Cleo Cox-Lawson
Narangba,QLD
Summary
Dedicated Customer Service professional with knowledge of service delivery and proven multitasking abilities. Committed to maintaining professional relationships to increase profitability and drive business results.
Overview
16
16
years of professional experience
Work History
Small Business Owner
CLEO COX MAKEUP ARTIST
2021.01 - Current
- Consulted with customers to assess needs and propose optimal solutions.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Trained new employees on proper protocols and customer service standards.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Promoted business via social media to generate leads and maximize brand identity.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Devised processes to boost long-term business success and increase profit levels.
- Interacted well with customers to build connections and nurture relationships.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Colour Specialist
MECCA BRANDS
2021.06 - 2022.06
- Effectively represented the Company values and maintained a high standard of behaviour at all times.
- Delivered exceptional customer service, built and maintained strong customer relationships, and grew the colour category through exceptional colour focused customer service and colour category/ brand application expertise.
- Demonstrated strong product knowledge.
- Booked customers for promotions, events and services and assisted in successful delivery.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Developed loyal following of clients by providing high-quality services.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Increased revenue through effective customer service and inventory management.
Regional Training Manager
MECCA BRANDS
2017.10 - 2021.06
- Delivered exceptional customer service, built and maintained strong customer relationships, and fostered the development of other team members by supporting the delivery of world class training seminars.
- Delivered consistent and exceptional customer service.
- Shared category/ brand expertise and technical skills/knowledge with colleagues to improve skillset.
- Significantly contributed to the performance of specialist category/brand promotions, events and services.
- Ensured all relevant promotions, events and services in region ran smoothly and met delivery expectations.
- Communicated all learning and performance objectives, schedules, and training assessments to upper management.
- Conducted training courses and prepared videos for long-term use.
- Implemented new learning strategies depending upon employees' skill levels.
- Organized and edited training manuals, multimedia visual aids, and other educational materials.
- Managed all exempt employee coaching, training, and performance improvement actions.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Developed departmental systems and procedures to better align workflow processes.
- Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing to enterprise targets.
- Created in-depth training manual for all employees.
- Trained staff during demonstrations, meetings, conferences, and workshops.
- Managed new employee orientation training process for more than 300 employees each year.
- Analyzed effectiveness of training programs at all levels and recommended updates.
- Trained new hires to perform cross-training exercises with experienced workers.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Researched and obtained relevant course materials to achieve training objectives.
- Coordinated technical training and personal development classes for staff members.
- Directed field training to enhance participants' skills.
- Selected and assigned instructors to conduct specific training programs.
- Tested all training software and hardware prior to commencing training programs.
- Reviewed and edited all training materials for accuracy and company policy compliance.
Lead Makeup Artist
Melbourne Fashion Week
2018.09 - 2019.01
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Applied various layers of makeup to performers and customers to obtain necessary effect and look.
- Used cosmetic techniques and processes to beautify face and body in mobile settings.
- Conferred with producers, customers and performers to determine desired appearance.
- Taught master classes to inspire potential makeup artists or help people expand knowledge and skills.
Colour Specialist
MECCA BRANDS
2015.06 - 2017.10
- Effectively represented the Company values and maintained a high standard of behaviour at all times.
- Delivered exceptional customer service, built and maintained strong customer relationships, and grew the colour category through exceptional colour focused customer service and colour category/ brand application expertise.
- Demonstrated strong product knowledge.
- Booked customers for promotions, events and services and assisted in successful delivery.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Developed loyal following of clients by providing high-quality services.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Increased revenue through effective customer service and inventory management.
Makeup Artist & Store Manager
NAPOLEON PERDIS
2012.07 - 2015.03
- During my employment with Napoleon Perdis I have progressed from a casual position, through to a fulltime Management and Makeup Mentor position.
