Aparna Prasad
Sydney,NSW
Summary
Seasoned digital marketing professional with 14+ years of experience delivering high-impact campaigns across various industries. Proven track record in optimizing customer journeys, driving engagement, and maximizing ROI. Specializing in paid media (Search & Social) and with a solid understanding of programmatic advertising, I leverage data-driven insights to achieve exceptional results. As a recent customer success manager, I bring a deep understanding of client needs and a commitment to building long-lasting relationships. Additionally, my experience in product development allows me to contribute to innovative marketing strategies.
Overview
17
17
years of professional experience
Work History
Customer Success Manager - Advertising Cloud
Adobe
10.2022 - 08.2024
- Provided customer onboarding and training in collaboration with sales, and product teams to ensure successful product adoption.
- Provided guidance on how customers can maximize the value they receive from products and services.
- Delivered presentations on product features, benefits, and value propositions at conferences or webinars.
- Provided guidance on how customers can maximize the value they receive from products and services.
- Identified areas where current products are not meeting expectations or could be improved upon, and worked with product teams on development.
SEM Manager
Expedia Group
Sydney, NSW
11.2015 - 09.2022
- Plan, build, manage & scale high budget multi-brand SEM campaigns across various networks and markets
- Analyze & report performance data with insights of account health & market changes along with recommendations
- Identify, test & adapt new marketing technologies & BETA products available in the market
- Collaborate with the global teams to develop innovative solutions & tools to enable scalable account expansion & management based on business needs as well as optimization opportunities
SEM Lead
Tesco Bank
Bengaluru, India
08.2013 - 11.2015
- Mentor & lead the search marketing team to formulate & execute strategic paid search activity of over 8 million GBP for Tesco Bank
- Collaborate with external partners to trial new tools and stay ahead of competitors in terms of loyalty & market share
- Develop a culture of innovation and personal development within the team by setting goals outside of core job
Senior Social Media Executive
HomeShop18 (Digital commerce platform)
Bengaluru, India
06.2011 - 08.2013
- Build paid & unpaid marketing strategies for brand awareness and management across Facebook, Twitter, YouTube, Pinterest & Google+
- Online brand reputation management by leading the customer care team to help address customer queries across all social media platforms
- Analyze customer behavior to provide valuable input to the sourcing/product management team
Senior AdWords Representative
Google
Hyderabad, India
05.2007 - 06.2009
- Develop, manage & optimize PPC ad campaigns for advertisers & help them improve account performance & ROI
- Proactive work in the area to reinforce and maintain relationships with existing and prospective clients to solicit new business
- Coordinated & worked with project team to build an automated model to identify poorly performing advertisers & provide support
Education
Bachelor of Science - Visual Communication
Bharathiar University
India2007
Skills
- Customer Account Management
- Campaign Launch and Lifecycle Management
- Strategic Planning & Insights
- Budget Management
- Report Analysis
- Cross-Functional Team Collaboration
- Stakeholder Management
- Client Relations & Retention
Timeline
Customer Success Manager - Advertising Cloud
Adobe
10.2022 - 08.2024
SEM Manager
Expedia Group
11.2015 - 09.2022
SEM Lead
Tesco Bank
08.2013 - 11.2015
Senior Social Media Executive
HomeShop18 (Digital commerce platform)
06.2011 - 08.2013
Senior AdWords Representative
Google
05.2007 - 06.2009
Bachelor of Science - Visual Communication
Bharathiar University
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