April Mawdesley
Mandurah ,WA
Summary
I am an experienced retail leader, skilled in driving sales, culture and operational success in a multiretail-format capacity. I have an intimate understanding of strategies required to achieve success in both premium designer and big-box retail formats. I am seeking a role in the fashion retail space to fuel my passion for one-to-one customer service, clienteling and great leadership.
Overview
14
14
years of professional experience
Work History
Manager
Seed Heritage
Mandurah
05.2024 - Current
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
STORE MANAGER
AJE CHERMSIDE & QUEENSPLAZA
02.2022 - 01.2023
- Managed VIP engagement and lifetime value through communication strategies, product arrivals and personalised recommendations and VIP events, promoting special access to new collections and one-to-one styling
- Exceeded company benchmarks in sales to budget and KPI to budget performance on a YoY basis, achieving growth in product sell through and budgetary requirement
- Achieved rostering and wage benchmarks, ensuring sales to wage percentage targets were met and effective cost management was maintained at all times
- Drove KPI's through staff incentives and team development
- Executed Visual Merchandising changeovers to an excellent standard, implementing instore promotional activities and identifying opportunities to maximise sales on a daily basis
- Showcased exceptional inventory and loss prevention management, inclusive of measure shrinkage planning and management, stock replenishment and stocktake assistance and cash and banking handling
- Drove operational excellence through ensuring all daily and weekly paperwork was completed and back office maintained in line with company standards
- Showcased exceptional understanding of the brand and brand ambassador selection, through effective recruitment and ongoing development with the team through on-going training
- Identified, planned and communicated seasonal store business planning, designed to develop the team and improve business profitability and sales performance
- Effectively managed stock levels, ensuring regular refills were conducted accurately as per sales requirements, stock levels on shop floor were maintained to company standards
- Uphold exceptional communication and planning requirements, ensuring all store team members were aware of all relevant communication and business expectations
STORE MANAGER
KOOKAI JAMES STREET
09.2020 - 11.2021
- Identified, planned and communicated seasonal store business planning, designed to develop the team and improve business profitability and sales performance
- Effectively managed stock levels, ensuring regular refills were conducted accurately as per sales requirements, stock levels on shop floor were maintained to company standards
- Uphold exceptional communication and planning requirements, ensuring all store team members were aware of all relevant communication and business expectations
- New season collection state training nights hosted by myself across all stores within the region
STORE MANAGER
TIGERLILY CHERMSIDE
03.2019 - 04.2020
STORE MANAGER
SPORTSGIRL TOOMBUL
01.2016 - 11.2018
- Drove sales and progressive results through all departments by effective utilization of all performance measure tools relevant to each department, continually identifying opportunities to drive sales and performance
- Implemented and demonstrated customer care through the Sportsgirl CARE service program standards in store at all times, ensuring self and store team were roles models in providing outstanding customer service at all times
- Ensured sales to wages percentage targets were met through wage budget management and effective rostering
- Drove KPI's through staff incentives and team development
- Executed monthly Visual Merchandising changeovers to company standards, implementing instore promotional activities and identifying opportunities to maximise sales on a daily basis
- Effectively managed stock levels, ensuring regular refills were conducted accurately as per sales requirements, stock levels on shop floor were maintained to company standards
- Implemented effective loss prevention strategies, driving exceptional store shrinkage results and meeting company benchmarks
STORE MANAGER
BRAS N THINGS TOOMBUL & CHERMSIDE
11.2010 - 09.2015
- Showcased exceptional operational excellence, ensuring all daily and weekly paperwork was completed and back office maintained in line with company standards
- Developed the team through effective recruiting, recruiting team members that reflect the attributes of the company, develop team by on-going training
- Uphold exceptional communication and planning requirements, ensuring all store team members were aware of all relevant communication and business expectations
Education
High School -
Aspley State High School
Brisbane, QLD01.2010
High School -
Halls Head High School
Perth, WA01.2008
Skills
- Sales and KPI to Budget Excellence
- One-to-One Customer Service
- Innovative Team Leadership
- Proven organizational and time management skills
- Team Engagement and Cultural Alignment Strategies
- Visual Merchandising
- Communication & Business Planning
- Team Development and Training
- Problem Resolution
- Inventory Management
- Loss prevention
- Operational Excellence
- Wage Control & Effective Rostering
Awards
- Best Shrinkage, 2016, Sportsgirl
- Most Outstanding Sales, 2017, Sportsgirl
- Best Customer Service, 2021, Kookai
- Best Conversion, 2021, Kookai
- Best ATV, 2021, Kookai
Timeline
Manager
Seed Heritage
05.2024 - Current
STORE MANAGER
AJE CHERMSIDE & QUEENSPLAZA
02.2022 - 01.2023
STORE MANAGER
KOOKAI JAMES STREET
09.2020 - 11.2021
STORE MANAGER
TIGERLILY CHERMSIDE
03.2019 - 04.2020
STORE MANAGER
SPORTSGIRL TOOMBUL
01.2016 - 11.2018
STORE MANAGER
BRAS N THINGS TOOMBUL & CHERMSIDE
11.2010 - 09.2015
High School -
Aspley State High School
High School -
Halls Head High School