ASHIKA
Melbourne,VIC
Summary
As a self-driven digital marketer, I specialize in creating high-quality content and leveraging the latest technologies to increase traffic, engagement, and conversions. With strong SEO expertise and a solid understanding of how to maximize ROI, I am focused on growing brands and meeting content goals. I’ve had the opportunity to collaborate with international brands on my own Instagram, and in addition, I manage my sister’s pastry Instagram account, where I apply my digital marketing strategies to help boost her brand’s online presence. I’m eager to continue expanding my skillset and making a tangible impact in the digital marketing space.
Overview
8
8
years of professional experience
Work History
Guest Service Supervisor
Pullman & Mercure Albert Park hotel
Melbourne, Australia
09.2022 - Current
- Planning and Execution of Projects: Prolonged expertise in creating project schedules, budgets, and plans
- Making duty roster, staff allocation, providing training to new employees
- Effective communication skills with stakeholders at all levels have been demonstrated
- Risk management: Able to recognise, reduce, and oversee project hazards
- Proficiency in both classic and agile project management methodologies, including waterfall and agile
- Proficiency with Jira, MS Project, and other project management applications
- Evaluating, counselling, motivating and coaching employees
- Following all company and safety and security policies and procedures.
- Developed and implemented strategies to increase customer satisfaction ratings.
- Created training materials and conducted training sessions for guest service personnel on proper customer service techniques.
- Reviewed sales reports from previous days, weeks, months to identify any potential opportunities or areas of concern.
- Maintained up-to-date knowledge of hotel services, amenities, policies, and special offers.
- Established effective communication channels between front desk personnel and other departments within the hotel.
- Conducted regular meetings with staff to discuss performance objectives and standards.
- Collaborated with various departments within the hotel organization such as housekeeping, maintenance, and accounting, when needed.
- Created weekly schedules that maximized efficiency while minimizing labor costs.
Guest Service supervisor
QT hotel
Melbourne, Australia
02.2022 - 09.2022
- Evaluated employee performance regularly and provided constructive feedback for improvement.
- Monitored customer feedback to identify areas for improvement in the customer experience.
- Directed team of guest service representatives to ensure that all inquiries and complaints were handled promptly and professionally.
- Prepared and analyzed reports on guest feedback, identifying trends and areas for improvement.
- Gave accurate directions to hotel and local attractions in-person and via telephone.
- Coordinated with housekeeping and maintenance departments to ensure room readiness and resolve any guest-related issues.
- Evaluated current and planned occupancy levels, seasonal trends and upcoming special events to help manager determine room pricing and availability.
Marketing Assistant
Marriott Hotel Goa India
01.2017 - 03.2020
- Participated in brainstorming sessions to generate new ideas for campaigns or initiatives.
- Created presentations for internal meetings or external clients using PowerPoint, Prezi.
- Compiled reports on marketing performance metrics to track progress against objectives.
- Assisted with the development and implementation of marketing campaigns.
- Organized promotional events, including scheduling speakers and coordinating activities.
- Managed email campaigns by creating automated workflows and writing compelling copy for newsletters.
- Coordinated product launches, press releases, and other publicity initiatives.
- Provided administrative support to the Marketing Manager on a daily basis.
- Generated content for various media platforms, such as websites and social media accounts.
- Gathered customer feedback via surveys and focus groups to gain insights into user experience and preferences.
- Researched current trends in digital marketing to stay up-to-date with industry developments.
- Tracked expenses related to marketing activities against budget allocations.
- Developed and maintained relationships with key stakeholders in the industry.
- Collaborated with marketing team on new ideas and directions to support events and customer communication projects.
- Organized and maintained a database of current and potential clients.
- Assisted in the design and development of brochures, flyers, and other print materials.
- Assisted in the production of promotional videos and photoshoots.
- Supported the marketing team in daily administrative tasks.
- Coordinated with the sales team to create marketing materials for trade shows and events.
Education
Master's - business and project management
APIC college
Melbourne, Australia01.2025
Certificate of Social Media Marketing - Marketing Management
Social Media Marketing
HubSpot01-2024
Australian Barista Certificate -
08.2022
Fashion Diploma -
National Institute of Fashion Designing
India01.2015
B.Sc. - Airline Tourism Hospitality Management
ITFT college
Chandigarh, India01.2013
Skills
- Operating System - Windows 10
- MS Office (MS Word, Outlook, Excel & PowerPoint)
- Micros Oracle
- Opera, SalesForce
- Material Control Access (Birch Street)
- GXP
- Video editing
- Campaign management
- Hashtag research
- Social media strategy
- Customer engagement
- SEO
- Influencer collaboration
- Content scheduling
- Marketing analytics
- Influencer marketing
- Blogger relations
- Google analytics
- Social media and promotions
Accomplishments
- Completed 'Marriott Executive Development Program' in 2019
- Got 'Employee of the month' in the year 2018
References
- Luaono Viliamu, Executive Manager, Pullman Hotel, 0456777030, Luaono.VILIAMU@accor.com
- Anshu Rani, CDP, Chadstone Hotel, +61 426131794, Anshuswami56@gmail.com
Timeline
Guest Service Supervisor
Pullman & Mercure Albert Park hotel
09.2022 - Current
Guest Service supervisor
QT hotel
02.2022 - 09.2022
Marketing Assistant
Marriott Hotel Goa India
01.2017 - 03.2020
Master's - business and project management
APIC college
Certificate of Social Media Marketing - Marketing Management
Social Media Marketing
Australian Barista Certificate -
Fashion Diploma -
National Institute of Fashion Designing
B.Sc. - Airline Tourism Hospitality Management
ITFT college
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