Summary
Overview
Work History
Education
Skills
Professional Development
References
Timeline
Generic

Arya Fan

Prospect,SA

Summary

Dynamic retail and marketing professional with 4+ years of experience in outdoor product sales, adventure tourism promotion, and customer engagement. Proven success in growing memberships, boosting product visibility, and delivering outdoor event experiences across both Chinese and Australian markets. Passionate about the outdoor lifestyle and motivated to bring that enthusiasm to a customer-facing role with Anaconda.

Overview

3
3
years of professional experience

Work History

Living Streammer

Perfect Life Outdoors
Luoyang, Henan
11.2021 - 09.2022
  • Specialized in live-streaming sales of outdoor sports products; grew from solo host to managing a 7-member team within 9 months.
  • Boosted sales performance from 0 to ¥100,000 per night during major e-commerce campaigns, with an average daily revenue of ¥30,000.

Retail & Community Marketing Specialist

Perfect Life Outdoors
Luoyang, Henan
11.2019 - 10.2021
  • Planned and managed online store campaigns to promote outdoor gear, respond to customer inquiries, handle orders, and deliver efficient after-sales service.
  • Built and operated the company’s corporate WeChat platform, pioneering social retail strategies. Led the team to grow a customer base of over 40,000 members within two years.
  • Sustained online customer engagement, generating monthly community-based sales exceeding ¥150,000.
  • Designed and facilitated offline outdoor events such as camping, hiking, trail running, and picnics to deepen customer loyalty and brand connection.
  • Captured multimedia content during events for use in online marketing and brand storytelling.
  • Created and managed content on TikTok, Rednote, and WeChat Channels, handling video editing, writing, and follower engagement to boost brand visibility.

Founder’s Assistant & Brand Operations Coordinator

Wild Girl
Shenzhen, Guangdong
05.2019 - 10.2019
  • Supported planning and promotion of overseas adventure tours, including snorkeling in Bohol, photography in Turkey, trekking in the Himalayas, desert marathons in Peru, etc.
  • Recruited members, handled customer inquiries and registrations through online platforms, and helped grow a loyal fan community.
  • Assisted in organizing brand events and founder-led sharing sessions to boost brand awareness.
  • Coordinated and formed Chinese Team participation in HMDS (Half Marathon des Sables), managing recruitment, media cooperation, and sponsorship arrangements.

Education

Social Sciences

Flinders University
Adelaide, SA
12-2026

Skills

  • Customer Service & Sales
  • Outdoor product knowledge & experience
  • Teamwork & Event Coordination
  • Marketing & Social Engagement
  • English & Mandarin Communication
  • Time Management & Resilience

Professional Development

  • Passionate about outdoor adventures, completed events such as a 70 km trail running
  • Self-directed learning in digital marketing and branding via online platforms
  • WHV experience in Australia: strengthened English fluency and intercultural workplace adaptability

References

References available upon request.

Timeline

Living Streammer

Perfect Life Outdoors
11.2021 - 09.2022

Retail & Community Marketing Specialist

Perfect Life Outdoors
11.2019 - 10.2021

Founder’s Assistant & Brand Operations Coordinator

Wild Girl
05.2019 - 10.2019

Social Sciences

Flinders University

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Arya Fan