Ashish Muttepawar
Marketing Automation Specialist
Mount Waverley
Summary
Skilled Campaign Specialist with a strong background in developing and executing successful marketing campaigns. Seeking a challenging position to leverage my expertise in campaign strategy, implementation, and optimization to drive business growth and customer engagement.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Automation Specialist
HCF
08.2023 - Current
- Design and execute multichannel marketing campaigns using email studio, Mobile studio in Salesforce Marketing Cloud (SFMC)
- Develop and manage automated workflows and journeys in Journey Builder.
- Segment audiences and manage data extensions to ensure targeted and personalized communication.
- Maintain data hygiene and ensure compliance with data privacy regulations.
- Perform A/B testing to improve content performance.
- Implemented segmentation strategies to deliver highly relevant content tailored to specific audience needs, increasing engagement rates significantly.
- Monitor and analyze campaign performance using Analytics builder and reporting.
- Develop and optimize customer journeys to enhance customer experience and engagement.
- Worked as business SME for AI transformation projects and implemented and introduced AI tools for campaign optimization enhancing clicked through and open rates.
- Acted as HRIS (Workday) champion from Membership and Marketing Analytics team for enterprise wide system implementation project.
Campaign Specialist
Resolution Life
1 2022 - 5 2023
- Experienced in end-to-end multi channel campaign management to enhance customer lifecycle KPIs.
- Designed, developed and configured delivery templates, data schemas, workflows ,data enrichment, data loading and various other activities.
- Proficient in designing email marketing SMS's, push notifications, in app messages and web apps.
- Liaising with cross functional teams, business leaders and stakeholders at each stage of campaign development for orchestration and fine tuning components of campaigns.
- Conducted A/B, multivariate testing and post campaign reporting analysis to optimize campaign effectiveness.
Marketing Automation Specialist
RANZCOG (Royal AU & NZ College Of Obs & Gynaec's)
07.2020 - 12.2021
- Developed and customized campaign components such as delivery templates, schemas, and workflows.
- Worked in collaboration with cross functional teams to gather requirements and ensure the successful execution of campaigns.
- Conducted A/B and multivariate testing for multi channel campaigns.
- Ensuring smooth deployment of campaigns.
- In order to ensure campaign optimization, carried out post campaign analysis by going through Adobe campaign dashboards.
- Derived insights and findings from reports generated.
- Delivered end to end campaign lifecycle from gathering the requirements to building reports for campaign effectiveness.
Education
Masters of Business Analytics -
Deakin University
Burwood, VIC 02.2018 - 12.2019
Skills
Salesforce Marketing Cloud (SFMC)
HTML/CSS
SQL (Automation & Query Studio)
Critical Thinking
Stakeholder Management
Jira and Confluence
Agile Methodology
Advanced Excel
Business Process Management
Reporting and Analysis
Statistical Analysis
Power BI
References
Available upon Request
Timeline
Marketing Automation Specialist
HCF
08.2023 - Current
Marketing Automation Specialist
RANZCOG (Royal AU & NZ College Of Obs & Gynaec's)
07.2020 - 12.2021
Masters of Business Analytics -
Deakin University
02.2018 - 12.2019
Campaign Specialist
Resolution Life
1 2022 - 5 2023
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