Summary
Overview
Work History
Education
Skills
Timeline
Generic

Yick Hin Anthony Lai

Hong Kong

Summary

Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with key industry partners to deliver marketing design and product launch.

Overview

5
5
years of professional experience

Work History

Senior Marketing Executive

Reserva Iberica (HK) Limited
03.2018 - 05.2023
  • Designed and managed marketing campaigns on various marketing channels including OpenRice, TripAdvisor, Facebook, MailChimp to increase market penetration.
  • Managed relationships with key industry partners (marketing team from different shopping malls, dining guide and take-away platforms, banks, Cathay Pacific - Asia Miles) and implemented promotional initiatives to maximize marketing program performance.
  • Liaised with designers to oversee design of marketing material and promotional literature for marketing campaigns.
  • Prepared and distributed press releases to media outlets ahead of seasonal events, sales, branch opening launch.
  • Collaborated with KOLs and foodies in promoting our restaurants.
  • Analyzed consumer usage patterns for preparation of monthly and yearly reports to adjust pricing and seasonal menu.
  • Assisted in establishing 8 restaurants.

Education

Computer And Communication -

Shu-Te University
Taiwan
01.2018

Skills

  • Campaign Management
  • Market Planning and Execution
  • Promotion and Advertising
  • Social Media Platforms
  • POS System
  • CRM System

Timeline

Senior Marketing Executive

Reserva Iberica (HK) Limited
03.2018 - 05.2023

Computer And Communication -

Shu-Te University

Similar Profiles

CREATE PROFILE
Yick Hin Anthony Lai