ASHINI APPUHAMY
Southbank, Melbourne
Summary
Results-oriented Digital Marketing Manager with 10+ years of experience driving growth through comprehensive digital strategies. Expertise in overall digital strategy, lead generation, eCommerce, SEM, SEO, email marketing, and data analysis. Proven success in agency environments, working across diverse B2B and B2C industries. Adaptable professional with experience in the UK, Australia, and Sri Lanka, combining an entrepreneurial mindset from founding and managing businesses with a strong ability to deliver measurable business results.
Overview
15
15
years of professional experience
Work History
Digital Marketing Specialist
BSO Digital
01.2021 - Current
- Designed and executed data-driven marketing strategies for B2B and B2C clients, achieving up to 30% improvement in conversion rates.
- Conducted market research to align strategies with consumer behaviour and competitive trends.
- Launched targeted campaigns for new products, driving visibility and adoption in competitive markets.
- Collaborated with teams to enhance website user experiences, increasing conversion rates and sales by 20%.
- Nurtured leads through EDM campaigns, boosting engagement and driving conversions.
- Engaged clients through regular meetings, providing strategic updates and progress reports.
Digital Marketing Specialist
Click Hunt
01.2020 - 01.2021
- Managed ongoing digital marketing strategies with a focus on social media, driving a 30% increase in engagement and lead acquisition.
- Developed and executed seasonal campaigns to capitalise on key periods, boosting sales and brand visibility.
- Collaborated with creative teams to produce tailored content for paid social campaigns, aligning with audience demographics and client goals.
Associate Editor - Hi Online
Wijeya Networks Ltd
01.2018 - 01.2020
- Managed the magazine’s online presence, growing audience engagement through strategic social media initiatives.
- Planned and executed Facebook ad campaigns using analytics insights, delivering measurable results for global brands.
- Collaborated with clients to craft innovative advertising strategies, combining PR, advertainment, and content production.
Manager - PR and Digital
Emerging Media (Pvt) Ltd
01.2018 - 12.2018
- Managing company partnerships with clients
- Business development and leads through Facebook & Google Ads
- Project coordination
Business Development Manager
Stanley Stores Pvt Ltd
01.2015 - 01.2018
- Strengthened dealer relationships through regular visits and tailored support, boosting engagement and sales.
- Managed promotional campaigns via Facebook and Google Ads, driving increased brand visibility.
- Oversaw administrative and financial tasks to support daily operations and business growth.
Founder and Managing Director
The Glamour Boutique (Pvt) Ltd
01.2014 - 01.2017
- Launched and scaled an online fashion store, achieving a 50% increase in sales within the first year by managing end-to-end e-commerce operations, including sourcing, marketing, and customer service.
- Designed and executed Facebook advertising campaigns, resulting in a 40% growth in website traffic and consistent sales increases.
- Developed and marketed an in-house fashion label, "Chique," driving brand recognition.
Co-Founder
Sapath Exports (Pvt) Ltd
01.2012 - 01.2014
- Built and maintained strong customer relationships, ensuring repeat business and customer satisfaction.
- Managed purchasing and order processes, streamlining operations for efficiency.
- Oversaw promotional activities to drive brand awareness and sales growth.
Accounts Clerk
Victor & Co
01.2011 - 01.2012
Impact Team Member
Abercrombie and Fitch
01.2010 - 01.2011
Education
Graduate Diploma - Digital Media
Deakin University
01.2021
BA (Hons) - Business - Financial Management
University of Westminster
01.2011
London GCE A/L - Business Studies (B), Accounting (B), Mathematics (B)
Gateway International College
01.2007
Skills
Strategy & Analysis: Digital marketing strategy, data-driven performance analysis, and customer journey optimisation
Performance Marketing: Paid search (Google Ads, Bing), social media (Facebook, TikTok, LinkedIn), email marketing, and conversion optimisation
Platforms & Tools: Shopify, WordPress, Google Analytics, Google Tag Manager, Klaviyo, HubSpot, ActiveCampaign, and Looker reporting
Leadership & Collaboration: Team management, stakeholder communication, and agency coordination
SEO & SEM: Organic search optimisation and paid media campaign management
Languages
Fluent in English
Fluent in Sinhalese
Workrights
Full Australian work rights
Availability
Available for remote, hybrid, or office-based work
Timeline
Digital Marketing Specialist
BSO Digital
01.2021 - Current
Digital Marketing Specialist
Click Hunt
01.2020 - 01.2021
Associate Editor - Hi Online
Wijeya Networks Ltd
01.2018 - 01.2020
Manager - PR and Digital
Emerging Media (Pvt) Ltd
01.2018 - 12.2018
Business Development Manager
Stanley Stores Pvt Ltd
01.2015 - 01.2018
Founder and Managing Director
The Glamour Boutique (Pvt) Ltd
01.2014 - 01.2017
Co-Founder
Sapath Exports (Pvt) Ltd
01.2012 - 01.2014
Accounts Clerk
Victor & Co
01.2011 - 01.2012
Impact Team Member
Abercrombie and Fitch
01.2010 - 01.2011
BA (Hons) - Business - Financial Management
University of Westminster
London GCE A/L - Business Studies (B), Accounting (B), Mathematics (B)
Gateway International College
Graduate Diploma - Digital Media
Deakin University
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