Shreya Surana
Strategic Account Manager
Melbourne
Summary
Resourceful and Result-oriented Account Manager with 4+ years of experience in SaaS sales, leveraging technology to enhance end-to-end sales processes. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic person with robust background in customer relationship management.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
Inside Sales Representative
MYOB
01.2024 - Current
- Expanded market reach by researching potential clients and initiating contact via phone or email to generate interest in company's ERP offering.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills for ERP Solution of MYOB to direct customers.
- Boosted lead conversion rates by conducting thorough needs assessments, identifying opportunities for upselling and crossselling to construction, manufacturing, Wholesale, NFP & Retail Industry
- Streamlined sales process efficiency by maintaining accurate records of client interactions in CRM systems(Salesforce & hubspot), ensuring seamless followup.
- Collaborated with marketing team to develop targeted promotional campaigns that drove increased engagement from prospective customers.
Account Manager
Cisco
12.2023 - Current
- Drove sales of Company Products and services across B2B customers, while creating revenue of 5 mil USD yearly across Enterprise & mid market Accounts.
- Developed thorough understanding of products and service offerings of Cisco, trained in programmatic selling through CRM Tools (salesforce), SFDC, Centro and Outreach.
- Oversaw acquisition and retention accounts to cross-sell and upsell security, enterprise networking and collaboration portfolio of Cisco.
- Successfully collaborated with cross-functional teams, including pre-sales engineers, delivery teams, support teams, and distributors. This seamless collaboration resulted in a 30% increase in successful contract closures
- Track record of successfully achieving OTE and KPI's resulting in revenue growth & new client acquisitions.
Sales Development Manager
Cisco
02.2022 - 12.2022
- Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
- Conducted market research to discover new leads, opportunities through LinkedIn Navigator, company website and market discovery
- Qualified leads by scheduling introductory discovery meetings and calls.
- Engaged in product training, demonstrations, B2B Customer awareness through webinars, branding, and acquisition initiatives through outreach to attain revenues.
Partner Account Manager
HP (Hewlett Packard)
05.2019 - 01.2022
- Managed 15 authorized channel partners of HP, overseeing quarterly joint business planning, credit assessment, Inventory alignment, Funnel management and day-2-day business issues. Owning the overall plan to drive growth in both companies and achieving a 25% YoY growth in partner business and maintained a regular billing and business of $50,000 to $1.5 million USD quarterly.
- Managed over 300 small & mid-sized accounts, achieving an annual business generation of $3-5 million USD. Effective account mapping with partner's sales team to ensure better territory planning
- Successfully managed a new digital tool, contributing to a $50,000 USD monthly revenue and a 20% increase in lead generation.
- Orchestrated and influenced a virtual team, managing the virtual business model of HP. This led to a 30% improvement in partner mapping efficiency and lead based business outcome.
Education
MBA - Finance and Marketing
Xavier Institute of Management
04.2017 - 05.2019
Bachelor of Engineering(Hons - Electrical Engineering in Engineering
Bhilai Institute of Technology
Durg, Chhattisgarh 05.2012 - 05.2016
Skills
Territory & Channel/Partner Management
Accomplishments
- Recognition in HP for "Making it happen" award for adding new logos in SMB business
- Campus Finalist in HSBC IB League for Investment banking
- Core member for finance Committee of XIMB
Timeline
Inside Sales Representative
MYOB
01.2024 - Current
Account Manager
Cisco
12.2023 - Current
Sales Development Manager
Cisco
02.2022 - 12.2022
Partner Account Manager
HP (Hewlett Packard)
05.2019 - 01.2022
MBA - Finance and Marketing
Xavier Institute of Management
04.2017 - 05.2019
Bachelor of Engineering(Hons - Electrical Engineering in Engineering
Bhilai Institute of Technology
05.2012 - 05.2016
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