Ashlea Renshaw
Perth
Summary
Professional Summary
Experienced football operations specialist with over a decade of experience across elite and community football environments, spanning both male and female competitions. Proven ability to lead high-performance operations, manage key stakeholder relationships, and deliver strategic outcomes within complex sporting frameworks. Recognised for implementing innovative systems, driving professionalism within women’s football programs, and contributing to the growth of the game across multiple levels. Brings an exceptional knowledge of and deep passion for women’s football.
Overview
15
15
years of professional experience
Work History
Football Operations Specialist
Fremantle Football Club
07.2022 - Current
- Provide comprehensive administrative and operational support to the AFLW football program, ensuring alignment with AFLW and Club policies, CBA requirements, and ASA agreements.
- Coordinate the delivery of training sessions and operational logistics for both in-season and pre-season periods.
- Manage all staff and team travel arrangements in line with AFL and Club guidelines.
- Coordinate player appearances and community engagement activities in collaboration with internal departments.
- Liaise closely with the Finance Department to reconcile football-related costs and bookings.
- Engage with key stakeholders including the WAFC, AFL, Peel Thunder FC, and major partners (Virgin Australia and Accor) to ensure seamless program delivery.
- Contribute to the coordination and execution of football operational projects and events.
- Communicate effectively through the Club’s internal communication platform (Teamworks), ensuring players and staff are aligned with schedules, logistics, and key operational updates.
Football Operations Manager
Perth Football League
02.2011 - 09.2022
- Managed day-to-day league operations including fixturing, reporting, tribunal processes, and volunteer education (PlayHQ systems).
- Built and maintained key strategic relationships with clubs and regional stakeholders.
- Oversaw vote counts and matchday administration.
WAFL / WAFLW Football Operations Specialist
WA Football
10.2020 - 07.2022
- Authored and maintained a strong working knowledge of the WAFL and WAFLW Rules & Regulations, ensuring compliance and consistency across clubs and competitions.
- Collaborated with the Events team to successfully deliver the Sandover Medal and Dhara Kerr Medal events, including vote management.
- Maintained strong stakeholder relationships across clubs, sponsors, and governing bodies.
Education
High School Diploma -
Woodvale Senior High School
PerthSkills
- Key Skills
- Strategic Football Operations Management
- Stakeholder Engagement & Relationship Building
- Event & Project Coordination
- Budgeting & Financial Administration
- Compliance & Policy Implementation
Timeline
Football Operations Specialist
Fremantle Football Club
07.2022 - Current
WAFL / WAFLW Football Operations Specialist
WA Football
10.2020 - 07.2022
Football Operations Manager
Perth Football League
02.2011 - 09.2022
High School Diploma -
Woodvale Senior High School
AFL Women in Leadership Course
In 2025, I have had the privilege of participating in the AFL Women’s in Leadership Program, which has been a thrilling and eye-opening experience that has deepened my understanding of leadership and self-awareness.