Summary
Overview
Work History
Education
Skills
Professional Highlights
References
Timeline
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Ashik Hasan

MONCRIEFF,ACT

Summary

Organized and dependable professional successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

13
13
years of professional experience

Work History

Mortgage Broker Assistant

Nectar Mortgages
04.2023 - Current
  • Assisted in submission of more than 100 loans in less than a year with approval rate of 95%
  • Maintained high level of customer satisfaction by providing prompt and accurate loan status updates.
  • Developed and implemented marketing campaigns to generate new business opportunities resulting in 10% YoY growth.
  • Participated in industry events and conferences to build relationships, gain market intelligence and develop own skills.
  • Stayed up to date on loan regulation changes, processing loan applications in compliance with current laws.
  • Confirmed applicants met lender requirements to repay loans by reviewing applications to determine eligibility.
  • Improved document management systems, resulting in reduced processing times and errors during lending process.
  • Increased mortgage revenue by effectively cross-selling additional financial products and services to existing clients.
  • Learned and adapted quickly to new technology and software applications.

Deputy General Manager, Brand & PR

BEXIMCO LPG LIMITED
11.2019 - 02.2023
  • Took initiative to develop and launch CRM-based marketing resulting in cost optimization by 25% and increase of market penetration by 10%
  • Developed complete brand book in collaboration with creative agencies and managed implementation of all brand assets in various mediums
  • Edited and managed all company publications, PR stories, news releases etc.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Managed budget implementations, employee evaluations, and contract details.

Marketing Manager

SAMSUNG ELECTRONICS
09.2018 - 10.2019
  • Drove integrated marketing communications campaigns for all new Samsung smartphones launched in Bangladesh
  • Lead successful launch of more than 10 devices over 15 months to deliver 60% growth
  • Increased Digital Marketing based on data analytics to grow digital engagement by 200%
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Managed numerous marketing events and partnerships with external stakeholders
  • Collaborated with cross-functional teams across India, South Korea and Bangladesh to ensure consistent branding across all company touchpoints and communications channels.
  • Worked with graphic designers and writers to establish theme and tone for brand communications

Assistant General Manager, Marketing

KAZI FOOD INDUSTRIES LTD.
08.2012 - 08.2016
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Reached market share of 21% in 3 years from launch
  • Developed and launched approximately 50 outlets across Bangladesh in 1.5 years adding 20% volume to overall business portfolio
  • Undertook trade marketing to ensure ground level visibility, brand recall and awareness
  • Researched developing trends to stay updated with new ideas and marketing practices.

PR & Communications Officer

INNOVATIONACT
03.2011 - 11.2011
  • Made contact and connected with 30+ potential mentors, investors, business experts and speakers to become mentors
  • Helped with successful management of more than 5 events during the tenure of the program

Internal Sales (Part-time)

FUNNELBACK
11.2010 - 11.2011
  • Identified & qualified prospective enterprise clients for the proprietary search engine developed by Funnelback to lead them to the next stage of sales
  • Maintained and managed database of CIOs responsible for the IT divisions of large Australian companies

Education

Master of Science - Information Systems

Australian National University
Canberra, ACT
12.2011

Master of Science - Business

Australian National University
Canberra, ACT
12.2010

BBA - Finance

University of Dhaka
Bangladesh
12.2008

Skills

  • Branding & Communications
  • Strategic Marketing
  • Insights generation
  • Stakeholder & C-Suite Management
  • Regulatory Compliance
  • Credit Applications
  • Customer Service
  • Data Entry
  • CRM Software
  • Office Administration

Professional Highlights

  • Successful realignment of Samsung Electronics Bangladesh’s marketing objectives and campaign execution to deliver 60% growth within the span of a year resulting in receiving the Best Brand Award in the category
  • Building a unique brand proposition for new Liquefied Petroleum Gas (LPG) brand (Beximco LPG) resulting in a rapid growth (8% market share in 5 years) in a market cluttered with more than 20 competitors
  • Delivering highly effective 360-degree campaigns for consumer food products in the ice cream & frozen food category achieving 20% market share in a span of four years

References

References, prior career history, academic transcripts and other details can be made available upon request.

Timeline

Mortgage Broker Assistant

Nectar Mortgages
04.2023 - Current

Deputy General Manager, Brand & PR

BEXIMCO LPG LIMITED
11.2019 - 02.2023

Marketing Manager

SAMSUNG ELECTRONICS
09.2018 - 10.2019

Assistant General Manager, Marketing

KAZI FOOD INDUSTRIES LTD.
08.2012 - 08.2016

PR & Communications Officer

INNOVATIONACT
03.2011 - 11.2011

Internal Sales (Part-time)

FUNNELBACK
11.2010 - 11.2011

Master of Science - Information Systems

Australian National University

Master of Science - Business

Australian National University

BBA - Finance

University of Dhaka

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Ashik Hasan