Anushna Dasgupta

Client : Latitude Financial : Personal Loans, Credit Cards

• Maintain responsibility for client investment , ensuring effective deployment and cohesion with the wider CHEP proposition of "connected creativity".
• Lead team to achieve key client goals and provide leadership around optimisation and efficacy improvement as well as campaign troubleshooting.
• Oversee strategy with internal capabilities (SEM : Google Ads, SA360, GA4, Bing Ads, Digital Channels : Meta Programmatic: Youtube & Display DV360) to develop fully integrated campaigns.
• Analyse campaign performance to develop insights for use in campaign optimisation and improvement.
• Provide support, training in career development and recognition for the team and effectively foster teamwork that drives motivation and retention.
• Operate creatively and develop creative tactics and precision offerings to advance the addressable practice.
• Represent Agency and its media practice within the media environment and trade press, conferences etc.
• Stay current on industry trends, standard methodologies and discusses potential impact with team on client work.
• Demonstrate and nurture a deep understanding of the client's products, competition, industry, marketing goals and objectives.

Client : L'Oreal Luxe: - Armani beauty, Lancome, Yves Saint Laurent, IT Cosmetics, Kiehls (Australia & NZ)

• Lead biddable projects across your client remit, working collaboratively with internal and external stakeholders advising them on advertising strategies and planning effective campaigns to reach their campaign goals.
• Collaborate with vendors and partners like Google, Meta, Microsoft, TikTok and Adthena to drive client’s agenda (ROAS, Conversions, CPAs etc).
• Execute digital tests and learns, collect and analyse data, identify trends and insights in order to achieve profitable growth in Search. Peak Planning with forecasting budgets across search for major sale promotional period.
• Manage and monitor campaign performance; optimising campaigns and pacing accounts on a daily basis to ensure efficiency in campaign delivery and meet client targets ( ROAS, conversion, etc)
• Research and analyse competitor advertising links via Adthena
• Maintaining & assisting with client queries with deep dive strategy sessions for search with Growth lab, Modern Search Approach etc.
• Tools used: JIRA, Asana, Adthena, SA360, Google Ads, GA analytics, Google Merchant centre- shopping promotional and feed set up

Client : L'Oreal Luxe: - Armani beauty, Lancome, Yves Saint Laurent, IT Cosmetics, Kiehls (Australia & NZ)

• Developed and implemented digital marketing plans to incorporate SEO, social media platforms.
• Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
• Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
• Oversaw social media accounts for diverse range of clients and implemented successful strategies to drive activity.
• Revitalized client online presence to engage consumers and drive sales via EDM tracking.
• Review campaign success through digital analytics ( Google Analytics & Amazon Ads)

• Interacted with clients and sales team to understand requirements, identify current pain points and design solutions to win business.
• Coordinated with sales and support teams and service resources to align solution design with customer business requirements.
• Coached and developed pre-sales team to enhance product knowledge, develop technical acumen and build technical sales skills.
• Liaised with stakeholders to research growth areas, implement regulations and review business impact.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
• Trained on platforms such as Google Keyword Planner, Creating budgets forecasts through Google Ads

Clients: Comedy Central, Videocon, Pepsodent, CloseUp and Dabur

• Played an instrumental role as a client strategist for creation of collaterals including banner ads, leaflets, welcome kits, notice ads, branding, and identity creation.
• Researched clients’ products, services, plans, competitors, and target markets.
• Met clients for briefings and present proposals for approval. Took client communication briefs where required, helped strategy planner to write creatives and coordinated amongst studio, art and creative directors and copy writing team.
• Supervised the artworks (collaterals) with the art director and studio on Videocon brand for the new year campaign. Managed client relationship through effective communication and collaboration with the internal team for problem-solving and responding to requests in an organised manner.
• Ensured all project deadlines were met, managed and optimised. Identified ways to grow client accounts through new business opportunities and made most of existing clients.
• Maintained accurate records relating to meetings, decisions and next actions.

Clients: Tata Telecommunications, Vodafone, Nerolac Paints, Oreo and Netflix

• Handled day to day administration of accounts including TATA Tele business Services, Asian Paints and Netflix Assisted in running the ATL and BTL campaigns for TATA and Netflix.
• Supervised the operations of SBI Mutual Fund in collaboration with studio, creatives and copywriters. Assisted the National Creative Director for the campaign shoot of Asian Paints.
• Pitched the idea of Enterprise business solutions with Cloud & SaaS, IOT, successful white. paper launches with high engagement rates leading to a higher conversion rate.
• Pitched for Baggit World and Digene media & ad campaigns Handled and unpacked client briefs to identify scopes of the project and delegated tasks to respective departments and collaborated to ensure campaign success.
• Presented brand bedrock meeting for Oreo spanning hours of discussions and implementation plan with the agency and client. In-depth competitor analysis and competitor tracking.

• Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
• Made recommendations to customers to promote brand effectiveness and product benefits.
• Networked to build client base and promote products to new and existing clients.

Client : Tropicana Packaging