Marketing Manager
We Are Web PTY LTD/ 247 Digital Agency
05.2021 - 05.2022
Hi, I’m
Ashish Sachdev
Marketing Manager
Southbank,Victoria
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Work History
We Are Web PTY LTD/ 247 Digital AgencyMelbourne
Marketing Manager
05.2021 - 05.2022
Job overview
- Managed over 50 client accounts ranging from AAA to C classes as an agency account manager
- Advertise information and promote business activities, professional services, and digital and e-commerce products to targeted audiences while ensuring compliance with organizational image standards and branding guidelines of client accounts
- Created and executed digital campaign strategies, from planning to implementation
- Developed strategies and tactics to increase brand awareness
- Maintained and developed e-commerce projects on various digital platforms
- Demonstrated excellent copywriting and editing skills, with strong attention to detail
- Wrote effective email marketing and ad copy using SEO and keyword research
- Executed email marketing campaigns with Mailchimp and Shopify Marketing
- Utilized Google Analytics and SEO tools like SEMrush to gather, visualize and present data insights
- Produced digital marketing reports to showcase KPIs and effectively manage client relationships
- Perform outreach and implement social media campaigns to increase brand awareness and increase conversion, and customer retention
- Social Media Experience (Employed in various communication and marketing roles since
- Created and managed social media campaigns to increase brand engagement
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
City Council, Penrith City Council
Business Administration Assistant
12.2019 - 02.2020
Job overview
- Worked as a business support assistant to the environment and bushland management team leader at Penrith city council for a work experience contract
- Learned and assisted in conserving endangered flora and fauna in reserves and bushland areas throughout the Penrith region
- Distribute information and promotional activities through social media to the community while ensuring compliance with organizational image standards
- Wrote an article for the quarterly bushland conversation newsletter for the Penrith Council region
- Recorded reserve locations and sign conditions using Microsoft Excel and accompanied the local council employees in implementing conservative and corrective measures to those sites
- Created business documents, letters, and notices for internal circulation within the council
- Observed the waste management team to learn how they manage and deal with waste and recycling on a government level.
Solomons FlooringCastle Hill, NSW
Marketing Coordinator
01.2017 - 10.2017
Job overview
- Generate brand awareness through print advertising and marketing.
- Develop business strategies to increase sales and brand recognition throughout the Castle Hill region.
- Design flyers, logos, and web pages for new and existing Solomon's flooring Brands.
- Set up a new website and logo for a new painting business project for the manager.
- Performing office administration duties and ad hock tasks.
- Following up on invoices and email communications.
- Coordinating the movement of materials and installation equipment whilst record-keeping.
- Maintaining optimal supply levels of stock and equipment for ongoing construction projects.
- Create waste management and disposal procedures for construction debris.
- Administer logistics services and ensure timely delivery of supplies from suppliers to and from work sites.
Relaxo Footwear Ltd
Marketing and Communications Coordinator
06.2015 - 01.2016
Job overview
- Collaborated with multiple departments, including marketing, advertising, logistics, and transport
- Developed and executed 2 Radio scripts, 6 Print ads, endorsements, national radio ads, and out-of-home advertising as part of a team effort
- Conducted content and online marketing with Google, including writing footwear blog articles
- Selected and published high-resolution billboard banners after scouting and researching locations
- Negotiated rates and increased sales orders with suppliers and area distributors
- Monitored warehouse and stock movement and maintained stock records and bookkeeping
- Collaborated with external advertising creative agencies to create compelling creative briefs
- Worked with a budget of 75 Crores INR (AUD 10 million).
Red Frogs
Volunteer Experience, Social Media Coordinator
01.2012 - 01.2014
Job overview
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Assisted product team in properly and effectively handling bad reviews and negative posts.
- Analyzed and reported social media and online marketing campaign results.
- Developed relationships with influencers to grow reach of company and create wider visibility.
Cancer Council Charity
Volunteer Experience, Communications Coordinator
01.2011 - 01.2012
Job overview
- Employed inventive designs to create visually appealing promotional pieces consistent with club brand.
- Crafted company communications plans to reinforce branding and imaging strategies.
- Generated clear, concise and original verbiage for written communications.
- Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.
Education
Western Sydney UniversitySydney
Bachelor of Communication from Advertising and Public Relations
08.2016 - 11.2019
Macquarie University Sydney
Bachelor Of Information Technology from Information Systems
02.2011 - 03.2013
Skills
- Strong writing and editorial skills, with experience producing media releases and newsletters
- High level of interpersonal skills with the ability to establish positive relationships and gain
- The cooperation of staff, the external public, community groups and the media
- Knowledge of IT and social media platforms and experience managing social accounts
- Understanding of web content management systems and ability to maintain editorial control of client, business, and government websites
- Highly proficient in learning and operating various software programs to manage the design, social media and editorial
- Ability to develop and implement communication plans for events and projects
- Experience liaising with external organizations, businesses, and community groups
- Strong project management skills and ability to manage project budgets
- Ability to work in a fast-paced environment and meet tight deadlines
- Collateral Creation, Strategic Partnership, Business Development, Program Marketing
- Marketing Campaign Development
- Brand Development
- Campaign Management
- Project Management
- Reputation Management
- Marketing and Advertising
- Web Content Branding
- Customer Rapport-Building
- Google AdWords
- New Business Opportunities
- Social Media Content Creation
- SEO Optimization
- Social Media Strategy
- PR Strategy
- Entrepreneurial Leadership
- Campaign Implementation
Certification
RSA, RCG, Barista, RPL, First Aid, Scuba Diver, Yoga, Cisco CCNA, Advanced Digital Marketing Certification, Meta Social Media Marketing Professional Certificate
Timeline
Business Administration Assistant
City Council, Penrith City Council
12.2019 - 02.2020
Marketing Coordinator
Solomons Flooring
01.2017 - 10.2017
Western Sydney University
Bachelor of Communication from Advertising and Public Relations
08.2016 - 11.2019
Marketing and Communications Coordinator
Relaxo Footwear Ltd
06.2015 - 01.2016
Volunteer Experience, Social Media Coordinator
Red Frogs
01.2012 - 01.2014
Macquarie University
Bachelor Of Information Technology from Information Systems
02.2011 - 03.2013
Volunteer Experience, Communications Coordinator
Cancer Council Charity
01.2011 - 01.2012