SPSS, Stata, Minitab
Arif Rahman, PhD
Melbourne,Australia
Summary
Accomplished academic professional with an extensive background in Higher Education, particularly adept in aligning course design and review processes with the Higher Education Standards Framework (HESF) 2021 and TEQSA compliance for Domain 3. Specialized in the field of Business, with a keen focus on Digital Marketing and Management. Demonstrates a profound understanding of compliance requirements within the educational sector. A longstanding member of the Learning and Teaching Committee at Dhaka University and other leading institutes, contributing significant insights into pedagogical advancements and quality assurance.
Overview
19
19
years of professional experience
1
1
Certification
1
1
Language
Work History
Sessional Lecturer/Member of Teaching Team (Tutor)
UNIVERSITY OF MELBOURNE
03.2023 - Current
- Course: Retail Management (MKTG3000); Global Marketing (MKTG20009), Market and Business Research (MKTG20004)
- Provided homework assistance using specific curriculum and materials.
- Supported students with helpful study habits and exam strategies.
- Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
- Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
- Provided one-on-one tutoring sessions, tailoring instruction to meet the specific needs of each student while promoting independent learning skills.
- Developed student confidence through positive reinforcement strategies.
- Provided constructive feedback on assignments, helping students improve their writing and problem-solving skills.
- Enhanced students'' understanding of subject matter by incorporating real-world examples into lessons.
- Promoted critical thinking skills through engaging activities and consistent reinforcement of complex concepts.
- Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
Lecturer/Sessional Lecturer / Tutor / Instance Coordinator
La Trobe UNIVERSITY
01.2013 - Current
- Collaboration with Academic Partnerships
- Extensive experience in developing, delivering, and managing programs in collaboration with domestic and international academic partnerships
- Collaborated with Hanoi University (Hanoi, Vietnam) for the International Marketing subject
- Worked closely with Hanoi University’s program coordinator while working at Latrobe University
- Coordinated and delivered the subject, including planning workloads, delegating tasks, managing deadlines, and organizing third-party providers
- Courses Taught: Marketing Principles, Consumer Behavior, Strategic Marketing, Social Marketing, Brand Management, Marketing Management, International Management, Destination Marketing Management, Fundamentals of Tourism and Hospitality, Advertising in the Digital Era, Managing Innovation in Organizations, Corporate Venturing, OB
- External Examiner for Business Ethics, Organizational Behavior, Brand Management, Advertising and Sales Promotion, International Marketing
- Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
- Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Selected and designed lesson plans and curriculum to meet academic objectives.
- Collaborated with faculty and staff to create meaningful learning experiences.
- Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
- Participated in conferences and professional development opportunities to stay up-to-date with latest trends in field.
- Mentored and advised students to explore career pathways based and amplify knowledge, skills and strengths.
Sessional Lecturer and Subject Coordinator
MELBOURNE INSTITUTE OF TECHNOLOGY (MIT)
01.2021 - Current
- Developed, coordinated, and delivered the subject (BK307: Designing the User Experience) at Melbourne Institute of Technology (MIT Campus, Melbourne)
- Advocated for continuous improvement and compliance with TEQSA standards, leading to improved course quality and relevance
- Played a pivotal role in the development and implementation of a comprehensive review process for course design, particularly in Social Media Marketing Strategy development
- Courses Taught: Designing the User Experience, Digital Content Creation and Management, Human Resource Development, Brand Strategy, Marketing Principles, OB, Management Principles, Business Statistics, Strategic Management, International Marketing, Business Communication, Consumer Behaviour, International Marketing
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Participated in workshops and in-service meetings to enhance personal growth and professional development.
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Selected and designed lesson plans and curriculum to meet academic objectives.
- Collaborated with faculty and staff to create meaningful learning experiences.
- Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.
Member of Course Review and Development Committee
MELBOURNE POLYTECHNIC INSTITUTE
03.2022 - 11.2022
- Served as an external reviewer for Marketing Principles (BHM103) and Services Marketing (BHM311) subjects at Melbourne Polytechnic Institute, Preston, Victoria
- Conducted curriculum mapping of CILOs (Course Intended Learning Outcomes), SILOs (Subject Intended Learning Outcomes), and Graduate Capabilities (GCs), engaging in discussions with Subject Coordinators for subject revisions
- Ensured alignment of courses with TEQSA accreditation standards, guaranteeing the quality and compliance of the offered programs.
