Aria Wang

• Developed and executed comprehensive digital marketing plans, including social media strategies, to promote brands, events, and products.
• Increased brand awareness and recognition through effective social media management and creative content across all social channels.
• Transformed online engagement into tangible sales growth, highlighting the ability to connect with customers and drive business outcomes.
• Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome.
• Negotiated and worked with venues and vendors to carry out event objectives.
• Increased event attendance by strategically marketing and promoting events through various channels.
• Established strong relationships with key stakeholders in order to collaborate effectively on projects leading to successful outcomes.
• Managed budgets, ensuring cost-effective allocation of resources and maximizing returns on investment.

Key Achievements

• Spearheaded the first 4-days offline event for John Swire & Sons(China) in Sanlitun Beijing. Attracted over 20,000 participants to the event. Achieved over 500,000 views on social media and featured on CCTV News.
• Zero-Budget Marketing Success: Orchestrated pre-event campaigns with over 80 collaborating brands, leveraging multi-channel dissemination across various social platforms, achieving over 500,000 reads and attracting over 4,000 event registrations without additional budget allocation.
• Community-Driven Growth: Effectively drove post-event user conversion to community engagement, leading to substantial improvements in customer loyalty, and retention rates. Achieved over $300,000 in product sales via community channels in 2021, with a subsequent 170% growth in community size and nearly 200% increase in sales revenue in 2022.
• Awarded Timeout Beijing's Love Award and Most Popular Event in 2022.

• Managed the entire product lifecycle from ideation to launch, ensuring timely and successful product delivery.
• Effectively coordinated internal and external resources, proactively identified and addressed potential risks, ensuring project success.
• Implemented strict quality control measures and continuously refined project processes to optimize performance.
• Maintained clear and consistent communication with stakeholders, including senior management, project teams, and external partners.
• Developed and executed comprehensive marketing plans to drive brand awareness, customer acquisition, and retention.
• Collaborated effectively with internal teams, including marketing and sales, to align marketing efforts with clients' needs.
• Partnered with e-commerce platforms to strategise event themes and content, securing prime placement and resources, leading to heightened sales conversion rates.

Key Achievements:

• Successfully managed more than 20 products launch projects, ensuring projects were completed on time and met expectations
• Proactively anticipated and addressed production challenges during peak seasons and holidays under mass production, ensuring timely product delivery.
• Secured tier-A integrated marketing resources in both XIAOMI online and offline channels for the Warm-up Campaign of the company's first children's toy product. Resulted in exceptional sales performance, with over 15,000 units sold on the product's launch day.
• In 2018, during the Children's Day, orchestrated a collaborative campaign with 160 offline stores of XIAOMI Home. This initiative resulted in a remarkable 300% increase in sales during the holiday.

• Developed comprehensive project plans, outlining scopes, timelines, deliverables, and milestones.
• Managed budgets effectively, ensuring resource allocation was optimized for maximum project success.
• Identified potential risks and developed mitigation strategies to minimize disruptions to project timelines.
• Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.

Key Achievements:

• During the 4-year period, successfully assisted Texhong in establishing three textile factories in Vietnam. Managed the entire lifecycle of textile machinery equipment procurement, production, transportation, commissioning, and delivery according to the construction schedule of the factories. The total contract value delivered exceeded $40 million USD.
• Managed budget effectively by adjusting procurement cycles, payment/receipt timing according to exchange rate fluctuations. Successfully increased overall contract profitability through budget and payment management.