Summary
Overview
Work History
Education
Skills
Links
Languages
Timeline
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Arif Dany Faruqui

Northmead,NSW

Summary

Skilled in advertising, specializing in creative project management, account management, and client services. Proficient in concept development, copywriting, campaign creation, and strategic planning. Experienced in product marketing, BTL strategies, event management, and product launches, with a strong ability to understand client needs and deliver impactful results.

Overview

16
16
years of professional experience

Work History

Marketing Consultant

AceAider
03.2024 - Current
  • Created a compelling company profile that highlighted the mission, services, and unique value propositions to attract target audiences.
  • Designed tailored pitches for prospective clients, addressing their specific needs and demonstrating how our services could enhance their project success.
  • Organized and conducted meetings with prospective clients to understand their requirements, build rapport, and present solutions.
  • Oversaw the onboarding process for new clients, ensuring clear communication and alignment of expectations throughout project execution.
  • Collaborated with the project management team to craft detailed proposals outlining project scopes, timelines, and deliverables.
  • Implemented a structured follow-up process to nurture leads and reinforce commitment to client success.
  • Collected and analyzed client feedback to refine services and marketing strategies, ensuring responsiveness to their needs.

Creative & Strategy Manager

A TEAM
09.2016 - 12.2023
  • Company Overview: A TEAM is a startup focused on experiential marketing and communications, brand strategy and development, and brand experiences/events
  • Working with the Creative & Strategy Director to spearhead and represent A TEAM's creative offer in market
  • Lead the creative team for content of live events and experiences - often across several projects at once
  • Helping to debrief the brief, develop the creative idea, and lead the team to craft it and devise the overall campaign including live experience
  • Develop the design/narrative and devise how it translates into an overarching experience
  • Provide leadership to the motion creative team and devise visionary and innovative creative work that supports A TEAM's core global offer of experiential marketing and communications, brand strategy and development and brand experiences/events
  • Create world-class concepts, powerful stories and engaging event narratives that sell the idea, then present the concepts internally and to clients at all levels
  • Work closely with relevant creative, design, production and logistics teams and third-party suppliers to brief them and collaborate throughout the lifecycle of the project
  • A TEAM is a startup focused on experiential marketing and communications, brand strategy and development, and brand experiences/events

Creative Manager

BLITZ ADVERTISING
11.2014 - 09.2016
  • Strategising and presenting ways to clients to achieve consistent and incremental growth across their brands core areas
  • Setting up, analysing, and making improvements within current campaigns, both print and electronic
  • Briefing campaigns with the design and creative teams
  • Collaborating with the digital team, as well as soaking up FB groups, blogs and podcasts, to expand knowledge and share learnings with the team
  • Working with the brands to establish the marketing calendar of activities based around business goals
  • Reporting on meaningful metrics to the client, and keeping them updated on what's next

Advertising & Marketing Lead

FOURAYS ADVERTISING
01.2012 - 10.2014
  • Creating and publishing content for internal and external platforms including filming, editing and scheduling content
  • Contributing to the social and digital strategy for the clients
  • Developing briefs for external videographers and photographers and assisting the creative team to coordinate and execute film/photo shoots, campaigns, launches and media events
  • Liaise with key venue staff to coordinate events
  • Prepare and distribute monthly social media reporting

Senior Advertising Specialist

Orient Advertising
03.2009 - 12.2012
  • End-to-end campaign management including creation of campaign plans that align to marketing strategy, execution, briefing and management - across website, social media, TV & print
  • Manage marketing spend and budget
  • Leading and overseeing various activities including social media activity, video and graphic design
  • New lead development and identifying new business opportunities from existing clients

Education

MBA -

Institute of Management Sciences

BBA -

National College of Business Administration & Economics

Skills

  • Strategy Development
  • Project Management
  • Brand Development
  • Campaign Development
  • Account Management
  • TV/ Radio/ Photography Direction
  • Budgeting and Planning
  • Copywriting

Links

https://vimeo.com/user1377147/2/videos

Languages

English
Native or Bilingual
Arabic
Limited Working
Urdu
Native or Bilingual
Hindi
Full Professional

Timeline

Marketing Consultant

AceAider
03.2024 - Current

Creative & Strategy Manager

A TEAM
09.2016 - 12.2023

Creative Manager

BLITZ ADVERTISING
11.2014 - 09.2016

Advertising & Marketing Lead

FOURAYS ADVERTISING
01.2012 - 10.2014

Senior Advertising Specialist

Orient Advertising
03.2009 - 12.2012

BBA -

National College of Business Administration & Economics

MBA -

Institute of Management Sciences

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Arif Dany Faruqui