Assistant Makeup Artist
Mercedes Benz Fashion Festival
2013.09 - 2014.01
Assistant Makeup Artist
Ekka Fashion Parade
2013.08 - 2014.01
FREELANCE
2008.09 - 2012.06
- MAKEUP ARTIST AND HAIRSTYLIST ‐ Formal Makeup and Weddings
Senior Beauty Therapist
WAX ME NOW
2011.11 - 2012.02
ASSISTANT MAKEUP ARTIST
2011.08
- Film and television makeup and hairstyling (Music clip: Evil Eddie’s “De‐sex Your Ex”)
Hair Stylist
SIGNATURE PHOTOGRAPHICS
2011.08 - 2011.11
- Travelling Makeup Artists and, for photography
Spa Coordinator and Beauty Therapist
BELLE AFFAIR DAY SPA
2008.12 - 2011.07
Head Makeup Artist
2011.05
- Film and television Makeup and Hairstyling Phone Home (Short Film
Assistant Makeup Artist
Theatrical Makeup
2011.03
Head Makeup Artist
Cheung Boy
2011.03
- Film and television Makeup, Hairstyling and Wardrobe
Head Makeup Artist
RENT
2011.01
- Theatrical Makeup and SPFX
- The Glorious Nosebleed (Short Film
Office Assistant
LAWSON LAWYERS
2008.01 - 2011.07
Waitress
SANTOS ITALIAN PIZZERIA
2008.03 - 2008.08
Retail Assistant
CITY BEACH
2007.11 - 2008.01
Education
Bachelor of Business - Major in Marketing
Swinburne University of Technology
Online2025
Certificate of Makeup Artistry - Makeup Artistry
Napoleon Perdis Academy
2013
Diploma - Makeup Artistry
The Academy of Makeup
2011
Certificate 3 in Nail Technology - Beauty Services
The Australian College of Natural Beauty
2010
Diploma - Beauty Therapy
The Australian College of Natural Beauty
2009
St. Paul’s Anglican School
2008
Skills
- Strategic Planning
- Policy Implementation
- Marketing
- Business Administration
- Sales Techniques
- Key Performance Indicators
- Team Leadership
- Brand Management
- Time Management
- Complex Problem-Solving
- Customer Relationship Management (CRM)
- Project Management
Timeline
Colour Specialist
MECCA BRANDS
2021.06 - 2022.06
Small Business Owner
CLEO COX MAKEUP ARTIST
2021.01 - Current
Lead Makeup Artist
Melbourne Fashion Week
2018.09 - 2019.01
Regional Training Manager
MECCA BRANDS
2017.10 - 2021.06
Colour Specialist
MECCA BRANDS
2015.06 - 2017.10
Assistant Makeup Artist
Mercedes Benz Fashion Festival
2013.09 - 2014.01
Assistant Makeup Artist
Ekka Fashion Parade
2013.08 - 2014.01
Makeup Artist & Store Manager
NAPOLEON PERDIS
2012.07 - 2015.03
Senior Beauty Therapist
WAX ME NOW
2011.11 - 2012.02
ASSISTANT MAKEUP ARTIST
2011.08
Hair Stylist
SIGNATURE PHOTOGRAPHICS
2011.08 - 2011.11
Head Makeup Artist
2011.05
Assistant Makeup Artist
Theatrical Makeup
2011.03
Head Makeup Artist
Cheung Boy
2011.03
Head Makeup Artist
RENT
2011.01
Spa Coordinator and Beauty Therapist
BELLE AFFAIR DAY SPA
2008.12 - 2011.07
FREELANCE
2008.09 - 2012.06
Waitress
SANTOS ITALIAN PIZZERIA
2008.03 - 2008.08
Office Assistant
LAWSON LAWYERS
2008.01 - 2011.07
Retail Assistant
CITY BEACH
2007.11 - 2008.01
Bachelor of Business - Major in Marketing
Swinburne University of Technology
Certificate of Makeup Artistry - Makeup Artistry
Napoleon Perdis Academy
Diploma - Makeup Artistry
The Academy of Makeup
Certificate 3 in Nail Technology - Beauty Services
The Australian College of Natural Beauty
Diploma - Beauty Therapy
The Australian College of Natural Beauty
St. Paul’s Anglican School
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