Cycling, Boxing, Sports
Arpita Roy
Digital Media & Ad sales Professional
Sydney,New South Wales
Summary
Media sales professional driving ad revenue growth for major brands and media agencies in India. Self motivated, entrepreneurial mindset, innovative, go-getter with proven track record in digital ad sales, and cross-functional collaboration at top companies like Snapchat,Warner Music Group, Spotify, OLX, and Times of India. A permanent resident of Australia, offering a data-driven, strategic approach to build revenue and client partnerships in the Australian market.
Overview
7
7
years of professional experience
2018
2018
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Founder & CEO
Outreachify Solutions
04.2024 - Current
- Built a boutique ad and content marketing agency, leading ad sales, digital marketing, and media solutions across industries
- Established partnerships with agencies, media platforms, and SaaS providers like Zoho and Thinkowl
- Managed end-to-end creative campaigns, boosting client engagement by 25%
- Acquired 4 new clients within the first quarter, ensuring steady revenue growth
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Associate Partner Director
Warner Music Group | Aleph-Httpool India
07.2023 - 04.2024
- Spearheaded digital ad sales growth, working with brands like Coca-Cola, Pepsi, and Adidas, Puma, enhancing WMX’s content platform
- Developed multi-channel campaigns, resulting in a 25% increase in media spend from key brands
- Drove sales up by 50% through introducing international music collaborations
- Selling 'Spotify' inventory to the Indian mid-market clients like Dream11, My11circle, Jungleegames (Cricket Fantasy gaming apps)
Associate Partner Director
Snapchat | Aleph-Httpool India
07.2022 - 06.2023
- Developed high-performing ad sales strategies for Snapchat India, securing partnerships with brands like Samsung, Coca-Cola, Perfetti, Mars, Airtel, Google, Luthansa, Adidas
- Delivered 20% YoY revenue growth; exceeded targets by 30% in 2022 with 10+ new clients
- Enhanced user engagement through tailored ad solutions, such as Branded Lenses
Regional Business Manager
OLX India | Naspers
09.2017 - 05.2022
- Led digital ad sales for Telco and Consumer Durable sectors, establishing OLX as a top digital advertising player
- Achieved a 120% increase in ad sales revenue through key partnerships
- Enhanced engagement by 40% with innovative video and display ad solutions
Education
Advertising Management & Public Relations -
MICA
Diploma in Digital marketing - undefined
IMI
Masters in Zoology - undefined
University of Burdwan
Burdwan, West BengalBachelors in Zoology - undefined
Banaras Hindu University
Skills
Sports advertising
Partnership management
Sponsorship sales
Media & advertising sales
Revenue Growth
Key account management
Brand partnerships
Business development
Client servicing
Campaign execution
Cross platform advertising (Radio, Digital, Audio, OOH, TV)
Negotiation & sales strategy
Stakeholder management
Sales forecasting & reporting
Presentation & Communication skills
Customer relationship management (CRM)
CRM software ( Salesforce, Zoho, Hubspot)
Data analytics & insights
Audio & radio advertising
Programmatic & Digital advertising
Digital Ad Sales & Partnerships
Analytical & Creative Problem-Solving
Ad-Tech Proficiency
Client & Revenue Management
Tools: Advanced in MS Excel and PowerPoint; experience in SaaS and ad tech platforms
Residency
Permanent Resident
Value Addition
As a PR holder, I bring extensive experience in digital media for emerging markets and a commitment to data-driven, client-focused strategies. My expertise in diverse market adaptation can help Australian brands strengthen partnerships, expand reach, and drive revenue.
Technical And Core Skills
- Digital Ad Sales & Partnerships: Skilled in building partnerships across agencies, ATD, DSP, Ad-Tech, and advertiser networks.
- Analytical & Creative Problem-Solving: Strong analytical mindset with a focus on deriving business insights from data.
- Ad-Tech Proficiency: Experience with ad exchanges, DSPs, SSPs, and 1st/3rd-party targeting.
- Client & Revenue Management: Expertise in account ownership, revenue growth, and client ROI delivery.
- Tools: Advanced in MS Excel and PowerPoint; experience in SaaS and ad tech platforms.
- Data Analysis : Ms Advanced Excel, Power BI & SQL
Tools And Platforms
- CRM software (Salesforce, Zoho, Hubspot)
- Data analytics & insights
- Audio & radio advertising
- Programmatic & Digital advertising
References
Available upon request
Accomplishments
- Achieved 150% growth of Revenue targets. Was recognized " Salesperson of the year with entrepreneurial Mindset globally & awarded company eSOPs
- Grew the client portfolio of one region by 100%, given additional responsibility to grow another region. Delivered a growth of 50% in matter of 6 months
Certification
Snapchat ads certification
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementHealthcare benefitsStock Options / Equity / Profit SharingTeam Building / Company Retreats4-day work weekPersonal development programsWork from home optionPaid time offFlexible work hoursPaid sick leave401k matchQuote
ACT AS IF WHAT YOU DO MAKES A DIFFERENCE. BECAUSE IT DOES
Timeline
Meta ads certified
06-2024
Founder & CEO
Outreachify Solutions
04.2024 - Current
Associate Partner Director
Warner Music Group | Aleph-Httpool India
07.2023 - 04.2024
Snapchat ads certification
12-2022
Associate Partner Director
Snapchat | Aleph-Httpool India
07.2022 - 06.2023
Regional Business Manager
OLX India | Naspers
09.2017 - 05.2022
Diploma in Digital marketing - undefined
IMI
Masters in Zoology - undefined
University of Burdwan
Bachelors in Zoology - undefined
Banaras Hindu University
Advertising Management & Public Relations -
MICA