resulted in successful outcomes, fostering collaborative relationships and streamlined processes among stakeholders.
  
• Group Finance Applaud Award Nomination: Nominated by the Head of Finance & Mail Network Finance peers for the Group Finance Applaud award for outstanding customer service. This recognition was specifically tied to my engagement work on the Ken Lay Contract Mail reviews with Procurement in December 2015.
  
• Commendation for Ongoing Support: Commended by the GM of Mail Network & Postal Safety for ongoing support and significant contributions, highlighting the positive impact of my efforts in the operational and safety domains.
  

Key Accountabilities:

•Consolidated Analysis and Reporting: Spearheaded the provision of consolidated analysis and reporting, delivering a comprehensive overview of operational performance. Offered detailed commentary to enhance understanding and facilitate strategic decision-making.

• Monthly Reporting Excellence: Executed the preparation of monthly reports, demonstrating a commitment to clarity and conciseness. Articulated issues and presented opportunities for cost improvement within the Delivery function, contributing to continuous enhancement.
  
• Dynamic Forecasting: Led the preparation of daily volume, labour, and productivity forecasts and reports, showcasing a proactive approach to real-time decision support. This dynamic forecasting played a crucial role in adapting to the ever-changing operational landscape.
  
• Systems Management and Data Integrity Assurance: Maintained robust systems, ensuring data integrity for internal and external benchmarking analysis. Specifically managed the Mail & Parcel Statistic System Volumes and Cost versus Elasticity Modelling, providing a foundation for strategic insights and efficiency evaluations.
  
• Financial Support Services: Provided essential financial support services, focusing on the integrity of systems such as the General Ledger. Played a key role in overseeing procurement activities, ensuring financial accuracy and compliance with established protocols.
  

Key Accountabilities:

• Leadership Development: Led and developed a working group of Postal Delivery Officers and Supervisors, fostering a collaborative environment. Championed the sharing of responsibilities to ensure optimal work priorities and resource management.
  
• Cultural Advocacy: Played a vital role in shaping a workplace culture that prioritizes and values quality customer service, productivity, teamwork, and safety. Actively participated in initiatives aimed at cultivating a positive and cohesive work environment.
  
• Strategic Coordination: Provided high-level advice and support coordination to assist the Delivery Manager and facility staff in achieving corporate objectives, enhancing productivity, and fostering staff satisfaction. Contributed to strategic decision-making processes.
  
• Productivity Enhancement: Analyzed statistical data and reporting systems to identify opportunities for improving facility productivity. Applied insights to implement strategies that positively impacted efficiency, aligning with corporate objectives.
  
• Performance Management: Statistically managed the Centre's efficiency, consistently meeting key performance indicators and service standards. Ensured that the facility operated at peak performance levels, contributing to overall service excellence.
  

Achievements:

• Leadership Excellence Recognition: Successfully completed Australia Post’s VIC/TAS State Delivery Manager Development Program (Future Leaders) in 2014. This intensive program encompassed nine modules covering leadership essentials, coaching, and mentoring. Endorsed by Vance Duke (VIC/TAS State Manager – Letters & Mail Network), it exemplifies my commitment to continuous learning and leadership excellence.
  

Key Accountabilities:

• Strategic Counsel: Provided strategic counsel to a diverse clientele, including private companies, corporations, and private equity firms, spanning various industry sectors. Offered valuable insights to support informed decision-making in complex financial transactions.
  
• Financial Modeling Expertise: Collaborated with project teams to develop sophisticated financial models, employing advanced methodologies such as discounted cash flow (DCF) and constant maintainable earnings (CME) approaches. Ensured accuracy and reliability in business valuations.
  
• Comprehensive Valuation Analysis: Conducted meticulous valuation activities, encompassing value driver analysis, comparable company and transaction analysis, cost of capital analysis, and the development and assessment of forecast cash-flows. Employed industry benchmarking to provide a comprehensive financial perspective.
  
• Transaction Material Preparation: Produced high-quality transaction materials, including information memorandums, investment flyers, and due diligence data rooms. Applied precision and attention to detail in crafting documents critical to the success of mergers, acquisitions, and equity transactions.