Anthony Tavella
Caringbah
Summary
Dynamic digital product manager with a strong foundation in public sector operations, team leadership, and customer experience design. Expertise in leveraging agile methodologies to drive strategic outcomes and foster stakeholder engagement. Proven ability to manage cross-functional teams, delivering innovative solutions that enhance user satisfaction and operational efficiency. Committed to aligning product vision with organisational goals to achieve impactful results.
Overview
14
14
years of professional experience
Work History
Manager, Digital Products
NSW Government Department of Planning, Housing, and Infrastructure
08.2022 - Current
- Product management – implementation of product roadmaps and end-to-end solutions. In depth review of current products ensuring best practice of digital standards is used across digital assets
- Project management - led cross-functional teams through the full project lifecycle, from initial scoping and stakeholder engagement to delivery and post-launch evaluation, ensuring alignment with strategic goals and timelines
- Customer driven solutions - identifying customer needs on products and projects, proactively managing the solution design to deliver seamless customer experiences throughout the design and development phases
- Stakeholder management - monitor and improve relationships with key internal and external stakeholders to identify needs and expectations
- Performance - achieved project goals by developing and executing strategic plans and performance metrics
- Vendor engagement - participated in panel board meetings to procure vendors for complex digital product projects, approving statement of works and payments to vendors and managing vendor relationships
Content Manager
NSW Government Department of Planning and Environment
03.2017 - 08.2022
- Implementation of style guidelines and templates to comply with digital best practices
- Consistently met tight deadlines while managing multiple content projects
- Managed content distribution to online channels and social media platforms
- Proof-read written materials, maintaining a high standard of grammar and style consistency
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention
- Ensure content and documents are WCAG 2.2 compliant with the accessibility standards
- Use of SEO services to analyse user engagement and website traffic metrics
- Approved, reviewed and edited content flowing to websites
- Developed strategies to optimise website content for search engine visibility
Business Analyst and Project Coordinator
NSW Government Department of Planning and Environment
12.2016 - 03.2017
- Providing detailed business requirements for each business line and client
- Assisting with the writing of the business processes for online digital services
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures
- Assisting senior business analysts in meeting deliverables and coordinating business meetings
- Improved business processes by analysing current practices and recommending optimisation strategies
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement
Administration Services and Operations
Telstra Business Centre Bathurst, Miranda & North Ryde
07.2011 - 12.2016
- Assisted with day-to-day operations, working efficiently and productively with all team members
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Strengthening communication skills through regular interactions with customers and stakeholders
- Demonstrated strong organisational and time management skills while managing multiple operational projects
Education
Certification - Customer Experience, Design and Strategy
RMIT
01.2023
Bachelor of Communications - Public Relation and Marketing
Charles Sturt University
08.2015
High School Diploma -
Kelso High School
Bathurst, NSW10.2007
Certificate II & III - Information Technology
TAFE
01.2007
Skills
- Team leadership
- Project management
- Decision-making
- Salesforce
- Relationship management
- Photoshop
- Graphic design and content editing
- Drupal CMS
- Sitecore CMS
- Adobe suite CMS
- Complex problem solving
- Verbal and written communication
- Google and site improve analytics
Timeline
Manager, Digital Products
NSW Government Department of Planning, Housing, and Infrastructure
08.2022 - Current
Content Manager
NSW Government Department of Planning and Environment
03.2017 - 08.2022
Business Analyst and Project Coordinator
NSW Government Department of Planning and Environment
12.2016 - 03.2017
Administration Services and Operations
Telstra Business Centre Bathurst, Miranda & North Ryde
07.2011 - 12.2016
Certification - Customer Experience, Design and Strategy
RMIT
Bachelor of Communications - Public Relation and Marketing
Charles Sturt University
High School Diploma -
Kelso High School
Certificate II & III - Information Technology
TAFE
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