Academic Leadership Roles:
Dhaka University And Other Leading Universities In Bangladesh
07.2005 - 02.2020
- Worked in a wide variety of academic (Lecturer-Assistant Professor-Associate Professor, from 2005-2020) and administrative capacities during my tenure in different tertiary education institutes located Australia and overseas, these includes: Student Adviser, BBA Program; Coordinator, MBA Program; Chairman, Examination Committee; Member, Academic Committee; Member, Curriculum Review and Development; Member, Academic Council and Board of Advanced Studies; Supervisor, PhD and MPhil students; Thesis Supervisor, master’s students; Member of Learning and Teaching Committee
- Spearheaded initiatives to enhance teaching methodologies and course content, ensuring compliance with national higher education standards
- Played a pivotal role in the development and implementation of a comprehensive review process for course design, particularly in Digital Marketing and Project Management
- Advocated for continuous improvement and compliance with TEQSA standards, leading to improved course quality and relevance.
- Facilitated the development of action plans for each participant, guiding them toward achieving their personal and professional goals.
- Evaluated participant progress through regular assessments, adjusting program content to maximize individual growth.
- Collaborated with fellow facilitators to design and deliver engaging workshops tailored to specific organizational needs.
- Actively participated in professional development opportunities, staying abreast of industry trends and best practices in leadership training.
- Strengthened relationships between academy attendees by organizing networking events and group projects that fostered collaboration.
- Developed curriculum focused on leadership principles, communication strategies, and problem-solving techniques for diverse audiences.
- Established a supportive learning environment by fostering open dialogue and providing personalized coaching to academy participants.
- Enhanced leadership skills among participants by implementing experiential learning activities and team-building exercises.
Associate Professor (Full-time)
Dhaka University and other leading Universities
11.2016 - 02.2020
- Courses Taught: Digital Marketing, Marketing Management, Pricing Theory and Practice, Brand Management, Global Marketing, International Business, Principles of Management, Organizational Behavior and Leadership, Human Resource Management, Buyer Behavior, Services Marketing, Integrated Marketing Communications, International Marketing, International Economics, Business Research Methods
- Integrated real-world examples into lessons, making course content more relevant and engaging for students.
- Mentored students and advised on career paths, degree requirements and post-graduate education options.
- Served on academic committees, contributing insights and expertise to enhance institutional policies and practices.
- Organized extracurricular activities that enriched students'' educational experience while also promoting community involvement.
- Developed students'' critical thinking skills through interactive classroom activities and discussions.
- Enhanced student comprehension by implementing innovative teaching methods and strategies.
- Made contributions in curricular development and innovation in teaching strategies.
- Collaborated with colleagues to share best practices, refine instructional strategies, and improve overall teaching quality.
- Participated in ongoing professional development opportunities to stay current with the latest research and trends in education.
- Promoted a positive learning environment by fostering strong relationships with students, parents, and staff members.
Associate Professor (Part-time)
North South University, Bangladesh
02.2018 - 12.2019
- Member of Learning and Teaching Committee
- Championed ongoing enhancements and adherence to higher education standards (UGC), resulting in elevated course quality and increased relevance.
- Contributed to the development of a comprehensive curriculum, ensuring alignment with state standards and academic goals.
- Developed students'' critical thinking skills through interactive classroom activities and discussions.
- Enhanced student comprehension by implementing innovative teaching methods and strategies.
- Updated curricula and lesson plans for primary instructors, researching developments in relevant fields and updating materials to reflect most recent data and statistics.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Utilized various assessment tools to regularly evaluate student progress and adjust instruction accordingly for optimal results.
- Graded assignments and examinations, recording grades in grade book and reporting to primary course instructor on average performance and students requiring special attention.
