Ashish Rajput

Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

• Best Manager Award by Goodyear Dunlop, Australia.
• More than 21 awards by Goodyear Dunlop Australia for exceptional work and brand performance.
• Created over 400 brand marketing campaigns for Fortune 500 companies.
• Conceptualized, launched and managed exclusive loyalty program with a budget of $0.4 Million.
• Planned expenditure of $ 1.5 Million marketing budget through results-oriented marketing initiatives.
• Supported AOP of $ 26 Million and managing a sales turnover of 600,000 units with Maxi-Marketing campaigns.
• Increased business share from < 2% to 38% in passenger replacement sales.
• Conceptualised and launched 4 new product along with communication campaigns for each new product release, which included online vehicles, trade advertising, industry events, training and other media channels.
• Re-invented Goodyear's exclusive retail identity and aligned it with APAC retail design.
• Managed visual merchandising for more than 317 stores.
• Planned and executed sales incentive, brand awareness campaigns and trainings programs for resellers as well as sales team.

Brand Management.

• Develop marketing and brand strategy; monitor brand health; supervise promotions with the objective of ensuring profitable brand portfolio.
• Proficient in designing and implementing a proactive and integrated communications strategy focusing on delivering compelling brand message, whilst directly supporting the strategic marketing initiative.
• Experienced in advertising strategy & implementation using data insights to achieve business objectives such as lead generation, acquisition.
• Accomplished at designing & executing ATL, BTL, OOH and online campaigns for the brand delivering on - Increased lead volume with optimal cost of acquisition & Improved top of mind scores.
• Proficient at developing brand connect with target group, managing Brand ambassadors & building brand advocates.
• Work with stakeholders including sales, media, marketing, product and digital and key personnel in the development of graphics and collateral pieces, ensuring information is communicated clearly, accurately in a visually appealing manner and in alignment with company's brand guidelines.
• Support consistent application of company branding standards across all levels of the organization. Provide training as required to support this effort.

Channel & Trade Marketing

• Responsible for the quality of all printed, electronic and digital communications including but not limited to proposals, PowerPoint presentations (both internal and external) and advertisements.
• Coordinate and manage store signage, ensuring items are of the highest quality and delivered in a timely manner.
• Efficient at designing the right product-basket & channel approach to ensure all-inclusive growth.
• Experienced at channel management including but not limited to - creating Channel Drivers, building activities, resolving conflicts & developing trade budgets to maximise coverage.
• Talented at leveraging resources & infra to maximize sales, optimise distribution & improve product visibility

Digital & Performance Marketing – Experienced at end-to-end digital funnel management to drive conversion & transactions.

• Adept at planning & executing online ad spends across Google & Facebook properties – PPC, Display, Video and Social.
• Organize and maintain all electronic image and graphic files for ease of use, transmittal and production.
• Seasoned at using data analytics platforms like Google Analytics, Adobe Site Catalyst, Amazon AMS and Excel to optimize funnels including lead gen & retargeting.
• Practiced at negotiation deals with affiliates, media partners, marketing agencies & influencers.
• Great at leading innovative CRM campaigns to drive customer engagement, retention, referral & repeat business.
• Very well-versed with all aspects of content marketing – including content creation, SEO, PR push, event management & influencer outreach programs (KOLs). Lots of hands-on experience with organizing conferences, reward programs, event calendars etc.

New Product Development

• Adept at identifying product opportunities via consumer research & channel insights.
• Hands on with all areas of Product Development & Launch - market testing, feedback, corrections, product packaging & product training for the sales team.
• Well acquainted with end-to-end ownership of the GTM for new product launches.
• Deep understanding of channel wise profitability and revenue planning for the product and segment

Strategic Business Management - Experience in end-to-end business unit management including Strategic planning, P&L management, marketing, product launches, operations management & business development. Proficient at:

• Creating a roadmap for the online business launch & expansion.
• Channel management – Online v/s offline, Self-store vs marketplace etc.
• Resolving challenges of e-commerce platforms – like margin negotiations, channel financing, product visibility, content management, funnel management.
• Digital Transformation & Implementing technology interventions to ensure higher customer satisfaction.
• Coordinating with finance functions for smooth operations.
• Balancing resources to maximise ROI using data analytics – from digital platforms as well as internal reporting.
• Management reporting for goal tracking.
• Well versed with tracking and fixing supply chain issues to deliver on promises ensuring minimal cancellations.

Corporate Communication & Content Marketing

• Practiced at creating & executing PR strategies, content creation & coordinating with the press and PR agencies
• Experience of managing Direct Mailer campaign with various platforms, Campaign Monitoring and planning interventions.
• Organised numerous PR events, product launches & conferences while also managing award calendars to keep stakeholders motivated.
• Managed influencer outreach programs (KOLs – online as well as offline media) & deeply involved in Video content creation.