Yick Hin Anthony Lai
Hong Kong
Summary
Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with key industry partners to deliver marketing design and product launch.
Overview
5
5
years of professional experience
Work History
Senior Marketing Executive
Reserva Iberica (HK) Limited
03.2018 - 05.2023
- Designed and managed marketing campaigns on various marketing channels including OpenRice, TripAdvisor, Facebook, MailChimp to increase market penetration.
- Managed relationships with key industry partners (marketing team from different shopping malls, dining guide and take-away platforms, banks, Cathay Pacific - Asia Miles) and implemented promotional initiatives to maximize marketing program performance.
- Liaised with designers to oversee design of marketing material and promotional literature for marketing campaigns.
- Prepared and distributed press releases to media outlets ahead of seasonal events, sales, branch opening launch.
- Collaborated with KOLs and foodies in promoting our restaurants.
- Analyzed consumer usage patterns for preparation of monthly and yearly reports to adjust pricing and seasonal menu.
- Assisted in establishing 8 restaurants.
Education
Computer And Communication -
Shu-Te University
Taiwan01.2018
Skills
- Campaign Management
- Market Planning and Execution
- Promotion and Advertising
- Social Media Platforms
- POS System
- CRM System
Timeline
Senior Marketing Executive
Reserva Iberica (HK) Limited
03.2018 - 05.2023
Computer And Communication -
Shu-Te University
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