Associate Professor (Part-time)
BRAC University, Bangladesh
03.2018 - 12.2019
- Courses Taught: Digital Marketing, Marketing Management, Pricing Theory and Practice, Brand Management, Global Marketing, International Business, Principles of Management, Organizational Behavior and Leadership, Human Resource Management, Buyer Behavior, Services Marketing, Integrated Marketing Communications, International Marketing, International Economics, Business Research Methods
Associate Professor (Part-time)
Eastern University, Bangladesh
07.2018 - 12.2019
- Courses Taught: Digital Marketing, Marketing Management, Pricing Theory and Practice, Brand Management, Global Marketing, International Business, Principles of Management, Organizational Behavior and Leadership, Human Resource Management, Buyer Behavior, Services Marketing, Integrated Marketing Communications, International Marketing, International Economics, Business Research Methods
Sessional Lecturer
CENTRAL QUEENSLAND UNIVERSITY (CQU)
03.2017 - 06.2017
- Course: Global Business Environment
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
Industry Experience: Tourism Board Consultancy
Dhaka University
- Engaged as a Subject Matter Expert (SME) in Marketing and Tourism sectors when working as an Associate Professor at Dhaka University
- Led a consultancy project for an overseas Tourism Board (in the years 2018-2019), contributing to the development of a strategic five-year plan for the country's tourism sector
- Designed and implemented a tourism collaboration framework, facilitating partnerships among regional stakeholders, local businesses, and government organizations
- Played a pivotal role in shaping the destination marketing strategy, emphasizing a cooperative and transparent approach between the government and tourism partners
- Advised on strategies demonstrating the government's commitment to industry interests, ensuring cooperation and transparency for the mutual benefit of all stakeholders.
- Established strong relationships with local vendors for exclusive deals, enhancing the overall travel experience for clients.
- Identified emerging tourism trends and adapted offerings accordingly, ensuring continuous business growth.
Education
Certificate in Course and Assessment Review -
Higher Education Leadership Institute (HELI)
01.2020
Certificate in Digital Marketing -
Columbia Business School
01.2020
PhD -
La Trobe University
01.2016
MBA (International Business) -
Ajou University
01.2008
MBA in Marketing -
University of Dhaka
01.2000
Bachelor of Business Administration (Hons) -
University of Dhaka
01.1999
Skills
- In-depth knowledge of HESF 2021 and TEQSA compliance requirements for Domain 3
- Expertise in course design and review within the Business domain, focusing on Digital Marketing and Project Management
- Proficient in developing and implementing compliance strategies to enhance educational quality and integrity
- Strong leadership and collaboration skills within academic committees and across departments
- Artificial Intelligence (AI)
- Artificial Intelligence for Business
- Search Engine Technology Artificial Intelligence for Business
- Machine Learning: Foundations
- Generative AI Tools
- Digital Transformation
- Organizational Development
- E-Learning
- Learning Management Systems
Professional Development
- Certificate on ‘Tutoring in Business and Economics’ from WCLA, University of Melbourne, Australia (2023)
- Certificate on “Teaching Ready: Principles and Practices for Effective University Teaching” organized by La Trobe Graduate Research School, La Trobe University, Victoria, Australia (2016).
- Two-day Workshop on “Structured Equation Model (SEM)” organized by La Trobe Business School (LBS), La Trobe University, Victoria, Australia (2013).
- Certificate on “Teaching & Learning Techniques” organized by Faculty of Social Science, University of Dhaka (2011).
- Attended the Session by: Professor Philip Kotler on “Inspiring the Future minds” held in Dhaka, Bangladesh (2011).
- Four weeks training on “Econometric Methods” organized by Graduate School of International Studies (GSIS), Ajou University, Republic of Korea (2008).
