Anuj Seth
Tarneit,Victoria
Summary
Dynamic and results-driven sales professional with over a decade of experience in retail and online sales. Formulates cutting-edge online strategies to drive sales and establish strong vendor relationships. Proven track record in managing and expanding vendor accounts while maintaining a customer-centric approach and delivering top-notch service quality. Possesses strong communication, leadership, and team management skills. Adept at navigating operational challenges and consistently exceeding targets in fast-paced work environments.
Overview
17
17
years of professional experience
Work History
Key Account Manager
vidaXL
09.2022 - Current
- Managed key accounts for vidaXL sales across three countries on the Sales Channel
- Leveraged relationship management skills to strengthen partnerships and craft comprehensive sales strategies
- Conducted ongoing market and competitor analysis to uncover trends and growth opportunities
- Streamlined and enhanced content management and order process flows
- Designed and executed strategic marketing campaigns including sponsored ads and performance reports utilizing tracking tools
- Conducted cost-benefit analyses and regularly developed shared projects and key account plans to generate actionable insights for performance enhancement
- Formulated B2C partnership and sales strategies through detailed account planning, sales forecasting, negotiation, promotional activity scheduling, and KPI monitoring
- Fostered strong relationships with internal departments (logistics, planning, finance, customer service, quality) to ensure KPI and target achievement
- Managed product listings to optimize product performance
- Tracked sales metrics and compiled daily and weekly reports
- Explored and identified new marketplaces enhancing integration and functionality improvements.
E-commerce Coordinator
MyDeal.com.au Ltd
06.2021 - 09.2022
- Maintained and optimized product categories by removing and re-mapping incorrectly tagged items
- Ensured high-quality listings within categories through regular quality checks
- Mapped products to their correct categories and refined attributes for better categorization
- Optimized and updated the order of products within categories to improve user experience
- Collaborated closely with the eCommerce Manager and seller support team to identify and address major issues promptly
- Monitored monthly sales performance and strategized promotional activities to boost sales
- Analyzed data to evaluate the effectiveness of site promotions and initiatives
- Utilized metrics and collaborated with the appropriate teams to enhance key performance indicators (KPIs).
E-commerce Assistant
Notebook Depot Pvt Ltd
04.2018 - 06.2021
- Led and executed the selection and configuration of the e-commerce platform
- Managed online sales operations
- Took full responsibility for Renewd's online sales activities including devising strategies to boost sales, planning and executing campaigns, tracking store performance, and launching email marketing campaigns
- Ensured project success and sales growth through effective actions, promotions, and integrated marketing efforts
- Designed and executed campaigns based on general and company-specific themes to increase visibility and maximize conversion rates
- Monitored monthly sales performance and optimized promotional activities to drive sales growth
- Established and maintained key partnerships to prioritize Renewd's goals in e-commerce
- Analyzed data to evaluate the effectiveness of initiatives aimed at promoting the site
- Used metrics to identify areas for improvement and collaborated with relevant teams to enhance key performance indicators (KPIs).
Online Merchandising Coordinator
Privilege Australia
02.2017 - 04.2018
- Conceptualized and executed campaigns focusing on general and company-specific themes to enhance visibility and drive maximum conversion rates
- Assisted the team in creating electronic promotions, catalogs, brochures, and other marketing collateral
- Managed all e-commerce stores and implemented ongoing content management strategies
- Developed and executed promotions on social media platforms, managed inventory profiles, and optimized pricing strategies
- Coordinated product photoshoots in collaboration with the Design team, ensuring comprehensive coverage and high-quality imagery
- Handled order processing on multiple platforms including ICONIC, Amazon, eBay, ASOS, and Shopify, overseeing the fulfillment process and ensuring order accuracy
- Managed online wholesale operations, fostering relationships with external websites to expand our online market presence
- Collaborated with account managers of external websites to design and execute promotions aimed at boosting sales
- Acted as the primary contact for all external websites, ensuring effective communication and partnership management
- Selected products for listing on external platforms like Ozsale and brand-exclusive sites to maximize sales
- Managed the product lifecycle from launch to end-of-life, ensuring optimal sales performance throughout.
Category Manager
Zopper.com
01.2016 - 08.2016
Category Account Manager
Snapdeal.com
05.2014 - 12.2015
- Conducted regular sales performance reviews, identifying areas for improvement and implementing corrective actions as needed.
- Established strong working relationships with key stakeholders both internally and externally, improving collaboration and overall efficiency.
- Collaborated with marketing teams to create targeted promotional materials that resonated with customers and prospects alike.
- Provided ongoing coaching and mentoring to junior team members, fostering their professional development and enhancing team performance overall.
Sales Manager (E-commerce)
Kent Ro Systems LTD
11.2011 - 03.2014
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Business Development Manager
Hi – Tech Audio Systems
02.2010 - 11.2011
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
Area Manager
NYS Collections
11.2007 - 01.2010
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
Education
Masters in Information Technology -
Central Queensland University
Bachelors of Business Administration (Computer Aided Management) -
G.G.S.I.P University
Skills
- Marketing
- Project Management
- Budget Planning
- Communication
- Vendor Management
- Data Analysis
- SEO optimization
- Product Lifecycle Management
- Sales Strategy Development
Summaryofachievements
A dynamic sales professional with over a decade of experience in retail channels and online sales domains. Demonstrated expertise in formulating and executing cutting-edge online strategies to boost sales and manage vendor accounts. Key achievements include:
- Key Account Manager, vidaXL: Managed key accounts across three countries, conducted market analysis, and executed strategic marketing campaigns, leading to improved sales metrics and optimized product performance.
- E-commerce Coordinator, MyDeal.com.au: Enhanced product categorization and quality, collaborated with teams to address major issues, and optimize promotional activities, resulting in better user experience and sales growth.
- E-commerce Assistant, Notebook Depot (Renewd.com.au): Led online sales operations, designed successful marketing campaigns, and established key partnerships, driving significant sales growth.
- Online Merchandising Coordinator, Privilege Australia: Executed impactful marketing campaigns, managed e-commerce stores, and collaborated on product photoshoots, enhancing visibility and conversion rates.
Timeline
Key Account Manager
vidaXL
09.2022 - Current
E-commerce Coordinator
MyDeal.com.au Ltd
06.2021 - 09.2022
E-commerce Assistant
Notebook Depot Pvt Ltd
04.2018 - 06.2021
Online Merchandising Coordinator
Privilege Australia
02.2017 - 04.2018
Category Manager
Zopper.com
01.2016 - 08.2016
Category Account Manager
Snapdeal.com
05.2014 - 12.2015
Sales Manager (E-commerce)
Kent Ro Systems LTD
11.2011 - 03.2014
Business Development Manager
Hi – Tech Audio Systems
02.2010 - 11.2011
Area Manager
NYS Collections
11.2007 - 01.2010
Masters in Information Technology -
Central Queensland University
Bachelors of Business Administration (Computer Aided Management) -
G.G.S.I.P University
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