Arya Shaw

• Increased organic search traffic by 50% YoY for an Australian eCommerce brand by executing targeted content strategy, SEO audits, and external link-building; secured first-page Google rankings for 10+ high-intent commercial keywords.
• Managed Google Ads campaigns with AU$15K/month budget, improving campaign ROI by 20% and reducing CPC by 15% through keyword segmentation, smart bidding strategies, and dynamic ad copy testing.
• Delivered 10+ full-funnel paid social campaigns across TikTok, Facebook, and Instagram; implemented A/B-tested creatives and platform-specific strategies that lifted CTR by 30% and engagement by 45%.
• Partnered with 30+ influencers (total reach 5M+), coordinating performance-based campaigns that generated 3,000+ qualified leads and achieved 4:1 ROAS within 6 months.
• Leveraged GA4, Meta Ads Manager, and UTM tracking to produce actionable campaign insights; collaborated with product, sales, and creative teams to iterate landing pages and reduce CPA by 20%.
• Actively tested hypotheses across ads and content, adopting a growth mindset to scale best-performing tactics and contribute to double-digit monthly revenue growth.

Social Media & Influencer Support

• Supported day-to-day content scheduling and publishing across Facebook, Instagram, TikTok, and LinkedIn, contributing to a 45% increase in client engagement through consistent posting and trend-based content suggestions.
• Assisted in coordinating 50+ influencer partnerships, helping execute product seeding and sponsored posts that achieved a combined reach of 5M+ and average ROI of 4:1.

Digital Campaign Assistance (SEO/SEM)

• Worked alongside senior strategists on 10+ digital campaigns, supporting execution tasks across Google Ads, Meta Ads, and SEO initiatives, contributing to +20% traffic growth and +15% ROI improvements for key clients.
• Conducted keyword research and ad copy checks, helping improve PPC relevance and reduce CPC by 10%.

Email Marketing & Automation

• Helped set up and send out automated email campaigns via Mailchimp, reaching 4,000+ subscribers with a 28% open rate and 15% improvement in click-through rates, by testing subject lines and layouts.