Publications
- Social Business: A New Chapter of Hybrid Business Toward Sustainable Development, Rahman, A., Sultana N., The Palgrave Handbook of Corporate Social Responsibility, Palgrave Macmillan, 2020, https://doi.org/10.1007/978-3-030-22438-7_47-1
- CSR versus social Business for sustainable development, Rahman, A., Sultana N., Rahman, Mizanur, Governance and Sustainability, Springer, 2020
- Social Business for Sustainable Development: A Developing Country Perspective, Sultana, N., Rahman, A., The Components of Sustainable Development, Springer, 2019
- What Drives Entrepreneurs' Life Satisfaction A Configurational Analysis, Azad, M.A., Akhter, T., Alam, J., Rahman, A., Islam, J., International Journal of Work Organisation and Emotion, 2024
- Impact of Intermediary and Seller Trust on Consumer Repurchase and E-WOM Intentions: Demographics Moderating Trust Transference, Rahman, A., Ahmed, T., Daiyan, A. I., Al Mamun, M. A., Journal of Electronic Commerce in Organizations (JECO), 20, 1, 1-19, 2022
- Tourist’s temporal booking decisions: A study of the effect of contextual framing, Rahman, A., Crouch, Geoffrey I., Laing, H. Jennifer, Tourism Management, 65, 2, 55-68, 2018
- Temporal Tourism Booking Decisions and the Effect of Message and Goal Framing, Rahman, A., Crouch, Geoffrey I., Levin, Irwin P., Tourism Analysis: An interdisciplinary Journal, 23, 61-76, 2018
- Online Destination Image Development: The Role of Authenticity, Source Credibility, and Involvement, Rahman, A., Ahmed, T., Sharmin, N., Akhter, M., Journal of Tourism Quarterly, 3, 1, 1-20, 2020, http://htmjournals.com/jtq/index.php/jtq/article/view/22
- Enhancing Sustainability through Social Business Enterprises – A Sponsorship Approach for Regional Development, D'Souza, C., Ahmed, T., Rahman, A., Khashru, M. A., Kappelides, P., Journal of Regional Studies, Accepted
- Unpacking Connected Identity, Diaspora and Music Consumption: An Interpretive Approach, Ahmed, T., Mort, G., Rahman, A., Journal of Marketing Management, Under Review
- Artificial Intelligence and Hyper Personalization in Marketing, Mirjalili, S., Ahmed, T., Rahman, A., Artificial Intelligence Review, Under Review
- An Analysis of the Customer Oriented Service Employees’ (COSE) Influences on Customers’ Repurchase Intention, Rahman, Arifur., Alam, Razib, Toma, B.Shama, D.U. Journal of Marketing, 20, 2, 36-48, 2020
- Why do people opt for voluntourism in Bangladesh? An exploratory study, Ali, J. N., Rahman, A., Journal of Tourism Quarterly, 1, 1, 53-65, 2019
- Evaluation of Attributes for Purchasing Intention of Smartphone: A Methodological Study on Generation Z, Rahman, Shahidur K., Hossain, Anwar, M., Rahman, Arifur, D.U. Journal of Marketing, Accepted
- An Analysis of the Potential Applications of Big Data Analytics (BDA) in Supply Chain Management: Emerging Market perspective, Rahman, Arifur, Fahim, A.Yeasir, Developing Country Studies, 8, 5, 80-90, 2018
- An analysis of the challenges to internal marketing of the hotel industry in Bangladesh, Rahman, Arifur, Hossain, Anwar,M., Asian Business Review, 6, 1&2, 9-27, 2018
- Factors considered in business buying across different levels of distribution channels: A study on Cement Industry of Bangladesh, Ishtiaque, A.N.Abu. Tanha, Moutoshi, Rahman, Arifur, D.U. Journal of Marketing, 15, 2, 81-94, 2015
- Factors Affecting Internet Adoption in the Garments Industry in Bangladesh: A Structural Equation Modeling (SEM) Approach, Riyadh, Al-nahian. Rahman, Arifur. and Tanha, Moutoshi, D.U. Journal of Marketing, 15, 1, 1-23, 2014
Certification
Introduction to Artificial Intelligence
Issued Jun 2024
Artificial Intelligence Foundations: Machine Learning
Issued Jun 2024
AI in Business Essential Training
Issued Jun 2024
Artificial Intelligence and Business Strategy: Case Studies
Issued Jun 2024
Artificial Intelligence Intelligence for Business leader
Issued Jun 2024
What is Generative AI?
