ASHIB MAHMUD

• Plan and execute annual business strategy in alignment with Robi's corporate goals for Airtel internet business
• Drive revenue growth through digital penetration and business transformation
• Analyze customer behavior and develop business development plans
• Create and implement quarterly pricing strategies aligned with product guidelines
• Lead product and service communication to stakeholders and manage campaigns
• Forecast market dynamics, revenue growth, and user experience to guide CFT teams
• Seek partnerships for long-term business growth and P&L achievement
• Collaborate across departments to ensure smooth customer transformation, retention, and experience
• Contribute to defining the strategic roadmap for the product and services portfolio
• Manage product lifecycle from consumer insights to profitable solutions
• Analysis of retail dynamics, regional data consumption patterns &
  driving regional revenues.

Achievement:

• 35% MAU growth in Airtel App through digital penetration strategies (2022–2023).
• 133% YoY PAU growth in Airtel App via segmented customer offerings (2022–2023).
• 44% YoY retail data revenue growth (2019–2020).

• Acquisition of new customers through GTM activities
• Merchandising & Visibility enhancement in Region
• Trade marketing operation analysis and new trade plan implementation
• Competitor’s Activity analysis in Trade.
• Regional event management

• Merchandising & visibility enhancement
• Monitoring of TLP & display outlets
• Increasing brand visibility in retail
• Planning & execution of trade program
• Sales forecasting and planning
• Sales monitoring and achievement of the target for modern trade

Achievement:

• 32% revenue growth through BDA with key modern trade chains (2015–2016).

• Achieving sales targets set for the designated territory
• Identifying and acquiring new customers to expand market reach
• Developing strategies to drive sales growth and market penetration
• Analyzing market trends and competitor activities to identify opportunities
• Addressing customer needs and concerns to ensure satisfaction and retention
• Implementing promotional activities and campaigns to boost sales

Achievement:

• 34% YoY revenue growth with 18% incremental retail coverage (2014–2015).