Anushka Chainani

Project Management:

• Led the planning, development, execution, and deployment of the new Global Website.
• Managing external agencies (web developers, SEO specialists, UI/UX designers) and internal stakeholders throughout project execution.
• Overseeing digital budgets to ensure successful website launch.
• Conducting regular meetings with internal stakeholders and agencies to ensure smooth workflow and timely project completion.
• Accountable for all project deliverables from start to finish.
• Proactively researching and questioning processes to ensure high-quality outcomes for the website launch.

Social Media Management:

• Developing and executing Coates Group’s social media strategy for organic and paid campaigns.
• Creating and deploying targeted content across key social channels.
• Collaborating with digital designers to develop visual assets in accordance with brand guidelines.
• Managing social content calendar, scheduling, posting, and reporting for optimal engagement and performance.
• Analysing performance to boost engagement and brand awareness.

Website Management:

• Website CMS management of WordPress (existing website) and Statamic (new website) + analytics and reporting of key website metrics to track the performance of engagement, traffic acquisition, landing pages and conversions.

Leads Management:

• Mapping and evaluating lead quality from the new Global Website.
• Implementing tracking mechanisms to measure leads' impact on business growth and development.

Project Management:

• Led external digital agencies and offshore technical teams to launch new product landing pages for Equifax's key B2C products.
• Collaborated with internal stakeholders — web developers, graphic designers, product managers, and sales teams to plan, develop, and execute landing page strategies for new products.

Social Media Management:

• Developed and executed Equifax's social media strategy for both organic and paid campaigns.
• Created and curated engaging content for B2B and B2C audiences across multiple platforms.
• Monitored social media channels for trends and insights, using data to optimise content performance.
• Collaborated with design and marketing teams to ensure visual and messaging alignment in accordance with brand guidelines.

Website Management:

• Managed Drupal CMS for website updates, including blogs, case studies, and continuous optimisation of all product pages.

Analytics and reporting:

• Reported on landing page performance metrics using Google Analytics and optimised page performance for SEO with BrightEdge’s content performance platform.

• Planned, developed, and executed marketing strategies to drive growth and revenue for Equifax’s B2B and B2C products.
• Articulated product benefits to resonate with targeted customer segments, effectively communicating value propositions of each product.
• Built go-to-market plans for new campaigns and projects.
• Collaborated with partners like Google and IAB to pitch stories, Award-Winning case studies, and organise events and webinars.
• Drove key messaging and crafted comprehensive marketing and content strategies for the business.
• Ensuring brand consistency by collaborating with designers to update templates and go-to-market collateral.
• Created detailed briefing documents for external agencies. Proofread and edited content for accuracy.
• Promoted new case studies, use cases, and lead-generating content for Sales teams.

• Coordinated a collaborative effort with marketing, product teams, web developers, and graphic designers to plan, develop, execute and successfully launch the website for Datalicious - Equifax's recently acquired data and analytics consultancy. This involved integrating cutting-edge design, robust functionality, and seamless user experience to establish a dynamic online presence reflective of the brand’s innovative services.
• Led the optimisation and maintenance efforts for the Datalicious website, ensuring peak performance and user engagement.
• Planned and executed a series of compelling internal and external events aimed at enhancing brand awareness and fostering engagement for Datalicious.
• Built and executed marketing campaigns using paid, owned, and earned media for the Datalicious brand.
• Effectively managed Google Ads and Google Analytics to analyse traffic patterns and generate high-quality leads, to drive strategic insights for the business.