Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Aprill Sky Marsden

Summary

Dynamic leader with a proven track record at Stateside Sports, adept in operations management and team development. Excelled in boosting sales and customer satisfaction through strategic planning and relationship management. Skilled in mentoring and performance improvement, achieving significant sales growth and fostering a culture of collaboration and continuous learning.

Overview

15
15
years of professional experience

Work History

State Manager

Stateside Sports
09.2023 - Current
  • Increased customer satisfaction levels by implementing targeted service improvement programs.
  • Managed a team of sales representatives, providing guidance and support for their professional growth.
  • Boosted sales through successful marketing and service optimization strategies.
  • Provided ongoing training and development opportunities for staff members, fostering a culture of continuous learning and growth.
  • Mentored junior managers as part of succession planning efforts, sharing knowledge and expertise within the organization.
  • Conducted regular performance reviews, identifying strengths and areas for improvement in staff performance.
  • Increased overall sales by implementing strategic marketing plans and optimizing regional resources.
  • Coordinated staff development plans to build empowered, confident and knowledgeable team.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.

Senior Area Manager

Stateside Sports
09.2020 - 09.2023
  • Recognized and rewarded performance to motivate continued success.
  • Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
  • Cultivated culture of open communication, collaboration and shared accountability for business success.
  • Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
  • Drove continued growth across business areas by partnering with first-line management on revised approaches to customer service, sales and operational leadership.
  • Attracted, retained and developed top talent to enhance team performance.
  • Mentored junior managers, enhancing their leadership skills for future growth opportunities.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Drove continuous process improvements by analyzing performance metrics regularly and implementing necessary changes proactively.

Store Manager

Factorie Clothing
04.2017 - 08.2020
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.

Store Manager

Sandy Bay Surf Co
12.2008 - 02.2017
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.
  • Approved regular payroll submissions for employees.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Interacted well with customers to build connections and nurture relationships.


Education

High School Diploma -

Macquarie Fields High School
Macquarie Fields, NSW

Skills

  • Operations Management
  • Strategic Planning
  • Sales Leadership
  • Relationship Management
  • Performance Improvement
  • Teamwork and Collaboration
  • Decision-Making
  • Problem Resolution
  • Scheduling and Coordinating
  • Hiring and Training
  • Team Development
  • Performance reviewing

Accomplishments

  • Resolved states recruitment issue by performance managing, recruiting, inducting and succession planning. Started in the state role with 7 store manager vacancies. Currently the state has zero vacancies with strong team engagement.
  • Collaborated with team of 7 in the development of magnificent 7 program. This was a focused project to help grow the businesses bottom seven stores KPI's vs YTD.
  • Promoted Senior store manager to a cluster manager of 4 locations. She reported directly to me.
  • Promoted two Store Managers to Multi site Managers. Both leaders over saw two locations each and reported directly to me.
  • Inducted and trained all area managers current for past and present at Stateside Sports.


Timeline

State Manager

Stateside Sports
09.2023 - Current

Senior Area Manager

Stateside Sports
09.2020 - 09.2023

Store Manager

Factorie Clothing
04.2017 - 08.2020

Store Manager

Sandy Bay Surf Co
12.2008 - 02.2017

High School Diploma -

Macquarie Fields High School

Similar Profiles

CREATE PROFILE
Aprill Sky Marsden