Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

April Twyford

Marrickville,Australia

Summary

Passionate digital marketing specialist and executive support professional with a deep commitment to the health and wellness industry. Combining a decade of operational expertise with creative copywriting talent to help brands connect with their audiences.

My genuine passion for natural health solutions and herbal medicine drives my commitment to creating compelling content that educates and inspires.

Overview

23
23
years of professional experience

Work History

Community Manager

WorkLife Berry
Berry, NSW
09.2022 - 09.2023
  • Developed and implemented strategies to increase community engagement.
  • Created content for social media platforms to engage the community.
  • Responded to inbound customer inquiries, booked functions, welcomed clients to site
  • Designed, created and implemented 7 flow, 60 email marketing system

Executive Assistant

RamCity Pty Ltd
Sydney, NSW
01.2017 - 11.2018

• Social Media Management & Digital Communications
• Client Relationship Building & Meeting Coordination
• Business Development & Lead Generation
• Team Event Planning & Corporate Culture Building
• Executive Calendar Management & Administrative Support

Property Manager

Belle Property
01.2015 - 05.2016
  • Serviced and maintained rent roll of 300 properties
  • Managed all landlord communication, requests, payments
  • Managed all tenant communication, repairs, routine inspections
  • Moved arrears list to 3% from 25%

Freelance Make Up Artist

Dollhouse face/body
12.2013 - 01.2015
  • Demonstrated makeup application techniques to clients based on individual features and preferences.
  • Created custom looks for special events, such as weddings, formals, and photo shoots.
  • Collaborated with hairstylists, photographers, costume designers, models, and other professionals in the industry.
  • Researched current trends in beauty industry while staying informed about new technologies available.

Sales Support

Adam Guthrie Lifestyle Property
06.2011 - 12.2011
  • Helping drive sales by working with vendors and buyers to match them with their perfect property
  • Showing properties to prospective buyers
  • Attending appraisals – researching comparable sales and putting together all necessary paperwork
  • Creating marketing campaigns for newly listed properties
  • Creating weekly reports to vendors containing statistics to track the success of the campaign

Property Management Admin

BresicWhitney Estate Agents
Darlinghurst
01.2009 - 06.2011
  • All aspects of leasing – creating advertising, finding tenants, checking references, liaising with landlords, advising on suitable tenants
  • Creating and maintaining all marketing (internet, and for lease list)
  • Conducting routine inspections, organising repairs, liaising with owners/tenants
  • Organising lease renewals, negotiating rent increases w landlords/tenants, arrears
  • All areas of Property Management Administration – supporting team of 10 staff
  • Relief reception duties
  • Assisting senior sales staff with sales opens

Functions Coordinator

Sugaroom Restaurant/ Sails on Lavender Bay
04.2007 - 06.2008
  • Organising all group bookings, and managing the bookings diary for all venues
  • Working with clients to put together their event (weddings, corporate functions, birthdays, launches, wine tasting nights, business dinners, etc)
  • Creating press packs to be handed out to prospective clients and members of the media
  • Working with PR company to develop and implement a concierge rewards program
  • Managing all events, from initial quote for function, to menu selection, decoration of venue, time line for the entire event, to invoicing after the function and follow up

Venue Manager/Events Coordinator

Minx Bar & Restaurant
01.2005 - 04.2007
  • High level customer service and relationship management
  • Working with clients on event quotations and venue capabilities
  • Function and event planning, budgeting and management
  • Designing events, including styling and briefing lighting and sound technicians
  • Hiring props and equipment and specialist technicians for individual events
  • Development of promotional design and collateral, supervision of production
  • Human resources including recruitment & training
  • Opening and closing venue, set-up & reconciliation of cash registers
  • Ensuring compliance with OH&S and hygiene regulations

Head Designer/Director

Glass Palace Swimwear
02.2002 - 01.2005
  • Establishing business from start up
  • Design of an annual collection of swimwear
  • Developing budget and cash flow for each collection
  • Coordination of garment manufacture
  • Sourcing fabrics and ornamentation for garments
  • Building a network of retailers, negotiating sales and distribution
  • Developed marketing and promotional concepts for each collection
  • Supervising production of collateral including the styling of catalogue photography

Professional Assistant to Managing Director & General Manager

Cartwright Williams
03.2001 - 02.2002
  • High level relationship management
  • Diary/travel management, meeting coordination
  • Facilitation of office re-location, including logistics & communications management
  • Preparing board papers

Education

Western Herbal Medicine

Nature Care College
Sydney, NSW
12-2024

Certificate 4 - Make up and Special Effects

Australian College of Make Up and Special Effects
01.2013

Diploma - Business Administration

William Business College
01.2000

Higher School Certificate -

St John the Evangelist High School
Nowra
01.1998

Skills

  • Daily operations oversight
  • Community marketing
  • Client service and support
  • Payment processing
  • Project management
  • Content creation
  • Customer relationship management
  • Administrative support
  • Database management

Affiliations

  • Property Management Assistant of the Year 2010 - BresicWhitney Real Estate Agents
  • Interests - Botany, herbal medicine, cooking, interior design, travel
  • Community involvement - Reading assistance, Darlinghurst Public School, Feeding the homeless - Rough Edges Darlinghurst, Cooking/support for women - Lou’s Place, Kings Cross, currently - animal fostering for various animal shelters, Sydney

Timeline

Community Manager

WorkLife Berry
09.2022 - 09.2023

Executive Assistant

RamCity Pty Ltd
01.2017 - 11.2018

Property Manager

Belle Property
01.2015 - 05.2016

Freelance Make Up Artist

Dollhouse face/body
12.2013 - 01.2015

Sales Support

Adam Guthrie Lifestyle Property
06.2011 - 12.2011

Property Management Admin

BresicWhitney Estate Agents
01.2009 - 06.2011

Functions Coordinator

Sugaroom Restaurant/ Sails on Lavender Bay
04.2007 - 06.2008

Venue Manager/Events Coordinator

Minx Bar & Restaurant
01.2005 - 04.2007

Head Designer/Director

Glass Palace Swimwear
02.2002 - 01.2005

Professional Assistant to Managing Director & General Manager

Cartwright Williams
03.2001 - 02.2002

Western Herbal Medicine

Nature Care College

Certificate 4 - Make up and Special Effects

Australian College of Make Up and Special Effects

Diploma - Business Administration

William Business College

Higher School Certificate -

St John the Evangelist High School
April Twyford