Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Archita Shah

Summary

Experienced and driven with a proven track record of exceeding goals and increasing sales volume and company presence. Forward-focused with expertise in brand activation across trade channels. Delivered results that elevate brand visibility and customer engagement. Manages fast-paced departments with grace and efficiency. Focuses on being productive.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sales Section Manager

IFFCO
06.2021 - 09.2022
  • Launched and listed new brands across 50+ stores across modern and traditional trade.
  • Increased the sales month by month by conducting promotional and brand awareness activities. Managed to increase the sales by 20-25% every 2-3 months.
  • Secured customers across wholesale channel to develop export sales. Planning and managing activities for the customer(Accounts).
  • Maximize the product portfolio and distribution across key accounts.
  • Building and Maintaining relationships with customers in order to develop joint business plans.
  • Conducting market research to identify the competitions' pricing strategies.
  • Providing the senior management with regular updates on brand progress and relevant market insights.
  • Delivered monthly project updates to management to enhance program visibility and promote improved project performance.
  • Scheduled weekly section meetings to review emerging challenges, identify opportunities and recognize high-performing employees.
  • Identified section KPIs and created measurement mechanism to track operations efficiency.
  • Monitored inventory levels and restocking schedules to avoid production delays from unavailable materials.
  • Evaluated employee performance and provided feedback and training as needed.
  • Coordinated with other departments to align production with customer requirements.

Sales Executive

Transmed - Duracell Batteries
04.2018 - 05.2021
  • Overachieved target (AED 200,000) by 20% average on a monthly basis in the last two years.
  • Built Alternate channel of distribution to accelerate sales through unconventional customers.
  • Supported E-commerce team to activate the brand on several online portals.
  • Responsible for handling other modern trade and traditional (minimarket) channel of distribution.
  • Effectively secured and negotiated contracts with high-value clients (such as Virgin megastore, Hamleys etc) in collaboration with my sales manager.
  • Business development through proactive networking and relationship-building strengths(B2B).
  • Handled Duracell portfolio for Carrefour markets across UAE.
  • Negotiated mutually beneficial agreements and resolved issues with customers.
  • Provided logistical support, preparing discounts, offers and liquidation plans as per Customer convenience.
  • Resolved warehouse issues to improve operations and provided continuous support.
  • Drove retailer engagement and improved the retail business through communication and relationship management.
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
  • Established and maintained positive relationships with vendors to determine product availability and quality.


Sales Executive

Transmed - Proctor And Gamble
06.2016 - 04.2018
  • Handling P&G portfolio for Carrefour markets and Geant Stores.
  • Ensuring full distribution across the stores as per the store specification and
    location.
  • Working on monthly sales and promotion plans for the stores and achieving monthly hit rates.
  • Launching new brands, conducting brand activation activities across stores.
  • Conduct store checks on daily basis and market visits on monthly basis.
  • Working on category issues and executing the fundamentals.
  • Co-ordinating with merchandisers, preparing their journey plans and supporting day and night implementations.
  • Optimize store displays and appearance via strategic merchandising.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Established and maintained positive relationships with vendors to determine product availability and quality.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Developed strong rapport with customers and created positive impression of business.

Operations Assistant

Gulf Finance - Shuaa Capital
11.2014 - 01.2016
  • Conducted operations on “Flexcube”- oracle based system
  • Reviewed and updated customer files.
  • Assisted managers with preparation of reports.
  • Managed and maintained file system covering reports and support documentation.
  • Managed day-to-day department operations with effective workflow coordination.
  • Responsible for EOD tasks of the system.
  • Monitored and updated inventory levels and maintained accurate records of inventory.

Education

Master of International Business -

University of Wollongong
Dubai
01.2016

Bachelor of Management Studies - Marketing And Retail Management

SIES COLLEGE OF Commerce And Economics
Mumbai University
06.2013

Skills

    Project Management

    Team work

    People Management

    Distribution Management

    Communication

    Professional Relationship Management

    Operational Efficiency

    Microsoft office

    Service-Orientation

    Data Analysis

    Account Management Strategy

    Adaptable and Flexible

Certification

  • Certified Yoga Instructor
  • Certified Dance and Choreography Instructor

Languages

English
Native or Bilingual
Hindi
Full Professional

Timeline

Sales Section Manager

IFFCO
06.2021 - 09.2022

Sales Executive

Transmed - Duracell Batteries
04.2018 - 05.2021

Sales Executive

Transmed - Proctor And Gamble
06.2016 - 04.2018

Operations Assistant

Gulf Finance - Shuaa Capital
11.2014 - 01.2016

Master of International Business -

University of Wollongong

Bachelor of Management Studies - Marketing And Retail Management

SIES COLLEGE OF Commerce And Economics

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Archita Shah