Ara Koujanian

Started working as Senior Sales associate at Christian Dior Flagship boutique. The biggest and busiest Dior boutique in Australia it has 5 floors and offers vast range of products from luxury Homewares, to Ladies and men ready to wear, accessories and perfumes and many leather goods and fine diamonds and jewellery.

• Successfully exceeded sale target from first week
• Did double target 200% more than target at first month
• Achieved more then 1 million Dollars in sales in less than 3 months
• Is Number one salesperson in all Australia and New Zealand in all Dior stores in region for 6 months
• Developed and maintained strong and loyal customers base, more than 70 high profile customers in less than 3 months
• Led a high-performing sales team, providing mentorship and guidance to junior sales associates
• Developed and maintained key client relationships, resulting in a 20% increase in repeat business
• Collaborated with cross-functional teams to implement effective sales strategies and promotional campaigns
• strong negotiation skills to close high-value deals with high profile customers
• Regularly analyzed sales performance metrics, prepared reports, and reported to management
• Implemented innovative sales techniques
• Very good at emotional intelligence.
• Achieved 20% of monthly sales of all boutique target alone
• Executed 2 million dollars sales in 5 months
• Prepared and managed off boutique sales events successfully

• Assist in managing daily business
• Train new recruits
• Inbound and outbound of stocks
• Sales and customer relationship
• Making sure to achieve daily and monthly target
• Doing end of day accounting and emailing it to regional managers

Achievements:

-always top of the best selling list of the month

-Managed to be the best performer in the team after just one month of joining.

- Did a record sold record number of item and value to one client in one day in a single transaction at Valentino Sydney Airport store

• Telesales business, contacting clients by calls and emails
• Telemarketing Contacting businesses and insurance companies to offer them car parts for competitive prices
• Making sure all regional warehouses have enough stock
• Check daily sales and reorder everything on low stock
• Double ordering amount of best sellers
• Contacting clients if they have any requests and need to have any special order or need anything new
• Daily sales and customer relation
• Built long-term supplier relationships with vendors to establish quality and competitive pricing.
• Collaborated with internal departments to better understand needs and determine purchasing requirements.
• Tracked inventory shipments and prepared spreadsheets detailing item information.
• Forecasted purchasing trends and improved merchandising strategies.
• Developed and improved account relationships.
• Collaborated with sales team to identify and fulfill customer needs.
• Analyzed sales and inventory data to determine purchasing needs and reorder points.

Started to work in car parts sales when there was the pandemic, because everywhere was closed and the car business was essential business

• Designing and developing collection
• Showroom sales manager
• Attending fashion shows
• Wholesale of collection in various showrooms
• Assisting customer's orders and special request with special designs
• Part time responsible to designing and selling campaign during fashion week.
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Prospected for new business opportunities via cold calling, using lead generation lists and networking.

The collection was very successful designed and developed by Ara that the brand started to sell in department stores like Harvey Nichols and Saks Fifth Avenue... Thanks to Ara's Designing skills and selling techniques and finding and reaching new clients...

• Working with senior designers to assist them to design collections
• Visiting factories to check samples
• Visiting suppliers
• Making of shoe lasts
• Designing heel with heel factory
• Devised content strategy to effectively engage target audiences.
• Coordinated with design and media teams to develop high-quality creative assets.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

• Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
• Trained and motivated employees to perform daily business functions.
• Prepared bank deposits and handled business sales, returns and transaction reports.
• Oversaw business budget planning and administration, accounting functions, purchasing, and weekly payroll to handle financial needs.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
• Conducted target market research to discover customer needs and analyze competitor trends.

Opened his own multibrand store in Beirut Lebanon selling luxury designer brands and streetwear like Off-white, Supreme, Heron Preston, Palm Angels,

Yeezy... Ara sourced products from wholesalers in Italy and around the world and he was the general manager of the store. He was there in the store

everyday selling to clients and training the floor staff. He designed the store from zero everything even the interior design.

• Contacting buyers in all over world
• Assisting designer with collection
• Part time contract during fashion weeks.

• Weekly Replenishment and allocation of stocks to various stores.
• Inter-store transfers for size and stocks consolidation
• Reordering best selling styles
• Seasonal transfer of markdown stocks from stores to outlet
• Visiting store to train sales team and get feedback
• Communication with supply chain to request specific product needs for customer requests or request additional stocks when change in trend
• Communication with various brands and factories
• Training staff about seasonal trends and colours...
• Brands that worked with like Givenchy, Kenzo, Roberto Cavalli, Versace, Emilio Pucci, N27, Dsquared, Dolce Gabbana...
• Maintained complete documentation and records of all purchasing activities.
• Built long-term supplier relationships with vendors to establish quality and competitive pricing.
• Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
• Collaborated with internal departments to better understand needs and determine purchasing requirements.
• Maintained key item stock levels and wrote or expedited purchase orders.

• Opened more than 10 stores in country
• Buyer of main and pre collections
• Sales for important clients
• Contact with important clients specially famous artist and special local clients
• Store operations
• Training staff
• Making sure stores to reach target
• Visiting different stores in different location each day.
• Managed and motivated employees to be productive and engaged in work.
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
• Cross-trained existing employees to maximize team agility and performance.
• Maximized performance by monitoring daily activities and mentoring team members.
• Communicated clearly with brands and stakeholders to keep everyone on same page and working toward established business goals.

• Researched and identified new markets and opportunities for growth.
• Developed and implemented effective sales strategies for key accounts.
• Identifiying customer needs and develop targeted sales campaigns.
• Achieved and exceeded sales targets by 15% year by year
• Developed and implemented sales strategy that resulted in 45% increase in revenue.
• Conducted market research to understand customer needs and identify potential opportunities.
• Identified opportunities for new products and improvements to existing products to increase sales.
• Oversaw development of more than 30 new products each year.
• Managed product lifecycles by monitoring product research, development and determining retirement dates.
• Conducted product inspections to meet organizational and industry standards and requirements.
• Approved final photography and marketing materials for each product.
• Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
• Conducted market research to identify new opportunities and target markets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Ara managed to secure exclusive contract with Galleries La Fayette Dubai for the brand that generated massive sales and revenue for the company and he was responsible for training and traveled all the time to educate the managers and the staff about the products and to teach them new sales techniques and to analize the sales or new possibilities to sell more.