Issued Jun 2024
Generative AI: The Evolution of Thoughtful Online Search
Issued Jun 2024
Elearning essentials: Instructional design
Issued Jun 2024
Learning to Teach Online
Issued Jun 2024
Foundations of learning Management Systems (LMS)
Issued Jun 2024
References
- Emeritus Professor Geoffrey Crouch, PhD, Professor, Tourism Policy and Marketing Business School, La Trobe University, +61409024274, Geoffrey.Crouch@latrobe.edu.au
- Md Aftabuzzaman, PhD, Lecturer, Engineering Technology (Civil), Melbourne Polytechnic, +61423428310, people@melbournepolytechnic.edu.au
- Peter Matheis, PhD, Lecturer, Marketing, The University of Melbourne, +61410257858, peter.matheis@unimelb.edu.au
Accomplishments
Developed and Implemented Innovative Curriculum
Successfully designed and implemented a new curriculum for the User Experience Design and Digital Marketing courses, incorporating the latest industry trends and technologies such as machine learning, big data analytics, and cloud computing.
Achieved a 20% increase in student enrollment and a 15% improvement in course completion rates, as measured by end-of-semester evaluations and student feedback.
Enhanced student engagement and learning outcomes by integrating interactive online platforms, real-world case studies, and collaborative projects.
Secured a grant of BDT10,000 to support the development of hands-on laboratory sessions, providing students with practical experience using cutting-edge tools and software.
Recognized by the university with the "Excellence in Teaching Award" in 2019 for outstanding contributions to student learning and curriculum development.
Supervised and guided graduate student to secure best paper award in a conference
Software
Affiliations
- General Member: SSRNet● TTRA ● CAUTHE ● AHTMM ● APTA ● La Trobe Alumni Assoc. ● KOICA Alumni Assoc. ● AJOU Alumni Assoc. ● Dhaka University Marketing Alumni Association.
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
HybridImportant To Me
Career advancementWork-life balancePersonal development programsCompany CultureFlexible work hoursTimeline
Sessional Lecturer/Member of Teaching Team (Tutor)
UNIVERSITY OF MELBOURNE
03.2023 - Current
Member of Course Review and Development Committee
MELBOURNE POLYTECHNIC INSTITUTE
03.2022 - 11.2022
Sessional Lecturer and Subject Coordinator
MELBOURNE INSTITUTE OF TECHNOLOGY (MIT)
01.2021 - Current
Associate Professor (Part-time)
Eastern University, Bangladesh
07.2018 - 12.2019
Associate Professor (Part-time)
BRAC University, Bangladesh
03.2018 - 12.2019
Associate Professor (Part-time)
North South University, Bangladesh
02.2018 - 12.2019
Sessional Lecturer
CENTRAL QUEENSLAND UNIVERSITY (CQU)
03.2017 - 06.2017
Associate Professor (Full-time)
Dhaka University and other leading Universities
11.2016 - 02.2020
Lecturer/Sessional Lecturer / Tutor / Instance Coordinator
La Trobe UNIVERSITY
01.2013 - Current
Academic Leadership Roles:
Dhaka University And Other Leading Universities In Bangladesh
07.2005 - 02.2020
Industry Experience: Tourism Board Consultancy
Dhaka University
Certificate in Course and Assessment Review -
Higher Education Leadership Institute (HELI)
Certificate in Digital Marketing -
Columbia Business School
PhD -
La Trobe University
MBA (International Business) -
Ajou University
MBA in Marketing -
University of Dhaka
Bachelor of Business Administration (Hons) -
University of Dhaka
Introduction to Artificial Intelligence
Issued Jun 2024
Artificial Intelligence Foundations: Machine Learning
Issued Jun 2024
AI in Business Essential Training
Issued Jun 2024
Artificial Intelligence and Business Strategy: Case Studies
Issued Jun 2024
Artificial Intelligence Intelligence for Business leader
Issued Jun 2024
What is Generative AI?
Issued Jun 2024
Generative AI: The Evolution of Thoughtful Online Search
Issued Jun 2024
Elearning essentials: Instructional design
Issued Jun 2024
Learning to Teach Online
Issued Jun 2024
Foundations of learning Management Systems (LMS)
Issued Jun 2024
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