Areesha Hashmi
Perth
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Currently implementing marketing expertise in the Food and Beverage department of the luxury hotel industry.
Overview
2
2
years of professional experience
Work History
Food and Beverage Coordinator
The Ritz Carlton
11.2024 - Current
- Designing, editing and overseeing seasonal and special event menu plans.
- Planning and executing promotions and special events in close collaboration with management.
- Addressing customer complaints and using communication and problem-solving skills to resolve issues.
- Handling guest inquiries, bookings and reservations for the restaurant and bars.
- Creating and executing F&B upselling plans.
- Resolving customer complaints involving food or beverage quality and service.
- Managing Google profiles of the hotel's restaurant and bars.
- Implemented luxury services practices.
Food Service Supervisor
Concept 8
03.2023 - Current
- Company Overview: Premium fast-food store inside the Murdoch University Student Hub
- Managing a team of 11 people
- Managing store operations on a daily
- Training team and new recruits regarding operational duties and food safety procedures
- Handling conflicts, safety and risks during operations
- Serving up to 100 customers on an average shift day
- Providing customer service training to the team
- Managing, ordering and preplanning inventory
- Attending to and communicating with suppliers
- Reporting store finances
- Premium fast-food store inside the Murdoch University Student Hub
Marketing Assistant - Internship
Bloocow Digital Marketing Agency
07.2023 - 11.2023
- Company Overview: Bloocow is a leading and yet growing digital marketing agency in Perth
- Creating and publishing marketing content
- Managing clients' social media accounts
- Analysing and reporting marketing progress and marketing strategy outcomes
- Planning and Designing marketing strategies and campaigns
- Conducting market research and creating required marketing content for clients from various fields including Transportation, Construction, Health and Wellness, Marketing Agencies, Textile and local Australian small businesses
- Executing successful Search Engine Marketing and Search Engine Optimisation action plans
- Bloocow is a leading and yet growing digital marketing agency in Perth
Education
Bachelor of Business - Marketing
Kaplan Business School
Perth, WASkills
- Digital Marketing, SEO, SEM, Meta Business Suite, Later
- ADOBE Design, Pro-Create digital, Canva
- WordPress, Campaign Manager, ActiveCampaign, Messenger Marketing
- Graphic design, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
- Content Writing, Copywriting
- Food safety compliance
- Cost control
- Food and beverage operations
- Service delivery management
- Reservations coordination
- Inventory management
- Operational problems analysis
Timeline
Food and Beverage Coordinator
The Ritz Carlton
11.2024 - Current
Marketing Assistant - Internship
Bloocow Digital Marketing Agency
07.2023 - 11.2023
Food Service Supervisor
Concept 8
03.2023 - Current
Bachelor of Business - Marketing
Kaplan Business School
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