Arlea Melbin

• Directed content creation for Rumble boxing's Instagram, TikTok and Facebook platforms.
• Crafted engaging advertising content using digital stack, including Canva and CapCut, to capture new leads.
• Analyzed engagement through rumble analytics to determine optimal promotion times across platforms.
• Researched gym trends through analysis of engaging, motivational, and promotional content.
• Collaborated with sales and marketing teams to develop effective promotional materials for special events and seasonal offers.
• Coordinated with sales and marketing teams to align harvest schedules with market demands, optimizing profit margins.
• Increased division revenue by implementing strategic sales and marketing initiatives.
• Supported sales and marketing efforts by providing detailed product information and insights into key customer segments.

Directed social media strategies for bar operations at Amelie using Instagram and TikTok.

Crafted engaging video and photo content for increased brand awareness.

Led and supervised venue staff to ensure smooth operations.

Executed diverse tasks with skill and versatility across beverage service and customer interactions.

• Floor management and overseeing staff during peak periods.
• Full-time management of Pizzaca's social media over Instagram, Facebook, and TikTok. Overseeing and updating the website for Pizzaca's newest branch, 'Pizzaca Pizzeria and Bar.'
• Staying on par with hospitality trends and providing a persona for the staff behind Pizzaca.
• Customer service involves dealing with customer concerns with ease and providing the best experience for those dining at the venue.
• Having the ability to host the restaurant and multitask during high-pressure situations with ease.
• Ensuring that each and every customer has a positive experience while dining, and ensuring that food and drink operations run smoothly.
• prepare and serve drinks effectively during high-pressure situations.
• Responsibly serving alcohol, ensuring that each and every customer is cared for and served in alignment with the law.
• in-depth understanding of how to effectively run a venue.
• Assuring that staff are maintaining their assigned sections, customers are satisfied, and food and drinks are served with care.

• Barista experience, preparation of coffees.
• Customer service, taking orders through the POS system.
• Food handling, and serving of food.
• Money handling, counting tills.
• Time management, ensuring the venue is kept in an orderly manner.
• Social media management.
• I understand the importance of creating engaging content through stories, posts, and reels, and I am further knowledgeable about the effects of great content.
• I am creative, and I consistently keep up with the latest trends.

• Setting up facilities within canteen (including sanitising of equipment and preparation of food)
• Completion of IM ALERT food safety training
• Handling money (cash register and eftpos machine)
• Use of coffee machine (barista experience)