Hi, I’m
Ashish Kumar Rajput
Summary
A strong leader with extensive experience in leading and managing SBU and KEY Accounts. Entrepreneurial professional with extensive experience across sectors such as Automotive, FMCG, Media and Retail. Recognized for increasing sales and managing P&L independently along with building high performance teams, developing and executing sales, marketing and product strategies that increase revenue, expand market share and build brand equity. Consistently exceeds targets, delivers superior customer value.
Overview
17
years of professional experience
Work History
Goodyear & Dunlop Australia
Retail Manager
03.2017 - Current
Job overview
- Increased sales by over 100% month- by-month by employing aggressive business tactics.
- On-boarded more than 21 new customers through trade shows and direct sales pitches and cold-calling improving key account base by 45%.
- Improved business specially through key accounts and SME resulting in additional revenue of $1.8 million annually.
- Reorganized the inventory and improving stock turns to improve bottom line performance by over 15% on monthly basis.
- Effectively managed trade marketing budget including price discounting making NSW metro region the most efficient in revenue and sales management.
- Trained over 26 retail sales associates in areas concerning business planning, safety building productive trust relationships with customers and product and retail marketing.
Goodyear India Ltd
Manager Retail and Marketing
02.2009 - 03.2017
Job overview
- Planned and delivered on an AOP of $ 26 million and volume of 0.6 million units.
- Planned expenditures of $1.5 million for sales promotion and brand marketing initiatives.
- Directly managed and supervised 12 National Major accounts with over 20% sales contribution.
- Increased key account sales contribution from < 2% to 38%< in replacement sales between 2010 - 2017.
- Delivered more than $10 million in operational cost savings through improved commercial decision making by consolidating vendor base and improving purchasing process to bring transparency and savings.
- Conceptualized and managed 1st ever franchise loyalty program with a budget of $0.4 Million.
- Launched 3 new products helping gain channel share and share of wallet.
- Expanded and managed daily operations of 317 franchises along with consumer & channel marketing.
- Re-invented identity for Goodyear franchise network in lines with APAC retail design.
- Designed and delivered training to the franchise owners and sales team members on business operations, product and sales management, CRM and Key account management and other areas of operations.
Reliance Media Ltd
MediaManager Promotions
01.2007 - 01.2009
Job overview
- Planned & executed more than 300 brand & consumer connect campaigns for Fortune 500 companies.
- Delivered the highest profitability (50% average each campaign) through every strategic marketing campaign and achieving desired objectives.
- “Go to market” plan for NOKIA Xpress Music was awarded as the best radio activation campaign internationally in LIONS CANNES in 2009.
- Re-positioned and re-launched Big 92.7 FM network with Retro Music theme.
- Form strategic alliances with brands to drive brand awareness & generate top line messages across FM radio network.
- Independently handle client Interaction at various levels from signing the contract till closures.
- Improved relations with key accounts such as PEPSI, Reckitt Benckiser, LIPTON Tea etc.
- Primary contact between retail sales team and company's creative and media agency.
- Designed and developed fixtures for partner brands resulting in a 25% increase in revenue.
- Mange a team of 28 members and do progressive functional planning.
LeagueOne Retail Marketing Services
Manager Marketing
05.2006 - 01.2007
Job overview
- Successfully installed companies OOH platform in more than 1300 franchise outlets across 25 cities of India making it the “Largest In-Store Media Network”.
- Managed all day-to-day retail operations for the company including site selection, franchise store conversions, product planning & placement.
- Spear headed all client interaction and strategic discussions along-with the channel expansion & business plans with CAPEX allocations & ROI KPIs.
- Successfully managed the roll-out and the box-office performance of the first ever 20-20 cricketing event in India.
- Created marketing calendar and allocated budgets, ensuring buy-inn from all stakeholders.
- Creation and publication of all retail marketing material in line with creative & concept plans.
- Monitor and report on effectiveness of event campaigns and take corrective actions.
- Working closely with media and marketing agencies and assisting with communication strategy & creative making.
Education
Tafe Sydney
Certificate in Digital Marketing
2017
Amity University
MBA from CRM & Marketing
2006
National Institute of Sales
PGDSM from Sales & Marketing
2003
Chaudhry Charan Singh University
BBA
2002
Skills
- Strategic Leadership and business planning
- Sales and AOP Planning
- Developing client and customer expertise
- Building high performance teams
- Communication/ People skill
- Skilled negotiations
- Value based selling
- Data Analytics
- Project Management
Accomplishments
- Won the BEST Manager's award across Goodyear Dunlop Australia network for 2022.
- Recognized and awarded multiple times for achieving business volume and for fostering ethical & value-based relationship with stakeholders including key business partners and inter-disciplinary teams.
- Applauded as the safety leader and invited on committees panel concerning safety, HR & training and marketing.
Timeline
Retail Manager
Goodyear & Dunlop Australia
03.2017 - Current
Manager Retail and Marketing
Goodyear India Ltd
02.2009 - 03.2017
MediaManager Promotions
Reliance Media Ltd
01.2007 - 01.2009
Manager Marketing
LeagueOne Retail Marketing Services
05.2006 - 01.2007
Tafe Sydney
Certificate in Digital Marketing
Amity University
MBA from CRM & Marketing
National Institute of Sales
PGDSM from Sales & Marketing
Chaudhry Charan Singh University
BBA
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